SchoolCEO: K-12 Marketing + Communications
School CEO podcast takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools. Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools. Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.
Episodes
Summary:
Today’s episode is an encore of our 2021 interview with Derek W. Black, author of Schoolhouse Burning.
Show Notes:
Read Schoolhouse Burning by Derek W. Black.
Secure tickets to this year’s SchoolCEO Conference Sept. 24th-25th to see keynote speaker Derek W. Black.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or ...
Summary:
Today we discuss ways to communicate effectively in an emergency.
Show Notes:
Donate to the Kerr County Flood Relief Fund here.
This episode features excerpts from a 2020 SchoolCEO Magazine article: Comunicating in a Crisis.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
Summary:
Today we discuss how you can look “school choice” square in the eye.
Show Notes:
Watch ICCSD’s “Game On” Video.
Read Schoolhouse Burning by Derek W. Black, a keynote speaker at this year’s SchoolCEO Conference. Get your tickets now!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_c...
Summary:
Charter schools are a major player in the school choice era, but what effect do they have on public schools? Dr. Shon Hildreth shares his 2021 research findings on the topic.
Show Notes:
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO tea...
Summary:
To support families is to retain them. Here’s how one district does that.
Show Notes:
Check out our story on the retention phase of enrollment marketing.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedu...
Summary:
Today we discuss how hospitality can keep families happy and enrolled in your schools.
Show Notes:
Check out our guide to enrollment marketing.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo....
Summary:
Today we discuss how to build relationships with local realtors to create awareness of your schools.
Show Notes:
Check out our piece on the awareness phase of enrollment marketing.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo.
If you have a story you’d like to share with the SchoolCEO t...
Summary:
Today we discuss school choice and how to use SEO to create awareness.
Show Notes:
Check out our piece on the awareness phase of enrollment marketing.
Read Designing a Communication Survey for tips on creating your own.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a ...
Summary:
Today we discuss ways to cultivate parent—and community—ambassadors for your schools.
Show Notes:
Read Enrollment Marketing: Advocacy to learn more about this subject.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us ...
Summary:
Today we discuss letting students help put on school events.
Show Notes:
Read The Experience of a Lifetime to learn more about the power of in-person events.
Read From Scholars to Storytellers to learn more about how to get students involved in your school marketing and PR.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolC...
Summary:
Today we discuss letting students contribute to schools’ social media.
Show Notes:
Read From Scholars to Storytellers to learn more about Arcadia Unified’s communications internship program.
To sign up for the National Communications Internship Collab, click here.
For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.
Summary:
Today we discuss recruiting students to increase your comms team’s capacity.
Show Notes:
Read All Hands on Deck to learn more about Lytle ISD and Skull Studios.
For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect...
Summary:
Today we discuss paying teachers & staff a small stipend to manage social media.
Show Notes:
For more great ways to turn staff into storytellers, read: Who’s Telling Your Story.
See all of the results from our 2024 study: What Parents Want.
For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.
Subscribe to our newsletter at <...
Summary:
Today we discuss turning teachers and staff into ambassadors for your brand.
Show Notes:
For more great ways to turn staff into storytellers, read: Who’s Telling Your Story.
See all of the results of our 2022 study: Who Speaks For Your Brand.
For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.
Subscribe to our newsletter at ...
Summary:
Today we discuss how to tell more stories in less time.
Show Notes:
Listen to our interview with Saginaw ISD to learn more about Collective Authorship.
Read Who’s Telling Your Story to learn about other storytelling systems for schools.
Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/<...
Summary:
Today we continue to discuss why comms pros are experiencing record burnout—and how to avoid it.
Show Notes:
Read A Seat at the Table to learn all of our findings about school comms.
Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with Schoo...
Summary:
Today we discuss why comms pros are experiencing record burnout—and how to avoid it.
Show Notes:
Read A Seat at the Table to learn all of our findings about school comms.
Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on Link...
Summary:
Today we discuss how comms pros’ relationships with supers differ from their relationships with site-level staff.
Show Notes:
Read A Seat at the Table to learn all of our findings about school comms.
Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and c...
Summary:
Today we discuss one of school comms’ biggest challenges: small teams.
Show Notes:
Read our original research: A Seat at the Table to learn more about this topic.
Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.
Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or...
Summary:
Today we’re sharing how one district in Florida overcame staffing and budget obstacles.
Show Notes:
Nominate someone you know for the SchoolCEO Excellence in School Marketing Award.
Don’t forget to buy your tickets for the SchoolCEO Conference in Little Rock, AR, this September!
For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.
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