Under the Influence with Jo Piazza

Under the Influence with Jo Piazza

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

Episodes

The False Choice Between Tradwife and Girlboss

March 24, 2026 • 53 mins
Why have women been told the only choices are girlboss or tradwife, lean in or opt out, burnout or retreat? We're chatting with author and coach Megan Heller about why that binary is so false and so seductive, especially for women who did everything “right” and still wound up exhausted, anxious, and unhappy. Megan shares how she went from Stanford to a dream job at Google to panic attacks on the bathroom floor, and how that breakdo...
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Taylor Frankie Paul is a Bingeable Trainwreck and ABC and the Bachelorette Knew That Going Into This

March 20, 2026 • 13 mins
An emergency episode is needed because the Bachelorette just got canceled before it even started and it's just so Secret Lives of Mormon Wives...... ABC pulled Taylor Frankie Paul’s entire season after a video resurfaced from a 2023 incident that was already public and very much part of her story on Secret Lives of Mormon Wives. None of this is new and ABC knew exactly who they were casting to try to revive the corpse of the Bac...
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Women Are Being Gaslit About Birth, a Chat With Dr. Jennifer Lincoln

March 19, 2026 • 41 mins
The internet is full of terrible birth advice, and pregnant people are paying the price. This week, we’re joined by OB-GYN Dr. Jennifer Lincoln to bust the myths, misinformation, and guilt that swirl around labor, delivery, epidurals, C-sections, and motherhood online. We talk about why so many women go into birth wildly underprepared, why shame has become its own cottage industry, and why dads and partners need to stop treating ...
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How the Right Won the Attention Economy

March 17, 2026 • 48 mins
The right did not accidentally win social media and the internet. They built an entire influencer machine, and the left is still acting like a few sponsored posts during election season might somehow be enough to compete in the attention economy. We're chatting with Emily Amick about how conservatives turned podcasts, wellness influencers, mommy bloggers, TikTok creators, and pop culture accounts into a political ecosystem that sh...
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Sunday Nice Things: Creation Myth

March 15, 2026 • 42 mins
You all loved hearing Helena DeGroot's episode about not having kids so I wanted to drop the first episode of her series Creation Myth here for you to listen to. The show explores what life's purpose looks like without having children. After the decision not to have kids ended her marriage, 40-year-old Helena grabs her mic to find out: did she make a mistake? We hear from friends and family, and even a total stranger who reveals h...
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How Reality TV Changed How We Consume Stories with Survivor's Stephen Fishbach

March 12, 2026 • 43 mins
What’s harder: winningSurvivor or writing a novel? According to former Survivor runner-up Stephen Fishbach, it’s writingthe novel by a billion. In this episode we talk with Stephen about his sharp new thriller Escape, which pulls back the curtain on the reality TV machine and the people trying to control the story behind the scenes. We get into why Survivor is still one of the most powerful storytelling engines on television, how ...
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Is This Actually a Love Story? JFK Jr. and Carolyn Bessette, the Nineties and Parliament Lights

March 10, 2026 • 47 mins
Are you watching Love Story? This week we're chatting with our resident ’90s guru Glynnis MacNicol about Hulu’s depiction of JFK Jr. and Carolyn Bessette's tragic romance and why that title feels either deeply ironic or just flat-out wrong. We talk about the mythology of John John and Carolyn , the downtown NYC glamour of it all, the slip dresses, the cigarettes (the sweet, sweet cigarette, and the media machine that chewed women...
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Not Having Kids Is Not a Tragedy

March 5, 2026 • 49 mins
What if you do not want kids, but everyone acts like you are making a mistake? This week, we’re talking with Helena DeGroot, creator of the podcast The Creation Myth, about choosing a child-free life in a culture that refuses to believe that choice can be valid. Helena knew early that she did not want children. Her husband said he was on the same page, until he was not. After years of pressure, their marriage ended and she went on...
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How Vulnerable Kids Became Clickbait

March 3, 2026 • 45 mins
Content featuring sick, sad, or injured children usually performs best online. Let that sink in. That insane fact is just one of the unsettling realities journalist Fortesa Latifi uncovered while reporting her new book, Like, Follow, Subscribe, a deep dive into the world of kid influencers and the children growing up as brands. In this episode of Under the Influence, Latifi explores why vulnerable childhood moments go viral, wha...
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How History Erased Mothers

February 26, 2026 • 58 mins
Motherhood makes history, but history keeps trying to erase mothers. In this episode of Under the Influence, feminist cultural historian Elinor Cleghorn discusses her new book A Woman’s Work: Reclaiming the Radical History of Mothering and unpacks how motherhood has been written and rewritten to strip women of agency. From ancient birth rituals and the long, maligned history of midwifery to the Virgin Mary as an impossible maternal...
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Grab Bag: Where Did Love Taza Go?

