Trapital

On April 11, Taylor Swift’s songs reappeared on TikTok despite the platform's ongoing dispute with her record label, Universal Music Group. This move was made in advance of the release of Taylor’s 11th studio album, The Tortured Poets Department.

On this episode of Trapital, Tatiana Cirisano and I discuss why Swift and UMG don’t see eye-to-eye, competing incentives, who’s in charge at UMG, and more.

00:00 Why we’re not surpri...

Back in the day, each record label had a distinct consumer identity. In the 90s, you knew what to expect from an Interscope album. Def Jam, Jive, Uptown, Cash Money. They all had their own vibe, their own identity, their own brand.

So... what the hell happened?

In the episode, we talk about how music's landscape shifted, and took the consumer brands with it. Strong brands still exist today among today's music companies, but t...

It's time to dig into the mailbag again. I asked Trapital listeners to send me their most burning questions about the music industry. But this time we’re doing things a bit differently: you’ll be hearing the questions directly from our listeners.

We dug into the TikTok vs. UMGc dispute, children’s entertainment media, and the Beyoncé - Verizon relationship leading to album ‘Act II: Cowboy Carter.”

00:00 UMG vs TikTok 15:17 Kids’ ...

2023 was a big year for concert films. Taylor Swift's “Eras Tour” film became the highest grossing concert film of all time with nearly $270M in worldwide box office gross. Beyonce’s Renaissance film grossed over $44M. Was this just a Beyonce and Taylor thing, or will this continue?

In this episode, I’m joined by Jimmy Stone, Founder of Alderbrook Companies, to dive deep into the rise of concert films, the economics behind them,...

There’s been a lot of discussion (and concern) about the impact of generative AI on music and whether the industry is on the verge of another Napster moment. But according to Jessica Powell, CEO of AudioShake, it’s going to take a lot more than a text prompt to kill music as we know it.

On today’s episode, Jessica and I did a dive deep into the rise of generative music, its actual opportunities, and what it means for the industry mo...

This episode is about Hollywood's biggest night, the Academy Awards. I’m joined by friend of the pod Zack O'Malley Greenburg to dive deep into the Oscars, how it compares to the Grammys, its relationship with music, the money spent on campaigns, the dramas, the major controversies, and some wild theories.

00:00 The money behind the Oscars

06:30 Why the Grammys gets worse ratings than the Oscars

22:05 What happened to big m...

The late Virgil Abloh’s legacy lives on. From luxury rap to high fashion, his influence changed an entire industry, and several other adjacent ones.

In this episode of Trapital, I’m joined by friend of the pod Zack O'Malley Greenburg. We broke down Virgil’s early years that shaped his future, his relationship with Kanye West, brands like Pyrex Vision, Off-White, his 3% rule, his open-sourced approach to business, his highs, lows...

The rise and fall of the Yeezy brand is a Hollywood screenplay in the making. But this is less like the movie AIR, and more like The Wolf of Wall Street.

To break it all down, I'm joined by Zack O'Malley Greenburg, who covered the Yeezy business through his reporting at Forbes. Together, we explore Kanye West's partnerships with Nike, Adidas, and Gap and the highs and lows along the way.

Make sure you listen in for our ne...

From gamblers paradise to entertainment mecca, on this episode of Trapital, we take a trip to Las Vegas and how its coveted residencies have evolved over time, the economics of how they work, and predictions for the future.

I’m joined by Tati Cirisano from MIDiA Research. We explore the Las Vegas’ origin with mob ties, the ground-breaking 2003 Celine Dion residency, and the changing demographic of Vegas attendees.

Want to leave us a ...

We hear a lot about superfans and how important they are for an artist, but we rarely see any data to quantify how valuable they actually are.

In this episode, I'm joined by Will Page, author of Pivot and former chief economist at Spotify, to break down his most recent report, Soundcloud Rockonomics. We discuss the company’s Fan Powered Royalties, the user centric model, how artists like Lil Uzi Vert can measure their fans, and ...

This episode is about music's biggest night. But we’re not interested in who should win. This is about the business behind the show and everything surrounding it.

We break down how the show makes money for CBS and the Recording Academy despite the viewership decline, the massive For Your Consideration business, the campaigning required to win an award, and major controversies over the years.

I'm joined by Zack O'Malley Gr...

It's been over 10 years since State Farm's first Chris Paul - Cliff Paul ad. It's been over 20 years since GEICO first introduced the gecko. These ads from insurance companies have been the biggest ad campaigns and their impact continues to grow.

I'm joined by Dr. Marcus Collins, who helped develop the Chris Paul - Cliff Paul campaign during his time at Translation. We talked about why there are so many insurance ads...

Radio is the music format with nine lives. Despite all of the new evolutions in AI, streaming, and short-form video, radio continues to live on; and will do so for several more years.

In this episode, I’m joined by a friend of the pod, Tati Cirisano from MIDiA Research. We dive into radio’s impact in music over the years, current cutbacks and layoffs, and what the future of radio looks like in today’s era.

Today’s episode is brought ...

Music has several big new stars with tons of talent, but will they ever have a year as big as Taylor Swift and Beyoncé in 2023. Both women have been commercially successful for decades and continue to dominate the charts even to this day. They came up in a different time, which works to their advantage.

But what does this mean for the streaming and TikTok era artists who want to break through all the noise? Can they ever reach the s...

It’s been 3.5 years since McDonald’s Travis Scott meal, and we still see new celebrity fast food meals all the time.

In this episode, I’m joined by Dr. Marcus Collins, author of “For the Culture,” as we explore how fast food chains like McDonald's bounced back to its partnerships with influential artists and musicians.

Marcus and I discuss McDonald’s history in celebrity fast food partnerships, how other fast food chains have had...

Adidas has one of the most insane backstories of any major apparel company. From its ties to the Nazi party, and its turbulent relationship with Kanye West, to its partnerships with Hip-Hop, and its influence in soccer, we cover it all.

We also talk about the brands rise, its strongest years, Beyoncé, Ivy Park, and why celestial star power isn't always enough.

In this episode I’m joined by friend of the pod Zack O’Malley Greenbur...

It’s hard to imagine what music would be like today without YouTube. The platform has done more to lower the entry barriers to music creation and distribution than any other platform.

From the early days when acts like Soulja Boy harnessed the raw power of YouTube to drive their careers, to modern narratives like NBA YoungBoy mastering Creator culture, in this episode we delve into how YouTube's become an essential player in the...