Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Crowdfunding Nerds is a practical, behind-the-scenes podcast for creators looking to launch and scale successful crowdfunding campaigns. Since 2019, the Crowdfunding Nerds team has helped creators raise over $40M on Kickstarter and Gamefound while generating more than $100M in ecommerce sales. From pre-launch strategy to post-campaign growth, the show delivers real-world marketing insights, campaign breakdowns, and lessons from both first-time creators and major IPs like Avatar: The Last Airbender, Fallout, Dune, and Star Trek. Whether you're preparing for your first Kickstarter or optimizing your next launch, this podcast helps you do it smarter.
Episodes
Fulfillment can make or break your crowdfunding campaign, and most creators don't realize how much can go wrong until it's too late. In this episode, Andrew sits down with Konstantinos Matos of Hive Interactive and Vesuvius Media to unpack the realities of international fulfillment, freight logistics, and why even experienced publishers still encounter unexpected disasters.
With over 21 successful Kickstarter campaigns under his be...
This week on Crowdfunding Nerds, Andrew and Sean open the curtain on the realities of crowdfunding, publishing, and marketing by sharing the things that truly “grind their gears.” From low-effort projects and unrealistic expectations to anonymous criticism and poor communication, this episode is a candid look at the mistakes creators make that can derail campaigns and business relationships.
The conversation explores ho...
Most creators dream about launching a successful Kickstarter, but what happens after your first campaign?
In this episode of Crowdfunding Nerds, Andrew and Sean wrap up their marketing series by exploring the bigger picture: how to build a publishing company that lasts. They discuss why your first campaign should be viewed as the foundation, not the finish line, and why cultivating a passionate audience is far more valuable than ch...
What makes a story unforgettable?
In this episode, Andrew shares what he learned after writing more than 80,000 words for the upcoming Deliverance: Council of the Fallen campaign. From surveying players to rewriting an entire campaign narrative, this conversation dives into the craft of storytelling, worldbuilding, and creating narratives that genuinely engage an audience.
Whether you're designing a board game, writing fiction, bui...
E-commerce is where many crowdfunding creators expect the hard work to be over—but in reality, it's the beginning of an entirely new challenge. In this episode, Andrew and Sean break down what it actually takes to build a profitable online store after your crowdfunding campaign ends.
They discuss why successful e-commerce is built on testing, data, and continual optimization—not luck or guarantees. Drawing from years of...
Episode 291 - What happens when a professionally produced crowdfunding campaign still falls short of expectations?
In this episode of Crowdfunding Nerds, Andrew and Sean take a deep dive into the recent Bloodstone campaign on Gamefound—a campaign that raised over $180,000 but still left many wondering why it didn't meet expectations.
The discussion isn't about criticizing a creator. Instead, it's an honest case study explorin...
Episode 290 - Most creators treat the end of their crowdfunding campaign like the finish line. In reality, it's the beginning of the next phase.
In this episode, Andrew and Sean dive into one of the most overlooked opportunities in crowdfunding: late pledges. They explain how creators can continue generating revenue after a campaign closes, why keeping pledge prices the same often works best, and how a strong pledge manager setup c...
What happens when a toy company walks away from your invention?
For Scott Pease, it became the opportunity to finally build the game he'd dreamed about from the very beginning.
In this episode of Crowdfunding Nerds, Andrew and Sean sit down with former Neversoft director and Snapships co-creator Scott Pease to explore the incredible journey from video game development to toy invention to crowdfunding success.
Scott shares lessons l...
Episode 288 - The final 48 hours of a crowdfunding campaign can feel like a second launch. While many creators focus heavily on launch day, some of the biggest gains happen right before the campaign ends. In this episode, Andrew Lowen and Sean break down how to prepare for those crucial final days, what metrics actually matter, and how to maximize the momentum that Kickstarter and Gamefound naturally create.
They explain why ...
Episode 287 - Andrew & Sean review Kickstarter backer red flags.
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl
Thank you to our sponsors!
https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -
https://...
Episode 286 - T.K. King & Koltin Thompson of Galactic Cruise join Andrew to discuss generating community interactions during the mid-campaign of your Kickstarter.
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl
Thank you to our sponsors!
https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our...
Episode 285 - Andrew and Sean help you think about the goals of your table top business and how to develop products that markets actually want.
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl
Thank you to our sponsors!
https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
ht...
Episode 284 - Andrew and Sean outline what you need to do when you are 24 hours out from launching your Kickstarter.
Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch
1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation
How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW...
Episode 283 - Andrew and Sean outline what you need to do when you are 1 week out from launching your Kickstarter.
Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch
1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation
How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8H...
Episode 282 - Andrew and Sean outline what you need to do when you are 1 month out from launching your Kickstarter.
Your Kickstarter Thesis Statement https://www.youtube.com/watch?v=ShMbefsh4AE
Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch
1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation
...
Episode 281 - Andrew and Sean outline what you need to do when you are 3 months out from launching your Kickstarter.
How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi
https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you o...
Episode 280 - Andrew and Sean outline what you need to do when you are 6 months out from launching your Kickstarter.
How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi
Thank you to our sponsors!
TableTone - https://tabletone.app
https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use t...
Episode 279 - Andrew and Sean outline what you need to do when you are 1 year out from launching your Kickstarter.
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl
Thank you to our sponsors!
TableTone - https://tabletone.app
https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
http...
Episode 278 - Andrew and Sean interview Marcel Köhler, the designer of the historic board game Dutch Resistance: Orange Shall Overcome
Order the Dutch Resistance board game here - https://www.hiveinteractive.net/projects/dutch-resistance-orange-shall-overcome-late-pledge-store-402?ref=9mhoa730
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl
Thank you to our sponsors!
https://tabletone...
Episode 277 - The Crowdfunding Nerds sit down with Galen McCown of Galen Games to discuss making tiny, pocked-sized Mint Tin Games.
Mint Tin Series on Kickstarter - https://www.kickstarter.com/projects/galensgames/galens-games-mint-tin-series-2?ref=dbleeb
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl
Thank you to our sponsors!
https://tabletone.app - Tabletop Soundboard App
https://...
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