February 24, 2026 • 41 mins
Who was your gateway influencer? For us, it was Love Taza—Naomi Davis—the Juilliard-trained ballerina (yes, a different one) turned mommy blogger and social star who made New York City look like a candy-coated dream of red lipstick, tiny apartments, and five kids in technicolor. And then she disappeared. This week’s episode welcomes author Ali Hoff Kosik to talk about her new book Too Blessed to Stress, to dig into some weird Lov...
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Sunday Nice Things: Birth With Babylist

February 22, 2026 • 32 mins
Jo has been working on a brand new podcast about birth for the past year and she is so excited to share it with you all. Today we are sharing the very first episode of Birth with Babylist. In our first episode, we walk through what birth actually looks like, from early labor through delivery. We talk to experienced OB-GYNs and midwives as they break down the stages of labor, what’s normal, what’s unpredictable and what you can...
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Can You Actually Retire Early When You Have Kids?

February 19, 2026 • 53 mins
Financial advice for parents usually lands in extremes, either panic-inducing warnings about how expensive kids are, or unrealistic frameworks that don’t account for how life actually unfolds. This week’s guests, Christy Shen and Bryce Leung became well-known after publishing Quit Like a Millionaire and retiring at 30 with over a million dollars invested, but their path started from a place of real financial precarity. Christy grew...
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How to Be a Rich Old Lady

February 17, 2026 • 56 mins
Close your eyes (not if you’re driving) and picture your old lady life. You wake up when you want. You wear glorious caftans. You’re strong and you’re rich because you built yourself a safety net. Today we’re chatting with Amanda Holden, the personal finance educator behind the new book How to Be a Rich Old Lady. We get into why women are trained to feel “bad at money,” how that keeps power in someone else’s hands, and what it loo...
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Toe Pick!

February 12, 2026 • 36 mins
In celebration of the Winter Olympics (the best thing to ever happen to Peacock) we are bringing back one of our favorite episodes of Committed with professional figure skaters Chris and Alexa Knierim.  These two shared the same dream when they fell in love and got married—get to the Olympics... together. They didn’t let broken bones or a mysterious illness get in their way. Their love story is even better than every Gen X woman's...
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Grab Bag: The Ballerina Farm Raw Milk Scandal, Hating on the Katies & Intellectual It Girls

February 10, 2026 • 34 mins
Today’s episode is a grab bag — a hodgepodge of the stories people have been asking me about in my DMs for the past week. First up: the Ballerina Farm raw milk scandal. We break down the failed raw milk tests, the health concerns, and why the internet reacted with such gleeful ferocity. This isn’t really about unpasteurized dairy with cow poop bacteria in it. It’s about influencer perfection and the collective desire to take i...
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Moms Drive the Economy. So Why Are They Still Underpaid?

February 5, 2026 • 48 mins
Moms drive the majority of household purchasing decisions. Recommendations from mom influencers outperform traditional ads. They even convert better than celebrity endorsements. And yet, they’re still treated like they should be grateful for a free product and an affiliate link. This week we talk with Chelsea Clark, founder and CEO of Momfluence, an influencer marketing agency built specifically around mom creators, about how the...
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Why Planning Summer Has Become a Nightmare

February 3, 2026 • 46 mins
Every January, parents are asked to plan the entire summer for their kids months in advance, spend a lot of money, juggle waitlists, and pretend this isn't a hellscape of doom. In this episode, we chat with journalist Katherine Goldstein about the overwhelming amount of summer planning we all seem to be doing and why so much of it falls on moms. There are a ton of reasons for this that are uniquely American. We have long summers,...
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From Momfluencers to MILFs: Who Gets Labeled a Bad Mother

January 29, 2026 • 42 mins
If you’ve had kids, you’ve probably wondered at some point if you’re a bad mother. I would say this is true for 99.9 percent of us. And the other 0.1 percent is Ruby Franke. On today’s episode of Under the Influence, we're joined by Cut culture writer EJ Dickson to talk about her smart, sharp and wildly satisfying new book One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate....
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Moms Just Want (Deserve) to Have Fun

January 27, 2026 • 43 mins
No one is going to check in with you to make sure you're enjoying your life. What if fun—not self-care, not optimization, not doing more—is the thing missing from modern motherhood? This week on Under the Influence, we’re talking about why moms feel guilty for wanting joy, adventure, and pleasure that doesn’t serve anyone else. Our guest is Kelly Conroy, the creator of Your Mom Races Rally (YOMO), who went from feeling invisi...
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