Private Practice Survival Guide
This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com
Episodes
Discover how mapping your patient journey can revolutionize your private practice! This episode of the Private Practice Survival Guide with Brandon Seigel reveals why understanding every touchpoint is crucial for building trust, boosting loyalty, and generating referrals. Learn to identify and eliminate friction points, leverage technology for a superior patient experience, and transform your 'digital front door.' W...
Attract patients while you sleep by transforming your digital presence into a true lead engine. Host Brandon Seigel and PS Creative’s Leila Adnani break down how modern private practices can evolve from brochure-style sites to patient-centered funnels, why credibility matters in an AI-driven world, and the local SEO moves that actually get phones ringing. They cover common website killers, trust-preserving aut...
Hiring without a clear candidate profile is like treating without a diagnosis—costly guesswork that leads to mis-hires. In this Private Practice Survival Guide quick-tips episode, Brandon Seigel shows you how to differentiate job postings from job descriptions, write an anti-job description that polarizes the right fit, and build a data-driven candidate scorecard from your top performers. You’ll also lea...
Join us for an insightful episode where we unpack the complexities of HR in private practice, focusing on how to attract and retain "unicorns" – those exceptional A-players who transform your organization. We dive deep into common HR mistakes, the critical role of legally sound employee handbooks, and navigating the intricacies of "at-will" employment. Learn how strategic interviewing, robust job descriptions,...
Discover the essential strategies for private practice owners to establish a robust personal compensation plan. Many entrepreneurs pour their heart and soul into building their businesses, yet often neglect their own financial well-being, leading to burnout and stress. This episode unpacks how to effectively pay yourself, distinguishing between compensation for the work you do and distributions for the value of your...
Discover how to transform your private practice into a financial powerhouse with expert Eric Miller of Econologics Financial Advisors. This episode dives deep into essential financial strategies often overlooked by healthcare entrepreneurs. From understanding the true role of a financial planner to treating your household as a "parent company" that invests in your practice, Eric and Brandon unravel the secrets to su...
Struggling to step away from your private practice without everything falling apart? This episode of the Private Practice Survival Guide podcast with Brandon Seigel is your roadmap to freedom. Discover why the real barrier to scaling your business isn't hiring, but the lack of documented processes. Learn how to transform your practice from personality-driven to system-driven, empowering your team and reclaiming your...
Discover how virtual assistants are revolutionizing private practices. Join Brandon Seigel and Will Humphreys as they unpack the often-misunderstood world of offshore talent, revealing how VAs are becoming indispensable for physical therapy, speech-language pathology, and other healthcare businesses. This episode challenges traditional hiring mindsets, exploring how embracing global talent can lead to significant im...
Are you a private practice owner feeling overwhelmed by your calendar? This episode of the Private Practice Survival Guide podcast is your ultimate guide to reclaiming control and transforming your business. Brandon Seigel reveals how a reactive calendar keeps you in management mode, hindering growth and effective leadership. Learn the powerful "owner's weekly calendar reset ritual" – a game-changing, 30-minut...
In this compelling episode, join Brandon as he sits down with the dynamic Jamey Schrier, discussing the core principles of the 'Practice Freedom Mindset.' Dive deep into Jamey's transformative journey from an overwhelmed private practice owner to a strategic leader, uncovering the pivotal moments that reshaped his approach to business and life. This conversation is a must-listen for any healthcare entrepreneur feeli...
In this essential episode of the Private Practice Survival Guide, host Brandon Seigel provides private practice owners with a vital 15-minute daily security checklist designed to protect their operations, patients, and peace of mind. Discover why cybersecurity is not just a product, but a continuous process crucial for safeguarding sensitive medical and financial data from cyber criminals. Learn practical, actionabl...
Join Brandon Seigel on the Private Practice Survival Guide Podcast as he speaks with cybersecurity expert Yves Martin about the critical importance of cybersecurity for private practices. Discover how a single click can lead to devastating data breaches and ransomware attacks, and learn the essential strategies to protect your business. Yves Martin, president and founder of MQual, shares real-world insights and acti...
In this episode of the Private Practice Survival Guide, Brandon Seigel explores how career development pathways in private practices can improve employee retention, strengthen workplace culture, and create long-term organizational growth. He explains why top team members often begin planning their exit when they cannot see a future inside the practice, and he offers practical strategies for building structured growt...
In this compelling episode, we dissect the revolutionary 'People First' approach with the incredible Amy Lafko. Often, the traditional 'patient-centered care' model, while well-intentioned, can inadvertently lead to team burnout and a struggling practice. Amy shares her transformative journey, revealing how she learned that by prioritizing her team, she ultimately fostered a more successful and compassionate environ...
In this episode of the Private Practice Survival Guide, Brandon Seigel breaks down why cash flow management for private practices is one of the most important financial disciplines healthcare business owners can master. He explains how a practice can look profitable on paper and still struggle to make payroll, then walks through practical strategies to improve financial visibility, reduce cash flow surprises, and bu...
In this episode of the Private Practice Survival Guide Podcast, host Brandon Seigel, joined by Sean Healy of Accounted4, unravels the complex relationship between cash flow and profit in private practice. They dive deep into why a profitable P&L doesn't always translate to available cash, and how business owners can navigate these financial waters effectively. Sean shares invaluable insights into the "three lang...
In this episode of the Private Practice Survival Guide, Brandon Siegel breaks down how private practice owners can create a unique clinical positioning statement that helps them stand out in a crowded healthcare market. Instead of relying on vague claims like “quality care” or “patient-centered service,” Brandon explains how specificity, differentiation, and strategic positioning can attract ...
In this critical episode, Brandon Seigel sits down with healthcare entrepreneur Greg Todd to dissect the "insurance trap" and reveal how healthcare providers can build a powerful authority brand. Discover why relying solely on insurance is a dangerous game and learn actionable strategies to differentiate your practice, monetize your expertise, and create a thriving ecosystem of services. Greg shares his journey and ...
Unlock the secrets to a well-oiled private practice with Brandon Seigel in this insightful episode of the Private Practice Survival Guide. Discover why an employee operations manual is indispensable, not just for you, but for your entire team. Learn actionable strategies for creating a dynamic, effective operations manual that ensures smooth transitions and sustained productivity, even when key team members depart. ...
Building a strong HR foundation is crucial for the success and compliance of any private practice. In this insightful episode, Brandon Seigel welcomes Scott Booher, Chief HR Officer at Wellness Works Management Partners, to discuss the must-have policies that protect your practice and foster a thriving work environment. They explore the complexities of HR in healthcare, from avoiding costly hiring mistakes to naviga...
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