B2B Go-To-Market Leaders
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
Episodes
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Guy Galon, Chief Customer Success Officer at Obrela, to explore the role customer success plays across the entire go-to-market motion—and why making value visible is especially critical when customers can’t always see the outcomes they’re paying for.
Drawing from more than 25 years across software engineering,...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu welcomes back Jeff Reekers, co-founder and CEO of Champion, to explore how his perspective on go-to-market has evolved from his years as an operator to building and scaling a company as a founder.
Jeff defines go-to-market as the process of commercializing a solution to an important problem at massive scale, a perspective shaped by his journe...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Andrew Davis, SVP of Marketing and Sales at TextUs, to explore what happens when one leader owns both marketing and sales—and why great go-to-market execution feels more like conducting an orchestra than running individual teams.
Drawing from a career that spans door-to-door sales, demand generation, startup marketing, an...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kady Srinivasan, Chief Marketing Officer at Freshworks, to explore what it really takes to build market share in SaaS, and why finding the right ICP is often the difference between accelerated growth and stalled momentum.
Drawing from leadership roles across Dropbox, Klaviyo, Lightspeed, and Freshworks, Kady shares lessons from...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with PV Bóccasam, advisor to private equity firms and veteran operator across enterprise software, venture-backed startups, and category-defining companies, to explore a radically different way of thinking about go-to-market.
PV argues that go-to-market is not about sales motions, pipeline generation, or even positioning frameworks&...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Holly Roland, former executive at SAP and Oracle and founder of Rebel GTM, to break down what go-to-market really means in today’s AI-driven world.
Holly introduces a simple but powerful framework: go-to-market is an infinity loop of discovery and value, where buyers move from awareness to purchase, and then into expansio...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kris Rudeegraap, co-CEO of Sendoso, to explore how modern go-to-market teams are evolving beyond traditional sales and marketing and why agility, creativity, and customer experience are now the real drivers of revenue.
Kris shares his journey from early entrepreneurial hustles and sales roles to founding Sendoso, a category-def...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with AJ Gandhi, Chief Growth Officer and Go-To-Market Operating Partner, to unpack what it really takes to build a high-performing, holistic GTM engine.
With a career spanning Bain, McKinsey, venture-backed startups, Salesforce, RingCentral, and private equity, AJ brings a rare 360-degree perspective on strategy, sales, marketing, p...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Joseph Sirosh, Founder & CEO of CreatorsAGI, to explore how go-to-market strategy fundamentally changes in the age of AI, and why trust, differentiation, and customer clarity matter more than ever.
With nearly three decades of experience leading AI initiatives at FICO, Amazon, Microsoft Azure, Compass, and Alexa Shopping, J...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu speaks with Akshay Doshi, SVP of Sales at SpotDraft, about building repeatable value in B2B SaaS—and why great go-to-market is ultimately about elevating customers, not just closing deals.
Akshay shares his journey from SDR to sales leader, including formative lessons from customer success, enterprise account management, and scaling sal...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Gamiel Gran, Partner at Mayfield, to explore how decades of GTM experience—from IBM and Oracle to BEA Software and now venture capital—have shaped his philosophy on customer-centric growth and founder leadership.
Gamiel shares timeless lessons from building sales teams, scaling enterprise software in the early inter...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Alon Ahronberg, VP of Customer Success at Atera, to explore how customer success drives sustainable revenue and long-term retention in modern B2B companies.
From his early career in engineering and BI consulting to leading customer success at global SaaS startups, Alon shares lessons from scaling teams, building onboarding fram...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Cy Khormaee, co-founder of AegisAI, to explore his journey from computer science research and early Microsoft days to entrepreneurship, Google, and eventually building AegisAI. Cy shares insights into curiosity-driven sales, the challenges of scaling security solutions, lessons from pivots like reCAPTCHA, and how entrepreneurs...
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay sits down with Maximilian Gartner, Head of Go-To-Market at Brightwave, to explore how GTM leaders can balance sustainable growth with predictable revenue, while staying rooted in authentic, founder-led perspectives.
Max shares his journey from inside sales “boiler rooms” to leading GTM teams at high-growth companies, and how lessons from cold-...
Use cases, not just features.
That’s how Simon Ooley, co-founder of Veles, a YC-backed startup reshaping how enterprise sales teams engage buyers, and former sales leader at Procore and Builder, reframes the future of enterprise sales. Instead of selling products, he helps teams sell outcomes—anchored in urgency, ROI, and the real problems customers are trying to solve.
In this episode of the B2B Go-...
In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleO.ai—to explore his unconventional journey from high-frequency trading to building one of the fastest-growing platforms in the AI agent space.
Karthik shares how early career lessons in finance shaped his product mindset, why user empathy became his north star, and how doubling dow...
Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions.
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz, a B2B sales strategist and founder with deep experience ...
Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams toward common goals.
In this insightful podcast, Ramesh Prabagaran...
Trust the process, embrace resilience, and understand that challenges often lead to greater success.
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses.
Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his personal values. The conversation sp...
It's important to price for customers, not just the product itself, as humans ascribe value.
Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pric...
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