Easy Email Marketing with Yael Keon

Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you.

This is the fourth and final episode in The Engagement Fix series, and we're wrapping up with the one everyone really wants to know about: how to increase sales conversions from your emails.

You'll learn:

• Why not asking f...

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails.

This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and...

Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.

This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.

You'll learn:

• The six factors that impact your open rates that most people never think about
• Why sending more frequently can actual...

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen?

This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's n...

You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?

This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hour...

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else?

Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff.

But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human.

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time.

This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today ...

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?

This is the first in a series where I am pulling back the curtain on exactly how I have been usi...

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time.

This doesn't mean email marketing is going the way of social media. But it does means engagement matters mor...

With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead?

I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience.

You'll learn:

• Why he...

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl).

Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore.

In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing &ld...

If you’re anything like most business owners, you fall into one of two camps when it comes to planning.

You either love this time of year. Colour-coded calendars, big ideas, all the optimism.

Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway.

Both approaches sabotage your email marketing.

In this episode, we’re talking about the middle ground. The kind of planning ...

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage.

You’ll learn:

• How to use a second form after signup to collect powerful segmenting data without scaring people off
• A simple ...

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules.

This episode is your permission slip to stop waiting for motivation and start making email marketing feel...

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person.

The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter.

In...

Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective.

You’ll learn:

• T...

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in.

How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three?

In this episode, I'm sharing s...

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.

Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide the...

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift!

In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything.

You'll learn:

• Why magnetic marketing ...