The Firebelly Social Show

Eric Martindale is the Founder and CEO of Elite Commerce Group, a full-service agency specializing in Amazon and retail media. Under his leadership, the company has driven over half a billion dollars in retail sales for clients, maintaining a strong focus on testing and innovation to stay at the forefront of digital marketing. A former Marine officer and adventure athlete turned e-commerce authority, Eric is also a passionate techn...

John Roulac is the Founder and CEO of Coco Clean, a company that makes plastic-free, enzyme-based laundry detergent using coconut and mineral ingredients to tackle tough stains while reducing environmental waste. Previously, he founded Nutiva, an organic superfoods brand with over $1 billion in retail sales, recognized as one of Inc.’s fastest-growing companies for seven straight years. A serial entrepreneur, investor, philanthropi...

Anna Ison is the Founder and Principal Creative at Auros Design, a studio specializing in strategic packaging and brand design for CPG brands. Her firm helps brands grow through memorable visual identities, packaging, and portfolio architecture that stand out on the shelf and align with brand strategy. With over 20 years of experience at top-tier NYC agencies, Anna brings big-brand sophistication into a nimble, hands-on studio mode...

Jordan Buckner is the Founder of Foodbevy, an online community that helps food and beverage entrepreneurs grow from startup to scale through education, networking, and curated resources. As a serial entrepreneur and startup advisor, he is passionate about elevating minority-owned and women-led brands in the CPG space. He launched Foodbevy in April 2020 to reduce gaps in access to suppliers, investors, retail buyers, and tools for e...

Mike Levinson, RD, is the Founder of FS Octopus, a Colorado-based consultancy helping emerging CPG brands break into foodservice and alternative channels through strategic distribution, marketing, and channel positioning. With over 25 years of experience across foodservice and retail — from startups like CAULIPOWER to large-scale operations like Performance Food Group and Palermo’s Pizza — he brings deep industry insight. A registe...

Belle Sharon, PhD, MBA, is the Co‑founder and President of Belle’s Gourmet Popcorn, a Dallas-based, small-batch popcorn brand celebrated for its clean ingredients and bold, flavor-driven approach. With a background in food science, microbiology, food safety, and regulatory compliance, she leads ingredient sourcing and recipe development, ensuring all products meet FDA standards. Under her leadership, Belle’s has earned national acc...

Gregory Willis is the Founder and President of Senspire, the company behind Flavor Studio — a cloud-based platform helping food and beverage companies accelerate innovation through tools for recipe development, nutritional analysis, sensory testing, and project management. He is a creative entrepreneur and flavor scientist who has built a career at the intersection of food, technology, and design. Earlier in his career, Gregory ser...

Jay Baer is the Co-founder of Slingshot, a network of craft tequila brands dedicated to authenticity, quality, and culture. He is a renowned business growth and customer experience strategist, celebrated for his dynamic keynote speeches and best-selling marketing books. A seventh-generation entrepreneur, Jay has built five multimillion-dollar companies and advised over 700 brands, including Caterpillar, Nike, 3M, Oracle, and adidas...

Brooks Addington is the CEO of TÖST Beverages, a company renowned for its sophisticated, non-alcoholic sparkling beverages. With over two decades of experience in consumer goods and finance, he has successfully expanded TÖST's distribution to over 10,000 accounts across all 50 US states and eight countries. Under his leadership, TÖST has partnered with major national retailers such as Whole Foods Market, Sprouts, HEB, and Walmart. ...

Paul Fricke is the Co-founder of Nomad Snacks, a company renowned for its globally inspired popcorn flavors that blend culinary creativity with adventurous spirit. Under his leadership, Nomad Snacks has garnered multiple accolades, including the Most Innovative New Product Award at the Sweets & Snacks Expo in Indianapolis. In addition to his work in the food industry, Paul is the Founder and Managing Partner of Fricke & Barnes Law,...

Elvin Willgrass is the Sales Director of Freedom Confectionery, a UK-based company renowned for its inclusive, plant-based, and allergen-free confectionery products. Under his leadership, the company has launched several innovative treats, including the world’s first chocolate-coated vegan gummy bar in collaboration with Pusheen. Prior to joining Freedom Confectionery, Elvin served as Managing Director at Makara Beer Company and Ge...

Dror Sharon is the Co-founder and CEO of Belle’s Gourmet Popcorn, a Dallas-based company known for its handcrafted, small-batch popcorn made with high-quality ingredients. Originally from Israel, he brings a rich culinary background to the brand, having progressed from cook to kitchen manager in the hospitality industry. Dror's passion for flavor innovation has led Belle’s to create unique popcorn varieties, such as matcha latte an...

Massiel Villanueva is the Founder and CEO of YÜJ Granola, a health-focused snack company based in Orlando, Florida. The brand offers vegan, gluten-free, soy-free, and low-glycemic granola products, including bars, bites, and cereals. Combining her culinary background and yoga practice, Massiel built YÜJ Granola to promote unity, mindfulness, and nourishment through food. Beyond providing healthy snacks, YÜJ Granola is committed to ...

Aidan Mehigan is the Founder and CEO of Natterjack Irish Whiskey, a company dedicated to crafting unique Irish whiskey by blending traditional Irish and American aging techniques. In less than five years, he transformed Natterjack from a startup into an internationally recognized brand, now available in 16 US states and 13 global markets. The brand's excellence was acknowledged when it was named Best Irish Whiskey 2024 in The Whisk...

Grant Hemingway is the CEO and Co-founder of Libby Non-Alcoholic Wines, a brand redefining modern moderation with its sparkling non-alcoholic wines, gaining remarkable traction in the inclusive beverage market. He is a seasoned winemaker and entrepreneur with over 18 years of experience spanning vineyard management, winemaking, and executive leadership in the wine and beverage industry. 

A graduate of UC Davis in Viticulture and En...

Jason Woodward is the Owner of Clear Alaskan Glacial, a premium bottled water brand sourced from Alaska’s Eklutna Glacier. Under his leadership, the company emphasizes sustainability, offering naturally alkaline water with a high pH and minimal processing. Jason is also a retired U.S. Navy Commander, Admiral of the Alaska Naval Militia, and a serial entrepreneur, having co-founded the successful Sudsy Salmon Car Wash chain before m...

Matt Oscamou is the Chief Operating Officer at Three Trees, a company known for its organic, plant-based nut milk crafted from simple, clean ingredients. Before joining Three Trees, he co-founded Weller, a leading CBD beverage brand, and previously founded Frontier Snacks, scaling it to over 2,500 retail locations nationwide. With a background in chemistry and a passion for food innovation, Matt brings deep operational expertise an...

Angela Marturano is the Founder and President of Orchid Holistic Search, a boutique executive search firm specializing in the natural products industry. With a sales and business marketing background from Western Michigan University, she transitioned from automotive recruiting to mission-driven talent acquisition, focusing on aligning values-based companies with culturally attuned leaders. Angela also serves as Vice President of Gr...

Olivier Wegloop is a Dutch entrepreneur, creative strategist, and Co-founder of Kipster, a pioneering farm known for producing the world’s first carbon-neutral eggs. Before entering sustainable agriculture, he built a successful career in advertising, working with major brands like Unilever, Coca-Cola, and Heineken. Driven by a desire to align his professional work with his personal values, Olivier shifted his focus to creating eth...