Marketing Your Attraction
The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.
Episodes
The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes.
Key Takeaways:
Include safety in your messaging but focus on fun.
Be aware of the rules and regulations in your area.
Talk to this year’s ...
America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.
Scott has a new book out:
Follow the Story: The Foundation of Every Great Attraction
Follow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for cleve...
Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing.
Step 2: What that we’re doing now needs to change?
You’ll go through each of the below considerations before deciding on tactics.
Tactics/Considerations:
Direct or Mass?
Mass marketing is for high...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
In short, instead of pitching your products or services, you are delivering information that makes y...
A quick overview of the different ones that we have experienced:
The Twilight Zone Pop-Up at The Grove
Smallfoot
IT Experience
Ready Player One
Guinness Brewery Tour
Knott’s Scary Farm example of “#ScarySelfie” with C-K...
The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace.
See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s.
Follow news from the Haunted Attraction Network for more Halloween updates.
Six Flags Great America located just outside of Chicago is hoping to increase job applicants by offering a free ticket...
Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday
Theme Park Announcements:
Canada’s Wonderland
Six Flags Magic Mountain
Carowinds
Scary Farm
Skullcandy creates live concert series as part of content marketing push
“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a com...
This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping
Six Flags launches loyalty program:
https://www.marketwatch.com/press-release/six-flags-launches-preeminent-new-loyalty-program-2018-08-15
Main Topic:
Groupon/GoldStar Discounting
Often necessary on slo...
NEWS/Quick-Takes:
Physical products are more valuable than digital products - https://www.adweek.com/brand-marketing/how-can-marketers-deal-with-an-oversaturated-digital-space-turn-back-to-physical-products/
Expansion of Dollywood:
“The "new land," a $37 million investment, was the theme park's largest capital in...
Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/
The Science of Storytelling -
https://marketingland.com/the-science-of-storytelling-245561
The Expanding Market:
“DXB Entertainments saw the number of visitors to Dubai Parks and Resorts rise 48% during the second quarter and 46% during the first half of 2018. International guests accounted for 38% of visitors during t...
Alien: Descent vs. The Void
Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions connection with guests at conventions. Track the hashtag online to see some of the examples. Six Flags brought a scare zone, scare actors, and hosted a main stage announcement panel.
Main Topic:
Y...
Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html
Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727
TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/
Nine Ways To Build Brand Relationships With Teens On Social Media: https://www....
NEWS/Quick-Takes:
Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/
Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/
Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645
Explanation of str...
Blooloop’s Top 50 Theme Park Influencer List
An interesting read to see the diversity of the industry.
https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50
How Cedar Fair Scaled An Immersive Mobile Experience
Jim Denny VP of eCommerce: https://www.bloomreach.com/en/blog/2018/06/how-cedar-fair-scaled-an-immersive-mobile-experience.html
Main Topic:
Ask More: A Simple Guide to Asking More Effective Guest Survey Questions
R...
Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.
NEWS/Quick-Takes:
California Data Privacy Law Passes
“The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. Th...
NEWS/Quick-Takes:
Instagram TV is pulling us ever closer to a future full of tall videos
https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos
“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’r...
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