Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success. What You'll Gain: - Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success. - Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish - Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs. My Approach: As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective. Why Listen? - Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant. - Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management. - Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities. By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Episodes
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If your Yoga Studio marketing always feels last-minute, you are not alone.
In this solo Marketing Month episode, Michael Jay breaks down why so many Yoga Studio owners feel like they are constantly scrambling to promote programs, manage the schedule, answer emails, lead the team, and keep the business moving.
The issue usually is not a lack of ideas. Most studio owners have plenty of good ideas. ...
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Marketing Month continues on the Yoga Biz Champ podcast, and this week I’m joined by Jennifer Kolbuc from Mountaintop Consulting and MarketingClub.ca.
Jennifer helps business owners create smarter, more strategic marketing without making it feel overwhelming. In this episode, we talk about what Yoga Studio owners need to be thinking about right now when it comes to social media, email ...
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Marketing Month is here on the Yoga Biz Champ podcast, and I’m kicking it off with my client Samantha from Yoga Strong.
Samantha is one of those Yoga Studio owners who really studies marketing, tests what works, and shows up in a way that feels real, confident, and connected to her community.
In this episode, we talk about what is working for her right now, how she thinks abou...
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Things have changed for the Yoga Studio owner.
After spending time at HFA, sitting in sessions, listening to operators, consultants, and studio owners from all over… one thing became very clear:
What used to work… doesn’t work the same way anymore.
In this episode, I break down what’s actually happening in the industry right now—and how it directly impacts your Yoga S...
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Many community yoga studio owners reach a point where they feel like they are doing everything.
Teaching classes.
Answering emails.
Posting on social media.
Processing refunds.
Updating schedules.
Managing teachers.
Running a community yoga studio requires wearing a lot of hats, especially in the early stages. But as the studio grows, the owner’s role needs...
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What is a community Yoga Studio actually worth in 2026?
In this episode, I sit down again with Mitch to break down what’s really happening in the buying and selling market right now — no fluff, no myths.
We talk valuation, clean accounting, leadership structure, the impact of ClassPass, and why community-driven studios continue to hold strong resale value when they’re built pr...
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“Retention doesn’t begin at six months. Retention begins in the first three weeks of a student’s journey, and it’s built quietly, class by class, in the first 90 days.”
It begins the moment a new student walks into your community Yoga Studio for the first time.
In this episode, Michael Jay breaks down what’s really happening during the first 90 days of a student’s journey—and ...
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"In 2026, Google is not a library. Google is a Concierge. And a Concierge doesn't send people to a ghost town."
If you’ve been feeling overwhelmed by the endless "to-do" list of Instagram algorithms, SEO keywords, and content funnels—stop. The game is about to change entirely.
In this deep-dive "thinking" episode, we explore the massive shift...
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In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community.
Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built arou...
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“You don’t need to do more to grow your Community Yoga Studio. You need to do the right things with more clarity.”
In this year end episode Michael covers:
- The 5 things he’d focus on as a Community Yoga Studio owner: Team leadership and stepping fully into the owner role / Aligning your class schedule with real audience data / Getting out from behind Canva posts and showing up with raw, human...
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“You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & Wellness
I sit down with Aly from Summit Sol Yoga & Wellness in Dillon, Colorado — a studio owner who brings a rare blend of executive leadership, yoga philosophy, and grounded business strategy into everything she does...
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“If you get irritated with every little scratch, how are you going to cross the jungle?” – Vani
In this episode I’m sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story, Vani Shukla, owner of Yoga Spirit Studios in Adelaide, Australia.
I’ve worked with Vani for over three and a half years, and I’ve watched her...
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“We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam Megraw
In this episode, I’m joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Yoga Studio in Kansas City built on thoughtful sequencing, strong partnerships, and a real commitment to community. Sam shares how she went from teachin...
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“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”
In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the new year — using real booking system data, not guesswork.
You’ll learn:
• Why your attendance and sales tell two completely different stor...
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“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchamp
In this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less cha...
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"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."
In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every ti...
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"If you’re planning a Mother’s Day promo the week before, it’s already too late. Studios need to be at least 8 weeks ahead."
In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you.
We dig into how studio owners can finally stop winging their promotions and start using str...
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What makes a yoga studio thrive? It’s not the logo, the schedule, or even the space — it’s the teachers and the point of view that your studio holds.
In this special “podcast buddy” episode, I sit down with Francesca Cervero, host of The Mentor Sessions Podcast and long-time private yoga teacher and mentor. Francesca has been teaching yoga full-time for over 20 years, runs a teacher tr...
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Have you ever thought about opening a yoga studio — or wondered how to take your current studio to the next level? In this special episode, the tables are turned! Instead of hosting, I’m the one being interviewed. My friend Shannon Crow, host of The Connected Yoga Teacher Podcast, puts me in the hot seat and asks all the questions I usually get from yoga teachers and studio owners.
We ...
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If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big.
Michael Jay sits down with Vancouver-based teacher and marketing pro Hadis Kiani, who shares her decade-long journey as a class-building yoga teacher — and how her background in marketing shaped her suc...
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