Pattern of Purpose

Business growth can, at times, feel like you’re on a roller coaster — anticipating the unknown is scary and invigorating. Before you know it you’ve become addicted to the act of climbing and bottoming out — so addicted, in fact, that you feel you have to steer the cart at all times.

Aside from not being a very effective way to run a business, this makes stepping...

Earlecia Richelle never had a roadmap for her career. While fashion has always been her north star, it’s been integrated in her work in unexpected ways, taking her across the globe as a stylist, mixologist, and national brand ambassador.

On today’s episode Earlecia shares what top brands are doing well that corporate and personal brands skip over—connecting your...

All business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story. 

So what happens when that desire looks different from the outside than what you’re doing right now? How do you convey all sides of who you are and what you do when these parts ar...

Those numbers on your balance sheet - they have no meaning. We’ve been conditioned to believe that growing our revenue is the goal. But what today’s guest, Josh Greenbaum, wants you to think about is why you’re growing in the first place.

Josh has been an Advisory CFO for over a decade and what he’ll willingly tell you is that his work isn’t always easy to grasp...

I recently took a trip to Palm Springs for a photoshoot. This photoshoot was the big one—the one that would take down all photoshoots. So you can imagine my confusion, angst, and sadness when the results didn’t come back as imagined.

This episode is all about what it looks like to be in the middle of change. While everyone loves to say that change is messy, we...

We cheer for our healthcare heros. But do we actually understand what they’re going through?

Today’s guest, Dr. Hisla Bates, does. An Ivy-league trained, board certified psychiatrist, who also happened to have a career as a fashion designer, Dr. Bates coaches women physicians who are experiencing burnout.

Even if you’re...

If you’re in business you’re in sales. And every salesperson has to expect negotiation. 

When you’re in charge of making decisions you also have the freedom to name your price, availability, and timeline. This is great because as you evolve you can shift your prices, start a waiting list, and let a prospect know when you’re not a good fit. 

We all know that social media isn’t everything—it’s a snapshot. Swap that out for newsletters, podcasts, or however you stay connected. We see flashes of success and think, “They’re killing it.”

Some of us are saddled with home responsibilities we’ve never had before — kids being at home 24/7, dishes and cleaning, schooli...

How do you decide which pieces of your story to share and where to share them? How do you know when you’re even ready to do so?

Today’s guest, Shawnta Jackson, is a master at using storytelling to leave a lasting impression. No matter the arena, this successful leader, social entrepreneur, author, podcaster, and single mother commits to showing up as the highest...

We all struggle writing about ourselves. It can feel self-important, pretentious, even put on.

Then there are the questions of how to blend what you did before with what you’re doing now and how to sound professional without sounding boring. 

Yet bios are important. They capture attention. They build connection. And they help you become more visible.

Oh, the allure of rags-to-riches transformations! We see this genre of messaging everywhere. Perhaps we’ve even surrendered our own histories to the template, running modest career moves and hard work through the wringer until we’ve disappeared from the subsequent tale. Ouch.

I’m here to tell you that the point of your story isn’t just to shock someone. It’s to connect, and to humanize, a...

That entrepreneurial origin story of yours could use a refresh. While there’s nothing inherently wrong with the standard lemonade stand tale, much like the MBA story, it’s merely acceptable rather than meaningful. Whether you call it your origin or founder’s story, the true soul that keeps your audience listening lies in the turning points.

But how do you reintroduce yourself after relyin...

You’re ready to speak more but you aren't sure what to talk about. You aren't even convinced your story is compelling enough to share.

Today's guest, Alexia Vernon, would challenge you on that point. She believes that we are equipped with the tools we need to make an impact from the stage right now.  As a sought-after executive coach, trainer, keynote speaker, and author, Alexia’s ease in...

It takes more than raising your prices to attract premium-paying clientele. Your brand approach has to instill confidence that you can serve them in the way they need and expect.

This is where the small businesses and agencies of the world become differentiated.

In this episode I’m sharing 7 things that premium clientel...

Scaling and growing aren’t the same thing. All businesses should experience healthy growth. Not every business is destined to scale.

The same goes for teaching. Not every business owner is a great instructor. Some of us thrive when solving problems in real time with others—let’s be honest: we’re the ones who step in when someone doesn’t get it quickly enough.<...

Early in our lives we learn to strive for good grades. We begin to understand the connection between being smart and succeeding. So it’s quite a jolt when we realize that in entrepreneurship simply being smart isn’t enough.

There will always be people who aren’t as smart as you who own a much more profitable business.

T...

“What should I post today?” is a good question but it’s the wrong question. It’s the question that makes marketing feel too self-serving and endlessly complicated.

Today’s guest is client turned good friend, Allie Morris Nute of Verb House Creative. Listen as she talks about the role of empathy in marketing. The fire in her veins she speaks of is something we should all feel when we’re talking about our businesses.

This conversatio...

Words, just like fashion, can be trendy. Just audit five sites of the people you follow on Instagram. My guess is you’ll very quickly notice themes in the words they use to describe what they sell.

If you want to stand out—because everybody wants to stand out (I’m aware of the irony in using this trendy phrase)—you have to use language that captures that diffe...

When you’re in the midst of a professional shift it can feel impossible to make sense of your message, let alone consistently produce content to share with others. So how do you show up authentically and intentionally when your identity feels like a moving target? 

Contrary to what you may have heard, you don’t have to share every piece of this transition. And...