Your Brand Amplified

Your Brand Amplified

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.🎙️ **Discover Inspiring Stories**: Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.🚀 **Unleash Business Strategies**: Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.🔍 **Explore Marketing Mastery**: Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.📢 **Master Public Relations**: Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.🌐 **Craft Your Business Identity**: Dive into the art of branding and business identity. Discover how successful leaders have created and refined their brand, establishing a powerful and recognizable presence in the market.📈 **Learn Strategic Insights**: Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.📱 **Connect with Us Online**: For more exclusive content, resources, and updates, visit us at www.yourbrandamplified.com. Stay connected on social media for the latest news and behind-the-scenes moments – follow us @AmplifywithAnika and @YourBrandAmplified.Join us on Your Brand Amplified® and embark on a journey of entrepreneurial wisdom. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality. Don't miss out – subscribe today and let's amplify your brand together!

Episodes

June 14, 2024 48 mins

What does it take to evolve from a door-to-door egg salesman at 14 to a renowned luxury portrait photographer and eventually a business coach and author? Join us as we explore the incredible journey of Jeffrey Shaw, a lifelong entrepreneur whose story is a masterclass in resilience and strategic thinking. Learn how Jeffrey mastered the psychology of luxury buyers and harnessed this understanding to build a 40-year self-employed car...

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Discover how an unconventional journey can lead to extraordinary success as we sit down with Drew Glover, founding partner at Fiat Growth and general partner at Fiat Ventures. Drew's path from sales and insurance to becoming a fintech visionary is not just inspiring but also a testament to the power of passion and resilience. Alongside his co-founder, Alex Harris, Drew has built an influential ecosystem that champions financi...

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Prepare to be inspired as Darrell Evans shares his riveting tale of transformation from real estate to digital marketing maestro, all while navigating the choppy waters of the 2008 recession. Discover how embracing email and YouTube not only revolutionized customer communication for Darrell, but also informed a broader digital strategy that countless other entrepreneurs could harness to thrive in an ever-changing business landscape...

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Join the ranks of the endlessly curious and tune in as we sit down with Kevin Surace, the maestro of innovation whose symphony of talents stretches from the guts of technology to the glamor of Broadway. Discover how this father of the virtual assistant and owner of 94 patents harmonizes his technical prowess with a vibrant flair for the arts. Kevin gives us an insider's tour of his eclectic journey, sharing the crescendos of ...

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Ever wondered how a rock musician can transform into a master of the speaking stage? Our latest episode features the endlessly fascinating Corey Poirier, who takes us on his journey from strumming guitars to delivering empowering speeches. Capturing the essence of an artist's metamorphosis, Corey opens up about the sweat and serendipity involved in rebranding oneself. He shares the undeniable impact Dale Carnegie's wisdom had on hi...

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Embark on a transformative journey with Kathryn Smith, marketing maven and co-founder of the Black Lady Business School, who shares her inspiring shift from corporate stability to the exhilarating world of entrepreneurship. Battling health setbacks, Kathryn channeled her resilience and savvy into founding Walton Birch, a company that stepped up to the plate during the pandemic, guiding small businesses and entrepreneurs to es...

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Unlock the secrets of smart hiring and workforce optimization with Donna Dube, our expert guest on the productivity pulse of today's business landscape. From ICU nurse to operational guru for CEOs, Donna's unique perspective will guide you through the intricacies of when and how to expand your team. Discover how to identify tasks ready for automation, draft a role that truly fits your business needs, and financially prepare for new...

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Embark on an enlightening odyssey through the digital marketing landscape with our seasoned expert, Menekse Stewart. As a one-time teenage SEO scribbler turned marketing maestro, Menekse dissects the seismic shifts from keyword cramming to crafting content with genuine intent. She not only maps out the journey for businesses striving to keep pace with Google's AI-driven algorithms but also kindles a discussion on the delicate...

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Ever faced the paralyzing grip of fear that stifles your every move in business? Andy Neary certainly has, and this episode is all about the playbook he crafted to turn that fear into a fuel for success. As a former athlete who didn't quite make it to the major leagues, Andy's story will resonate with anyone feeling like they're on the bench in their professional life. He candidly shares the transformative strategies he used ...

