Grow The Show
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
Episodes
May 6, 2026 • 18 mins
Editing and post-production by Podcast Boutique
Are you looking at the right metrics? Downloads, completion rate — these tell you almost nothing. But there are four numbers in your YouTube Studio that tell you exactly why your show isn't growing.
This episode breaks down what these four metrics mean for your podcast and how to fix each one. You'll learn how episode topics impact reach, what you need to do in the first five mi...
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April 28, 2026 • 17 mins
Editing and post-production by Podcast Boutique
There are three types of podcast content: one works everywhere, one works best on YouTube, and one should stay on audio.
In this episode, Kev breaks down why some episodes crush on audio but flop on YouTube, which episode type isn't worth your time (or money), and how to decide where to publish your next episode.
Topics Discussed:
Introduction (00:00)
The content shift on You...
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April 21, 2026 • 16 mins
Editing and post-production by Podcast Boutique
ChatGPT, Claude, Gemini — we've all used at least one of them. But have you ever asked them how to grow your show?
Host Kev Michael put them all to the test and what they said is the exact reason so many podcasters are stuck. In this episode, hear what each chatbot got wrong (and what they got right), the common advice you should stop following right now, and what you should...
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April 14, 2026 • 14 mins
Editing and post-production by Podcast Boutique
AI can write blog posts, edit videos, and make clips. But there's one thing it can't do — and podcasters already have the advantage.
In this episode, Kev Michael breaks down why podcasting will survive the AI takeover, how to turn your content into something AI can't compete with, and what you need to get right if you want your podcast to be the moat that protects your business....
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Editing and post-production by Podcast Boutique
"My audience is too small for sponsors" — that's the misconception keeping you from earning real revenue.
In this episode, expert Justin Moore shares how any podcast, regardless of your download numbers, can land sponsorship deals. You’ll learn how to write a pitch that can’t be ignored, why you should ditch your media kit pricing, and the one question that gets ...
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March 31, 2026 • 26 mins
Editing and post-production by Podcast Boutique
Struggling with growth, leads or sales? This episode breaks down the seven deadly sins of podcasting that could be keeping your podcast from growing or converting. You'll hear which common sin even famous entrepreneurs are guilty of, how one podcaster tripled their downloads in just 90 days, and what to change first if you want to fix your show.
Topics Discussed:
Introduction (00:00)
...
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March 25, 2026 • 11 mins
Editing and post-production by Podcast Boutique
Content not performing? Your strategy may be solid and the source may be trustworthy, but if it's no longer working, there's a reason — and it has nothing to do with execution.
This episode breaks down why content strategies stop working, which expired strategy you may be using right now, and the framework that ensures you never run one again. That means more sales, more g...
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March 17, 2026 • 27 mins
Editing and post-production by Podcast Boutique
He scaled Deal Machine to $12M/year… then growth stalled.
In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every mon...
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March 10, 2026 • 9 mins
Editing and post-production by Podcast Boutique
You may think you know who your podcast is for... but there's one question that reveals if you truly know your audience — or if you're relying on a surface-level definition that's letting your ideal listeners slip right through the cracks. In this episode, Kev breaks down how to define your audience the right way so your show is easier to grow, easier to describe, and easier ...
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March 3, 2026 • 9 mins
Editing and post-production by Podcast Boutique
Lead magnet not converting? Stop blaming your copy, your landing page, or your audience. The real problem is much simpler and easier to fix.
In this episode, Kev reveals the hidden "price" your audience is paying (even when your freebie costs $0) and the test that spots it fast. You'll learn why two of the most common lead magnets are actually lead repellents, why sales calls are the ...
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February 24, 2026 • 14 mins
Editing and post-production by Podcast Boutique
Did you launch your podcast to grow your business? Here's why it's probably not working the way you thought it would: The problem isn't your content. It's not your download numbers. It's a fundamental misconception about how marketing actually works and where your podcast fits in. In this episode, you'll learn exactly what's been holding you back and what to change so you get more ...
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February 17, 2026 • 36 mins
Editing and post-production by Podcast Boutique
Your podcast should be your best salesperson — not just another thing on your to-do list.
Orlando Wood grew his show from nine YouTube subscribers to 233,000 in just nine months, hit the Top 50 on Apple Podcasts, and now brings in more clients than he ever thought possible. In this episode, he shares exactly how his podcast became the most powerful sales tool in his business.
To...
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February 10, 2026 • 17 mins
Editing and post-production by Podcast Boutique
There's a big problem with your personal brand — it's not bringing you more clients or more views.
If you've been posting personal brand content for months (or years) and still aren't growing your business, this episode will completely change how you approach your content.
Host Kev Michael explains how even someone with 1 million podcast downloads couldn't grow her show or her b...
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Mark as Played
February 3, 2026 • 12 mins
Editing and post-production by Podcast Boutique
Publishing every week used to be enough to grow a podcast. It isn’t anymore.
Listen to Kev Michael break down why the consistency rule no longer works and why publishing less could actually help your show grow. If you've been sticking to a publishing schedule with no growth, this episode will help you understand the kind of consistency that earns reach and trains the algorithm t...
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January 27, 2026 • 20 mins
Editing and post-production by Podcast Boutique
Four common mistakes keep podcasters from turning listeners into customers. In this episode, learn the “Straight Line Rule” and the shift that helped one podcaster 6X downloads in a month!
Connect with Kevin on Instagram or LinkedIn
...
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January 20, 2026 • 11 mins
Editing and post-production by Podcast Boutique
Simple changes, bigger reach, and more sales.
This episode breaks down three easy hacks you can use to grow your audience and turn listeners into customers. These are low-effort tweaks that build trust, boost engagement, and grow your show — no extra tools or complicated strategy required.
Connect with Kevin on Instagram or ...
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January 13, 2026 • 19 mins
Editing and post-production by Podcast Boutique
Most episodes fail before they even go live. Not because your podcast is bad, but because you missed one of five things that make people click and keep watching on YouTube. This 5-step checklist will show you what you're already doing right and how to fix the rest!
Topics discussed:
The “takeoff sequence” framework (00:37)
Checkpoint #1: the promise (04:24)
Checkpoint #2: ...
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January 6, 2026 • 12 mins
Editing and post-production by Podcast Boutique
Your most asked question of 2025? “What is AI going to do to podcasting?” AI anxiety is everywhere right now, and it’s got a lot of podcasters wondering what this means for their show. This episode breaks down how AI is changing the podcasting landscape, what it could mean for your show going forward, and the unique advantage podcasters still have in the age of AI.
C...
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Mark as Played
December 30, 2025 • 25 mins
Editing and post-production by Podcast Boutique
Leads not turning into paying customers? In this episode, Kev Michael shares the email strategy that boosted his revenue 226% and helped him cut $80,000/month in ad spend. You'll learn how to get your audience to join your email list, write emails that "win the click," and create content that drives sales!
Topics discussed:
Introduction (00:00)
Why email is better than paid ads (04:01...
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December 23, 2025 • 13 mins
Editing and post-production by Podcast Boutique
Tired of working so hard to get sales? With one simple shift to your approach, you can increase sales through a strategy that feels natural — and actually works. In this episode, Kevin explains how to let your content do the work for you, priming your audience to become clients and making sales easier. This is a can’t-miss episode for anyone trying to drive sales without b...
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