Trapital

Trapital

Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more

Episodes

How Much Is The Weeknd's Music Really Worth?

August 29, 2025 • 9 mins
Our Trapital Summit is Wednesday, September 10 in Los Angeles! Get your tickets here. Today's mini-episode is a breakdown on The Weeknd's $1 billion music rights financing goals and whether it is worth that massive price tag. I also share a few words on the late Peter Sinclair, CEO and co-founder of beatBread. How Much Is The Weeknd's Music Really Worth? - Trapital Trapital Summit 2025
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Have Record Labels Turned Into Private Equity Firms?

August 7, 2025 • 17 mins
Trapital Summit is on Sep 10 in LA. Join us! Get your tickets here. The major record labels are adapting for the modern era. Lately, that shift has them looking less like RCA and more like KKR. These companies have invested less in signing new artists and more in acquiring the legendary back catalog of music. With streaming driving steady royalties, the music rights of proven hits are valuable. Music companies have teamed up with ...
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The Business Behind Iconic Music Catalogs

July 30, 2025 • 18 mins
In this solo episode, we dive into the most valuable music catalogs in the world, and what makes them stand out. From Queen and Michael Jackson’s deals and more, we explore why the top catalogs fetch massive multiples and how they operate at unique financial and cultural assets. 03:19 Iconic Catalogs 07:07 Music Biopics 08:32 How Genres Imoact Catalog Value 13:07 Future of Music Rights Trapital Summit is on Wednesday Septe...
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Revisiting The Sphere (Rewind)

July 23, 2025 • 39 mins
In this episode, we’re revisiting our deep dive on James Dolan’s Sphere in Las Vegas. The Backstreet Boys residency at the Sphere. As we predicted on our 2025 Live Music Draft, the boy band’s apperance at the Vgas spectacle would exceed expectations. So I talk about that before I jump into the episode. Then I’m joined by MIDiA Research’s Tati Cirisano for our deep dive on the mult-billion dollar vision and future of The Sphere. ...
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Algorithms vs. Curators: YouTube’s Role in Breaking Through The Noise

July 15, 2025 • 25 mins
It’s harder than ever to breaking through the noise, but navigating YouTube may be a prerequisite to even have a chance. In this episode, I’m joined by YouTube’s Director of Black Music & Culture, Tuma Basa. He returns to reflect on the platform’s evolution and the ongoing relationship between curators and the algorithms they rely on to reach the masses. 03:23 The YouTube Advantages 12:42 Global Music Trends 16:29 Community Eng...
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Trapital Summit: Sep 10 in LA. A few announcements...

July 10, 2025 • 3 mins
This is the room for the leaders shaping what's next in music, entertainment, and technology. It's Wednesday, September 10 at NeueHouse Hollywood in Los Angeles, CA. ​Register now. Early bird pricing ends July 24, two weeks from today. You'll hear from: Elliot Grainge, CEO, Atlantic Music Group Steve Pamon, CEO, Verzuz | Board Member, IMAX Erin Teague, CPO, Character.ai Kakul Srivastava, CEO, Splice Andr...
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Record Labels Want Market Share, But At What Cost?

July 3, 2025 • 18 mins
This episode’s a bit different, no guests. I’m going solo to break down a big topic. For record labels, the market share they have relative to peers drives major decisions both macro and micro. They spend a lot to maintain that position. Is it all worth it? 01:33 Market Share’s Financial Impact 05:49 Challenges & Critiques 07:21 Cross-Industry Parallels 12:54 Indies vs. Majors Trapital Summit is on Wednesday September 10 i...
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How Will Taylor Swift’s Masters Ownership Saga Be Remembered?

June 23, 2025 • 38 mins
Now that the dust has settled on Taylor Swift’s music rights saga, what’s next? We unpacked the financial impact of all the transactions on key players like Scooter Braun, Scott Borchetta, Shamrock Capital, and Swift herself. While all of those parties made a lot more money, we took a deeper look into the potential losers over the years. And lastly, we tackle an important question: how will history remember this? Join me and Ta...
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Why Artist Development Matters More Than Ever

June 12, 2025 • 32 mins
We’re joined by AWAL CEO Lonny Olinick. In the episode, we broke down why artist development still matters, how AWAL merges traditional record label services with its distribution business, giving artists creative freedom, global reach, and real ownership to AWAL’s artist-first approach often beats major label deals, what it means to be part of the Sony Music family, and how the future of music is being rewritten—deal by deal. 00:...
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Does Hip-Hop Still Run Luxury Fashion?

June 5, 2025 • 30 mins
Hip-hop’s has had an outsized impact in fashion for decades, but where are we today? In this episode, I am joined by Fashion Killa author Sowmya Krishnamurthy. We unpack hip-hop’s relationship with fashion, how these partnerships have evolved, where they stand in 2025, and what we want to see more of. 01:41 Hip-Hop’s Cultural Impact vs. Sales Metrics 11:37 Nostalgia and the Evolution of Celebrity 23:22 The Future of Hip-Hop in H...
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America Streams American. The World Follows.