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Have you ever been gripped by the relentless drive of entrepreneurship? That's the story of Tami Crea, whose 40-year voyage through business ownership is a masterclass in resilience and adaptability. She swung from the challenges of ad sales fresh out of high school to the intricate dance of graphic design, all to keep her dreams alive. Our candid conversation peels back the layers of her journey, revealing the hard-fought ba...

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When Ruhina Mehra, a holistic coach with traditional healthcare roots, steps into the room, you feel an instant connection to her compelling narrative. She's the guide through our latest conversation, where we peel back the layers of the healthcare system, contrasting the focused approach of Western medicine with the integrative nature of holistic care. We tackle the cultural currents that tug at professional choices, particu...

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Strap in for a transformative ride with marketing maven Erin Marcus as we unravel the fabric of entrepreneurship, from its intricate challenges to its liberating triumphs. From the bustling streets of Chicago to the daring world of business ownership, Erin and I share a heart-to-heart on the delicate balance needed to foster growth and scale a venture. With humor and candor, we dissect the pitfalls of 'shiny object syndrome,'...

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Ever wondered how a background in psychology and criminology could revolutionize the content marketing world? Rai Cornell, the mastermind behind Cornell Content Marketing, joins us to share his unique blend of emotional intelligence and ethical persuasion that's shaking up the industry. Discover how Rai's expertise in human behavior empowers his approach to marketing, fostering deep connections betwe...

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Ever wondered what it takes to leap from the safety of a corporate ladder to the free-fall of entrepreneurship? David Forman, COO of Clarity Creative Group, joins us to unravel this very mystery. His story is one of tenacity and creativity, transitioning from a Walgreens store manager to mastering the realms of marketing and SEO. In our candid conversation, David lays bare the pivotal moments of his career evolution, from the codin...

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Embark on a voyage of discovery with Dr. William Attaway, where the fusion of personal growth, spirituality, and professional leadership converge to chart a new course for effective leadership. Through captivating anecdotes and insights, Dr. Attaway joins us to unravel the complexities of a life lived without boundaries between work, faith, and personal development. Prepare to have your perceptions challenged and your leaders...

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Imagine stepping off a farm in northern Alberta and into the prestigious corridors of Harvard, only to find your true calling in the bustling world of book publishing. That's the journey Kevin Anderson shares with us, as he maps out the transition from academia to founding Kevin Anderson & Associates, an editorial enterprise that's transforming the book publishing industry. Kevin's story is more than just a tale of professional...

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Ever wondered how the trades sector is revolutionizing its hiring practices? Ryan Englin, founder of Core Matters, joins us to unravel the secrets behind attracting, hiring, and retaining the skilled workforce needed to power small businesses. With a profound shift from corporate to entrepreneurial realms, Ryan brings a fresh perspective on dismantling misconceptions around trade jobs and offers a lifeline to companies through his ...

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Ever wondered how a Danish environmental innovator turned tech entrepreneur weaves spirituality into his business model? Calvin Correli takes us on a journey that blurs the lines between professional aspirations and personal evolution. He discusses how early dreams of advising world leaders and a childhood intuition for spirituality took a backseat as he embarked on an American technology career, only to re-emerge and profoundly in...

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Have you ever wondered how leaders are forged in the throes of career change and digital innovation? Sue Reynolds of Carmine Media joins us to recount her fascinating trajectory from a Gen X tech enthusiast to a digital marketing maven and a beacon for women in leadership. She's not just a strategist; she's a storyteller who paints a vivid picture of her professional evolution, shedding light on the delicate dance of maintaining a ...

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Embark on a journey into the often-misunderstood realm of government contracting with our esteemed guest, retired Lieutenant Colonel Rick Howard. With his extensive background in both utilizing and overseeing military procurement, Rick unveils the intricacies and opportunities that lie within this unique market. From the perspective of businesses, especially those led by minorities and women, the U.S. government's vast purcha...

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