Real Estate Re-Defined

In this episode of Real Estate Redefined, Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year.

From why authenticity beats algorithm tricks to how...

In this episode, we dive into how the real estate industry is evolving—and how agents can stay ahead by embracing modern tools. We share why we rebranded the podcast to Real Estate Redefined, what it means to align your brand with your business, and how we’re leveraging platforms like YouTube and AI to create more opportunities for clients and agents alike.

We also introduce our new nationwide team, Sphere, designed to help agents g...

In this episode of Re-Define, Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing real strategy), and why most people still don’t understand how to use it. They break down what it takes to actually scale, what’s working ...

In this episode, Will and Eli open up about what it’s really like to navigate major transitions — in business, in life, and within yourself. They dig into what it means to stay grounded when things feel chaotic, and why emotional awareness isn’t just a buzzword — it’s survival.

From lessons learned in the Marine Corps to real conversations about leadership, friendship, and family, this one’s packed with perspective. The guys get hon...

In this episode, we sit down with Michael Valdez, CEO of LPT International, to talk about the explosive growth of the fastest growing real estate brokerage in the world. Michael shares the story of his own journey—from his early days in finance to leading global expansion for one of the largest brokerages in the world, and now steering the ship at LPT. We explore what makes LPT’s model so attractive to agents, how they’re scaling i...

In this episode, we break down why we made the move—one of us to LPT, the other to Aperture—and why we think it’s the best move for agents right now. We talk honestly about what wasn’t working at EXP, what LPT and Aperture are doing differently, and why leadership—not comp plans—is what actually matters most.

We dive into everything from luxury branding, revenue share models, and marketing tech. We also talk about the kind of suppor...

In this powerful and introspective episode of Redefine, Will Grimes and Eli Schmidt sit down with longtime collaborator JT Fore for a raw, transparent conversation about the evolution of real estate, entrepreneurship, and personal growth. The trio shares pivotal career moments, leadership lessons, and the mindset shifts necessary to thrive in a changing real estate landscape.

The conversation blends industry insights with deeply per...

In this reflective and honest episode of Re-Define, Will and Eli dig deep into their own journeys to unpack the profound difference between conviction and convincing. They share openly about moments in their personal lives and careers when they found themselves pushing too hard to persuade others, only to realize that true influence and respect come from internal confidence and clarity—what they call conviction.

Will and Eli discuss...

Today's episode features Will Grimes on the "Your Playbook Podcast" with host, Alan Gordon.

In this episode of Your Playbook Podcast, host Alan Gordon sits down with Will Grimes, co-owner of Mile High Property Brothers and leader of Legit Agents, to discuss his journey from military service to entrepreneurship. Will shares his raw and unfiltered insights on resilience, sacrifice, and the realities of building a busine...

In this episode, Will Grimes and Eli Schmidt take a nostalgic trip down memory lane, reflecting on their personal and professional evolution. From their brand-new podcast set to childhood experiences in music, sports, and the Marine Corps, they explore what it means to be multifaceted in life and business.

The conversation covers topics like breaking stereotypes, embracing diverse interests, and the importance of surrounding yoursel...

In this episode of Re-Define, hosts Will Grimes and Eli Schmidt break down what it truly means to have a CEO mindset as a business owner—especially for real estate agents. They challenge agents to move beyond the "transactional mindset" and start thinking like business owners, focusing on branding, systems, delegation, tracking, and scaling. Will and Eli emphasize the power of marketing, automation, and strategic decision-making to...

In this episode, we welcome back our good friend, Tina Hare, for her second appearance on the podcast! With over 20 years of experience in the real estate industry and a track record as the #1 agent for a major brokerage five years in a row, Tina is a powerhouse of knowledge and expertise. She shares her top tips and strategies for real estate agents, including how to build a business fueled by referrals, create long-lasting client...

In this episode of Re-Define, hosts Will Grimes and Eli Schmidt kick off a fresh chapter with engaging discussions on personal growth, navigating busy schedules, and balancing day jobs with passion projects. They share their candid thoughts on creative processes, the challenges of finding inspiration, and why it's okay to embrace imperfection in pursuit of your goals.

• [00:00] - Introduction: A new chapter begins with a fresh ...

In this episode, Will Grimes and Eli Schmidt sit down with Austin Hancock, a Marine Corps veteran turned successful real estate investor and performance coach. Austin takes us on his journey from a rebellious youth in Oklahoma to finding discipline in the Marines, and later channeling those lessons into entrepreneurship. He shares raw, unfiltered stories of challenges, triumphs, and the pivotal moments that shaped his career in bui...

Ever wondered if college tuition is negotiable? In this episode of Day One Dollar Zero, we sit down with Kelly O'Connor, founder of College Money Academy, to unravel the complexities of financing a college education. Kelly shares groundbreaking strategies to help families reduce the cost of college, avoid massive debt, and maximize opportunities for their children. From understanding financial aid packages to negotiating tuition ra...

In this episode of Day Dollar Zero, Will Grimes and Eli Schmidt sit down with Taylor Cavanaugh, whose life sounds like it's straight from a movie. From serving as a Navy SEAL to joining the French Foreign Legion, Taylor’s journey is filled with incredible highs and humbling lows. The conversation covers everything from the realities of military life to the challenges of starting over after leaving it all behind.

Taylor opens up abo...