The Smart Passive Income Online Business and Blogging Podcast

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it a...

#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was especially hard on the growing popularity of TikTok. But that all changed when I finally understood what it takes to attract superfans, one sixty-second video at a time. Now, my short-form series, Should I Open It, or Should I...

#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That’s what I’m diving into for this special milestone episode! 900 sessions in, the Superfans concept is still the number one idea behind my biggest wins. It’s helped me write a bestselling book, build communities around my work, and create brands that stand out and thrive. In the age of AI, this principle i...

#899 Here's the thing. No amount of learning about strategy will help your business take off until you drop your limiting beliefs. And there's nothing woo-woo about getting your mindset primed for success, either. It's all in the science of how our brains work! Setting and achieving goals is about thinking differently. That's why I'm very happy to have Dr. Shannon Irvine back on the show to share insights from her book, 67...

#898 Having the right tools for the job will transform your productivity. After trying out hundreds of them, I've finally unlocked the next-level tech stack that changed the game for me. Tune in for this episode to hear how I use everything from AI to basic calendar apps to elevate my workflow. Don't miss this session because, while most services promise the world and fall short, you only need a few high-quality tools to s...

We all know it’s smart to save and invest for retirement, right? But what happens if you reach 65, having sacrificed your health and relationships to hit an arbitrary number in your account? Here's the thing. The traditional idea of retirement might not work for you. In fact, the system might be broken and was never designed to truly reward you for your contribution in the first place. That's why we're challenging the norm...

#896 If I were starting over today, how would I build an audience and business from scratch? Someone asked me this question at my Card Party event in Seattle, and it really got me thinking. If you're undecided about your first steps, join me for this episode to hear my answer and unlock a possible roadmap to success! So, what is the top opportunity for beginner creators right now? First, the biggest lesson is to pick a sin...

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to...

#894 Do you own your business, or does your business own you? As entrepreneurs, we're no strangers to long hours building our brands and serving others. But what if you could stop trading your time for money and start building true freedom instead? In this episode, I’m excited to dive into the ins and outs of becoming a lifestyle investor. My guest, Justin Donald, will define this term for us and share the top ways he's bu...

#893 I used to doubt the value of short-form content for serious brand building, but I was way off. Diving in and giving it a real chance has completely changed my mind! In this episode, I'll share an awesome update on Short Pocket Monster. This is the experimental Shorts channel I started in the Pokémon space to see if this format was worth it for entrepreneurs. Millions of subscribers and hundreds of thousands of dollars...

#892 Our virtual fatigue has brought live events back in a big way. Whether it's a dozen people in a coffee shop or thousands in a convention center, you too can bring your followers together and foster real connections! In this episode, I break down everything I’ve learned from hosting events of all sizes. From mastermind meetups to Card Party, my massive Pokémon event, I share the numbers behind what worked and what didn...

#891 I went from a terrified first-time speaker in 2011 to standing on over 350 stages. I've also earned more than half a million dollars in speaking fees and had priceless networking opportunities at these events. With live talks being more lucrative than ever in 2025, how do you build a career around your presentations? In today’s episode, I share what’s working right now if you want to get paid to speak. I'll cover land...

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what’s actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint ...

#889 In business and in life, we need connection to thrive. So what is the number one superpower for building deep relationships? The answer is communication! That said, it's not enough to become a great on-stage speaker. While leveling up your skills around prepared talks is great, what happens when something like a networking dinner requires you to be spontaneous? That’s where the true growth opportunities live. I'm divi...

#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions with the tools and resources to solve their problems. This is the key to affiliate marketing! But how much can you make recommending products? Here's something that blows my mind. Since starting my business journey in 2008, near...

#887 Hustle culture was wrong. Entrepreneurship is not about growth at all costs, and it's not about sacrificing your health for the sake of success. In fact, you'll never build a sustainable business if you're always running on fumes! In this episode, my good friend Chris Ducker returns to the show to share a powerful reminder on the dangers of burnout. Depression, anxiety, chronic fatigue, and adrenal failure, Chris has ...

#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just earned them a new house in Malibu? Listen in on this session because a quiet email revolution is happening under the radar. Let's pull back the curtain on what’s working in 2025! First, forget the tactics from five years ago....

#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can help us master these online platforms? While we might be tempted to chase the latest trends and copy what everyone else is doing, that's not the key to success. In fact, it might be holding us back. Listen in on today's episode b...

#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apart—your story will! In this episode, I’m joined by New York Times bestselling author and personal branding expert, Rory Vaden. He and I explain why your voice, experiences, and struggles are more important than ever in 2025. So...