Sales Lead Dog Podcast
”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.
Episodes
What if the biggest advantage in sales isn't your product, your pricing, or your tech stack... but simply being yourself?
In this episode of Sales Lead Dog, Christopher Smith sits down with Pete Auerbach, Sr. Vice President of National Sales at Ad.net, to discuss why authentic relationships, not transactions, are what actually close deals and build lasting business.
Drawing on nearly a decade leading the national sale...
Why do so many founder-led companies hit a growth ceiling... even when they have a great product? In this episode of Sales Lead Dog, Christopher Smith sits down with Adam Rojas, Founder and Managing Partner of Bellmoore Consulting, to discuss how growth-stage businesses can build scalable sales systems, improve revenue operations, and move beyond founder-dependent selling. Adam shares practical lessons from more than 25 years in ...
What if the biggest reason sales teams lose trust has nothing to do with pricing, competition, or AI? In this episode of Sales Lead Dog, Christopher Smith sits down with Tim Deaver, Vice President of Federal Sales at Skyloom, to explore why the best sales leaders focus on one principle above everything else: deliver on your promises. Drawing from more than two decades of leadership in the U.S. Air Force and executive roles across...
Is AI replacing salespeople? Not according to Damian Wisniewski. In this episode of Sales Lead Dog, Christopher Smith sits down with Damian Wisniewski, Head of Sales at GitKraken, to discuss how AI is transforming sales leadership, CRM strategy, and revenue teams. Damian explains why the biggest opportunity isn't letting AI sell for you. It's using AI to become a smarter sales leader, coach teams more effectively, analyze custom...
Why do some sales professionals consistently earn trust while others struggle to close deals?
In this episode of Sales Lead Dog, Christopher Smith sits down with Ryan Goldberg, Head of Sales at National Enrollment Partners, to discuss why trust, curiosity, empathy, and leadership remain the biggest competitive advantages in modern sales.
Ryan shares lessons from nearly two decades in the employee benefits industry, including how he...
Customers don't stay loyal to companies.
They stay loyal to people they trust.
In this episode of Sales Lead Dog, Christopher Smith welcomes Carl Bailey, Chief Marketing Officer at Elan Fuels, and Riley Vidock, Director of Sales at Elan Fuels, for an insightful conversation about leadership, operations, sales, and why lasting customer relationships are built through trust, not transactions.
Drawing from decades of experience in tra...
What separates average sales leaders from the ones people actually want to follow?
In this episode of Sales Lead Dog, Christopher Smith sits down with Joy Wilder Lybeer, Chief Revenue Officer at Source Advisors, for a conversation on sales leadership, team building, accountability, trust, and why servant leadership still wins in high-performance sales organizations.
Joy shares the leadership lessons that shaped her career, from run...
What does it take to drive growth, lead change, and build winning sales organizations?
In this episode of Sales Lead Dog, Christopher Smith sits down with Rodrigo Hijar, Head of Sales Strategy and Planning at Vilore Foods Company, to discuss sales leadership, growth strategy, change management, consumer behavior, CRM, and the future impact of AI on sales organizations.
Rodrigo shares lessons from his journey through management cons...
What does it take to build high-performing sales teams in an AI-driven world? In this episode of Sales Lead Dog, Christopher Smith sits down with Leala Dueno, CRO and Founder at LATTIX, to discuss sales leadership, team development, mentorship, CRM strategy, AI, and what it takes to create repeatable revenue growth. Leala shares lessons from her journey building and scaling sales organizations, leading enterprise growth initiativ...
What separates great sales leaders from the rest? In this episode of Sales Lead Dog, Christopher Smith sits down with Aaron Coleman, Chief Revenue Officer at ZSuite Technologies, to discuss sales leadership, team development, process discipline, CRM adoption, AI, and what it takes to build a consistent revenue engine. With more than 25 years of experience in financial technology sales and revenue leadership, Aaron has built and l...
In this episode of Sales Lead Dog, Christopher Smith sits down with Listy Limon, Chief Revenue Officer at GFS Home Loans, to discuss leadership, mortgage sales, AI, CRM adoption, customer trust, and building high-performing sales teams in a challenging market. With more than 20 years of experience across the mortgage industry, Listy shares practical lessons on leadership, structure, accountability, and why service continues to sep...
Why do so many salespeople lose deals even when they think meetings went well?
In this episode of Sales Lead Dog, Christopher Smith sits down with James White, Founder of James White Sales, to discuss emotional intelligence in sales, buyer psychology, CRM adoption, prospecting persistence, and the habits that separate top sales performers from everyone else.
With more than 30 years of experience in sales leadership, training, and b...
Why do so many sales conversations fail before they even begin? In this episode of Sales Lead Dog, Christopher Smith sits down with Darren Haygood, Chief Revenue Officer and Managing Partner at Streamline Auto Solutions, to talk about the real skills behind successful sales leadership, customer relationships, and long-term business growth. With more than 25 years of experience across OEM, dealership, and automotive SaaS organizat...
What does it take to lead a global sales team selling drone navigation technology to the Department of Defense, in environments where GPS cannot be trusted?
Kara Kramer, Vice President of Raptor Sales at Vantor, joins Sales Lead Dog to break down her journey from the intelligence community to the front lines of defense technology sales, and the leadership philosophy she built around one core principle: being the shield for her team...
What actually holds businesses back from scaling?
In this episode of Sales Lead Dog, Christopher Smith sits down with Wayne Hunter, President & CEO of AvTek Solutions, to break down the real challenges behind growth, leadership, and operational success. Wayne brings over 30 years of experience in IT, cybersecurity, and compliance. He shares practical insights on why most businesses struggle not because of tools, but because of...
Why do some salespeople consistently win while others struggle to close deals? In this episode of Sales Lead Dog, Christopher Smith sits down with Michael Ritsema, Principal and President of I3 Business Solutions, to discuss persistence, sales discipline, and why consistent outreach still drives results in modern selling. Michael began his career in sales in the early days of technology distribution and went on to build I3 Busine...
Why do so many sales conversations fail before they even begin?
In this episode of Sales Lead Dog, Christopher Smith sits down with Ian Spandow, Sales & Dog Whisperer, Author, and Sales Enablement Consultant, to explore one of the most common mistakes in modern selling: pitching before understanding the buyer.
Ian has worked with sales teams across the world and previously led the sales coaching team for Europe, the Middle East...
What if AI is not the solution to your sales problems?
In this episode of Sales Lead Dog, we sit down with Jim Iyoob, President of ETS Labs, to break down what actually drives performance in sales and contact centers.
Jim shares his journey from call center agent to building a global organization, along with practical insights on leadership, accountability, and why most companies struggle with CRM and AI adoption.
This conversation...
What if the secret to a long, successful sales career had nothing to do with scripts, tactics, or closing techniques?
Richard Cassell, Senior Director of Business Development at Black Box, learned his most important sales lesson at age 12 working at his family's gas station in Valdosta, Georgia. That moment set the foundation for a career built on one core idea: stop focusing on yourself and start focusing on what the customer actu...
AI is not coming for sales. It is already here. In this episode of Sales Lead Dog, Victor Antonio joins us to break down what AI agents really mean for sales teams, sales leaders and the entire buying process. Victor’s background is rare. Electrical engineering. MBA. Global sales leadership. President of global sales and marketing for a $420M company. VP of international sales for a Fortune 500 organization. Today, he is on...
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