Choice Hacking: The Marketing Psychology Podcast
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener
Episodes
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Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-pod
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.c...
SEASON 9 COMING JANUARY 15TH, 2026
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Please take 12 seconds to rate and review the podcast because it helps us find new listeners
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
SEASON 9 COMING JANUARY 15TH, 2026
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Please take 12 seconds to rate and review the podcast because it helps us find new listeners
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
SEASON 9 COMING JANUARY 15TH, 2026
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Please take 12 seconds to rate and review the podcast because it helps us find new listeners
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
SEASON 9 COMING JANUARY 15TH, 2026
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Please take 12 seconds to rate and review the podcast because it helps us find new listeners
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
SEASON 9 COMING JANUARY 6TH, 2025
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners
⭐⭐⭐⭐⭐
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my news...
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Picture this: A flat grey truck with no top of the line speaker system.
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The iPhone changed everything.
It's one of the most desirable and innovative products in the world.
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This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING.
It's really no wonder that the average person can feel overwhelmed by information, options, and choice.
Every year in the United States, for example, 30,000 new products are released into the market.
The...
There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials).
For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.
But today, that same material is a $41 billion market.
What changed?
The name.
Now we call Pleather "Vegan Leather."
And that simple reframing transformed...
Coca-Cola, is unquestionably, the most memorable brand on earth.
Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth.
And that’s not a mistake.
It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture.
All in the service of lodging its logo, brand, and product firmly...
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