The Wedding Pro CEO Podcast

Hey there, wedding pros! In this episode I dive deep into the secrets behind those quarter one business recaps you've seen floating around.

I'm all about those numbers, and let me tell you, there's so much more to them than meets the eye. Join me as we analyze leads, consultations, and bookings in a way that actually makes sense for your business.

I'm also tackling those pesky issues like ghos...

In this episode I chatted with Whitney Hodges and Daniela Justus, the brilliant minds behind Wedding Industry Ads and Summit speakers at this years Wedding Pro CEO Summit, June 3 - 6, 2024, at the Line Hotel, in Austin Texas. https://brandeegaar.com/summit

We dove into the world of Google and Meta ads and let me tell you, the insights we uncovered are game-changing. If you've ever felt intimidated by the thought of ru...

Hey Wedding Industry Pros! Are you feeling overwhelmed by the emotional toll of employee resignations? Trust me, I've been there. But here's the thing: it's not the end of the world. 

Join me on my podcast where I walk you through a five-step process to handle resignations like a pro, whether they're friendly or not. Let's ditch the overwhelm and build a profitable business we love together!

I had the pleasure of sitting down with Jen Trotter, a bridal beauty expert and conflict resolver, to explore the complexities of dealing with drama, conflict, and chaos in the wedding industry, emphasizing the significance of effective conflict management.

Jen and I share practical tips and insights on enhancing communication skills, managing team dynamics, and ensuring client satisfaction.

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Today we dive deep into the importance of profitability for our wedding businesses. Without profit, our businesses lack purpose.

It's a heart-to-heart conversation aimed at helping you navigate the challenges of balancing creative fulfillment with the financial health of your business.

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EPISODE SHOW NOTES BLOG: https://brandeegaar.com/233     

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In this episode i'm diving into the BIG question: to list or not to list your pricing on your website.

I've shifted from being on the fence to a firm believer in showcasing your rates. It's all about transparency and connecting with your ideal clients right from the start.

This podcast is bursting with practical tips to help you strategically position your pricing, overcoming the fear of being und...

In today's episode, I focus on the importance of embracing the pricing question from potential clients. I emphasize the significance of understanding it as a buying question, providing insight from my Accelerator program coaching calls and a personal anecdote about designer shopping in New York. I encourage wedding professionals to view the pricing question positively and engage in dialogue with potential clients to determine ...

Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar. That's exactly what Felicia did, skyrocketing her sales from $400 to an astonishing $14,000 in just one month with the right strategies.

This isn't about working harder; it's about working smarter. Whether you're new to the business or looking to scale, it&ap...

I'm beyond excited to dive deep into an episode that's packed with marketing gold just for you. Today, I'm pulling back the curtain on my very own playbook to share 15 game-changing marketing strategies that are guaranteed to boost your revenue this year.

All the resource links mentioned in this episode will be found on the Show Notes Blog, linked just below.

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I would like to introduce you to my Business Coach for 2024, Kenda Laney. We talk about the 4 buyer types and how understanding these can boost marketing and sales outcomes.

The 4 buyer types are: Driver, Analytical, Expressive, and Amiable. Each has unique characteristics and behaviors that influence their buying decisions.

We tied these buyer types to real-world examples in the wedding industry, explaining how ...

This episode dives into the importance of using Instagram strategically as a wedding professional to fill your lead funnel. Rather than viewing Instagram as a gallery for pretty photos that requires random posting, it should be utilized as a powerful sales tool to constructively engage with potential clients who are researching vendors.

My discussion covers multiple strategies including reframing your mindset, optimizing ...

Today's episode is a little bit different because I am replaying the live workshop that I recently hosted. (February 1, 2024)

We had 1200 wedding pros register for this workshop, We had so much fun on this webinar, where I share with you the concept of the "engagement boom" expected in 2024 and how we as wedding professionals can truly take advantage of it to elevate our businesses.

I would love for...

Sydney Garvey's story is a testament to the power of implementing the course work inside of the Wedding Pro CEO Accelerator.

She transitioned from flower farming to opening a brick-and-mortar florist shop while expanding her wedding services.

The key moment that activated the growth was her realization that the business side of the wedding industry needed more attention than the creative aspects.

W...

What can the Wedding Pro CEO Accelerator do for my Photo and Video Business? In this episode, I had the wonderful opportunity to chat with Cayla Cummings, a phenomenal luxury wedding photographer and videographer from Texas.

We dived deep into Cayla's journey of creating a thriving multiple six-figure wedding business and her scaling success. She opened up about the significant benefits she's experienced since jo...

In this podcast episode, my guest, Canadian wedding planner, Madeline Hockley shares her journey from an overwhelmed wedding entrepreneur to a thriving wedding pro CEO.

Despite her initial skepticism, Madeline testifies to the significant positive impact that the program has had on her business, expressing the major shift in mindset that was required, along with her growth and success in numbers since joining the program.<...

I'm super excited to bring you this podcast episode, which is a special sneak peek into a live mastermind call from my Wedding Pro CEO Accelerator. We're tackling a big issue that's all too familiar in our industry: the dreaded client ghosting. In this episode, I take you right into the heart of our vibrant, real-time discussion, where we dissect this challenge and emerge with practical, effective solutions that work...

In this reflective, in and outs episode, I take listeners behind the scenes of my 2023 business year, discussing the highs and lows and lessons learned.

From the success of the Wedding Pro CEO Accelerator program to failing to meet our expected revenue targets, it was a year of both growth and challenges.

Notably, the key lesson learned was to understand why goals weren't met and to formulate a strategy to ...

Brandee Gaar explores the transformative power of strategic planning and goal setting. She introduces the "Big Ass Calendar," a tool for visualizing and organizing the entire year, emphasizing the importance of seeing big-picture plans.

Brandee stresses the need for SMART goals (Specific, Measurable, Attainable, Realistic, Timely) in three key areas: personal, business, and revenue.

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In this episode of the Wedding Pro CEO podcast, host Brandee Gaar welcomes health consultant Tanessa Shears for a lively discussion on entrepreneurial health. Brandee and Tanessa focus on simple everyday solutions such as sufficient sleep habits and morning coffee intake and the role it plays in our overall output. Tanessa, will open your eyes, as she underscores the significance of quality sleep and explains the science behind our...