May 29, 2025 • 32 mins
American music still dominate the global stage, despite the world going local. In this episode, I am joined by former chief economist at Spotify, Will Page. We explore the powerful global influence of American music and what it reveals about culture, commerce, and control in the streaming era. From top-down industry power to bottom-up grassroots movements, we unpack how hits spread, why the U.S. music market is still growing desp...
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The Business of Soundtracking the Creator Economy

May 12, 2025 • 40 mins
There are billions of videos uploaded to the internet daily. They all need the right music or sound effect. Many of them rely on Epidemic Sound to make that happen. In this episode, I’m joined by Oscar Hoglund, co-founder and CEO of Epidemic Sound. We dive into how Epidemic Sound uses AI to enhance music discovery while ensuring fair compensation for artists through a unique revenue model. Oscar also shares valuable insights on in...
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Tariffs, Tours, and Trade Wars: Why Music Investment Won’t Slow Down

May 8, 2025 • 35 mins
Is the global market headed for another shake-up? In this episode, we unpack the rising uncertainty in international trade and finance—from shifting geopolitical alliances to unexpected tariffs and policy pivots. What does this mean for businesses, investors, and everyday consumers? Tune in as Billboard’s Senior Finance Correspondent, Liz Dilts Marshall and I break down the trends, the tensions, and what might come next in the glo...
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The 2025 Live Music Draft

May 5, 2025 • 37 mins
In this episode, we’re shaking things up with our very first Live Music Draft 2025! Joined by MIDiA Research’s Tati Cirisano, we’re drafting our top music festivals, stadium tours, arena tours, concert residencies, over-performers, and under-performers of the year! 02:30 Music Festivals 09:21 Stadium Tours 14:04 Arena Tours (First Timers) 22:00 Vegas Residencies 25:07 Overperformers 28:53 Underperformers 29:51  Market Moves ...
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The $10B+ Blind Spot in B2B Streaming

May 1, 2025 • 35 mins
There are millions of companies worldwide that use personal music streaming accounts for their businesses’ music. But if those companies had the business-level streaming they should, it would add billions of annual revenue to the industry. So why isn’t this a priority? Well, it’s a priority for today’s guest, Ola Sars. He’s the founder and CEO of Soundtrack, which has been solving this problem for ten years. His business spun out ...
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Why Legacy Rock Bands Still Love Music Festivals

April 28, 2025 • 39 mins
Everyone’s talking about “superfans,” but artist management companies have been focused on their top fans for quite some time. We sat down with Jonathan Daniel from Crush Music. They manage Green Day, Miley Cyrus, Sia, Weezer, Fall Out Boy, Train, and others. We talk about Coachella, touring strategies, how they use data, business ventures and more. I also ask JD about acquisition offers, why they focus on rock and pop acts, and a...
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How to Win on YouTube

April 24, 2025 • 36 mins
Let’s cut through the noise and get real about what it takes to build a sustainable business on the world’s biggest video platform. Joining me are Ten2 Media founders Donna Budica and George Karalexis, who help artists like Benson Boone and Brent Faiyaz maximize YouTube. ****We dive into insights on how artists can take advantage of the YouTube ecosystem. Whether you're an artist, content creator, or curious about what really drive...
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Coachella’s Layaway Plan, Tubi’s Long Game , Lucian Grainge’s Legacy

April 19, 2025 • 38 mins
It’s time for a Trapital Mailbag! We dive into hot topics like the Coachella’s payment plan debate, Tubi’s strategy under Fox, Meta vs the FTC, Lucian Grainge’s tenure at UMG, and a special section on how we use AI tools at Trapital! 00:55 Coachella Payment Plans 07:07 Tubi's Long-Term Strategy 15:42 Lucian Grange's Impact on UMG 26:14 Meta and the FTC: A Legal Battle 29:47 AI Tools for Trapital Trapital Summit tickets here: earl...
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How TikTok Got Caught in the Trade War

April 14, 2025 • 18 mins
Our episode today is a two-parter. I start at the top with my take on TikTok. We then transition to our partner spotlight! Part 1: The April 4 deadline has passed, and there’s still no deal on TikTok. The app got caught in the middle of the U.S. - China trade war and the ongoing tariffs. How will this all play out? Part 2: I’m joined by beatBread’s CEO Peter Sinclair as we discuss the company’s Deal Comparison Tool and how it he...
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Inside Spotify’s $10B Payout to the Music Industry

April 10, 2025 • 36 mins
It’s Data Week at Trapital and for part 2 in this week’s episode, we take a closer look at Spotify’s economic structure and the platform’s evolving role in the music industry. Spotify’s Head of Marketing & Policy for Music, Sam Duboff joins me as we take insights from the company’s Loud and Clear report, we explore how money flows through the system, what it means for both major and independent artists, and the ongoing conversation...
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