Built On Purpose

AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff MacPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way. Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes...

In this episode of the Built On Purpose podcast, Max discusses the critical role of health and fitness in effective leadership. He reflects on his personal journey with fitness and how it has influenced his success as an entrepreneur. Max emphasizes the importance of physical fitness as a leadership indicator, the need for mental health practices, and the significance of building healthy habits. He also highlights the importance of...

What does it really take to build, scale, and exit businesses—without losing your sanity or burning out? In this episode, Max sits down with Chad Nikkel, a serial entrepreneur who has founded and scaled 11 companies, completed 7 acquisitions, and navigated 4 high-value exits.

From losing his first business at 21 to building a $50M roofing company, Chad has seen it all: the highs of rapid growth, the lows of bankruptcy, and the wisd...

In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures.

From navigating the toughest leadership challenges, to why “right people, right seats...

In this episode of the Built On Purpose podcast, Max and Ryan Berry discuss the evolving landscape of recruiting, the importance of building strong relationships, and the role of technology in enhancing personal interactions. 

Ryan shares his journey into the recruiting industry, highlighting key inflection points and lessons learned along the way. 

The conversation delves into the core values that drive Prevail, the significance o...

Are you an executive feeling stuck in your job search, rewriting your resume endlessly, or applying for roles that don't quite fit? You're not alone! 

In this episode of the Built On Purpose podcast, Max Hansen interviews Lisa Rangel, founder of Chameleon Resumes and a top career strategist. Discover the biggest misconceptions executives have about presenting themselves and learn how to land roles without sacrificing your authent...

Are you an entrepreneur stuck in the chaos of growth, struggling to scale your company without losing your mind, your team, or your soul? 

Join Max Hansen as he sits down with Kelly Knight, President and Integrator of EOS Worldwide, to explore the secrets to leading with clarity, building with traction, and letting go of what's holding you back. Learn how to implement the Entrepreneurial Operating System (EOS) effectively and trans...

Unlock Exponential Growth with a World-Class COO | Cameron Herold (CEO Whisperer) on Building a Thriving Culture

Is your business growth plateauing? Are you wearing too many hats and struggling to scale? 

This episode of the Build On Purpose podcast is your roadmap to building a leadership team that transforms your vision into reality. Max interviews Cameron Herold , the "CEO Whisperer" and founder of the COO Alliance, who shares i...

Unlocking Exponential Impact: Building a Business That Thrives Without You!

Are you an entrepreneur building a cage instead of a company? Rich Schefren, the godfather of online business strategy, joins Max Hanson on the Built On Purpose podcast to reveal how to escape the trap and build a business that scales. Discover the secrets to strategic leverage, the dangers of confusing tactics with strategy, and how to create a business ...

Is your hiring process stuck in the past? ⏳ Max Hansen dives into the death of job boards like CareerBuilder and Monster, and what this means for the future of executive hiring. Learn how to shift from outdated, high-volume strategies to high-trust, strategic approaches that attract top talent and ensure a better fit for your organization. Plus, discover the dangers of over-relying on assessments and AI in hiring, and how to use th...

Unleash Your Inner Gumball: The Visionary Behind Gumball 3000!

Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand.

Maximillion shares t...

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com.

Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right p...

🚀 What if the success you're chasing is being blocked by the version of you that feels safest?

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Michael Bernoff, founder of the Human Communications Institute and author of Average Sucks. Michael shares how identity traps even high-functioning people, why willpower is overrated, and how your language patterns determine your outcomes.

💡 What You’ll Learn: ...

🚀 What if the fear you’ve been avoiding is the doorway to the clarity your team needs most?

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Joel Weldon, Hall of Fame speaker and creator of the Ultimate Speaking System. Joel has coached over 10,000 speakers and delivered more than 3,000 talks. He explains why great speakers aren’t born, they’re built and why performance doesn’t matter nearly as much as ...

🚀 AI isn’t just a buzzword. It’s changing how companies hire.

In this episode of the Built On Purpose Podcast, Max Hansen shares how artificial intelligence is transforming the hiring game and why getting your fundamentals right still matters most. From resume screening to candidate scoring, AI has already changed the playing field. But without the right framework, it’s easy to fall behind or misuse the tools entirely.

Max outline...

🚀 How to build a business that doesn’t depend on you.

In this episode of the Built On Purpose Podcast, Max Hansen talks with Chris Ronzio, founder and CEO of Trainual, the world’s leading playbook platform for growing businesses.

Chris breaks down how he scaled from a one-man consulting gig into a global SaaS company, what founders get wrong about SOPs, and why delegation is the secret to freedom.

💡 What You’ll Learn: ✅ Why most...

🚀 From JetBlue to Southwest, culture architect Ann Rhoades has helped shape some of the most admired brands in the world.

In this episode of the Built On Purpose Podcast, Ann shares how to define values, link them to behaviors, and make culture a measurable performance driver.

💡 What You’ll Learn: ✅ Why defining values is only step one ✅ How behaviors connect values to action ✅ Why culture is not soft — it's measurable ✅ How ...

🚀 What happens when a leader loses their purpose?

In this solo episode of the Built On Purpose Podcast, Max Hansen shares how he lost his own sense of purpose, how that led to founding Y Scouts, and why meaningful work and values-driven leadership are more critical now than ever before.

💡 What You’ll Learn: ✅ Why the promise of tech and social media has failed to connect us ✅ How to structure job roles and hiring around purpose...

🚀 From collapse to clarity.

In this episode of the Built On Purpose Podcast, Michael Erath shares how losing everything during the Great Recession led him to redefine what it means to lead and build elite organizations from the inside out.

💡 What You’ll Learn: ✅ Why emotional intelligence is critical in leadership ✅ The five obsessions that drive elite organizations ✅ Why your people strategy is your growth strategy ✅ How to ...