Is This Seat Open?

Two CEOs step into a wrestling ring to arm wrestle. No this isn’t a joke, it’s a 1992 matchup to determine the rightful owner of a multi-million dollar marketing slogan. On this episode, listen to Matt Buckley, Southwest Airlines Retired Vice President Cargo and Charters, tell the story of what happened when Southwest left the lawyers behind and settled a legal dispute in the ring.

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Herb Kelleher was known for many things: his larger than life personality, infectious laugh, dressing up in costume, and growing Southwest Airlines from a three plane upstart to the world’s largest low-cost carrier. In this episode, listen to the story of the legendary co-founder of Southwest from the perspective of his daughter, Ruth Kelleher-Agather.

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When a price war with a competitor caused big trouble for Southwest Airlines, the company made a marketing gamble that would determine the future of the airline. In this episode, Southwest Senior Vice President and Chief Marketing Officer Ryan Green tells us the story of how Southwest was saved by a fifth of liquor. 

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For most of Southwest Airlines’ history, the company was limited in where it could fly and faced a number of uphill legal and regulatory battles. In this episode, Ron Ricks, the Vice Chairman of the Board and retired Executive Vice President and Chief Legal and Regulatory Officer of Southwest, tells us the story of the decades long battle over the Wright Amendment.

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Let’s get this Boeing going! Southwest Airlines is known to add some levity to the air travel experience through fun announcements, gate games, and playful personalities behind the gate and onboard announcements. In this episode, we’ll hear from long-time Southwest Operations Agent Gregg Lynn, otherwise known as Gregg The Guy at the Gate, on how he helps make flying fun for customers.

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Southwest Airlines’ uniforms have always been a cut above. From the early days of hot pants and white lace-up boots in the 70’s to the khaki wave of the 90’s and beyond, customers can spot a Southwest employee from across the airport at the drop of a hat. In this episode, we’ll hear from Flight Attendant Kelli Bartlett who has worn four decades’ worth of iconic Southwest styles, and how in 2014 the airline employees rolled up their...

The often imitated, never duplicated culture of Southwest Airlines has inspired 50 years of loyalty from employees and customers alike, but what exactly is it? Don’t worry, you don’t have to figure it out, that’s Whitney Eichinger’s job. She is Southwest’s Managing Director of Culture and Engagement, and she and the Southwest Culture Ambassadors are on a mission to preserve and enrich the spirit of Southwest.

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This might sound crazy, or like a pet lover’s dream, but how would you like to fly next to 70 cats and dogs? In 2018, Southwest Airlines sent a plane of supplies to Puerto Rico in the aftermath of Hurricane Maria, and returned with a cabin full of rescued animals. In this episode, Southwest Chief Pilot David “Fig” Newton tells us the story of the furriest doggone flight in the airline’s history.

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Most airlines took an hour or more to “turn” their planes, meaning to get them ready to fly again after landing. Southwest Airlines did it in just 10 minutes. The year was 1972, and the fledgling airline realized their only chance for survival was to turn planes faster than anyone had ever done before. At that time, retired Executive Vice President of Daily Operations Greg Wells was a baggage handler for Southwest and in this episo...

It’s not every day that a flight attendant can make more money by retiring, but such is the life of some of Southwest Airlines’ early employees thanks to the company’s ProfitSharing Plan. Bucking the trends of the airline industry, Southwest decided to share its profits with the employees who helped earn them beginning in 1973. Ron Ricks, the Vice Chairman of the Board and retired Executive Vice President and Chief Legal and Regula...

Ladies and gentlemen, we are gathered here today to witness the inflight marriage of two customers. For Southwest Airlines, being “The Love Airline” is more than a nickname, as customers from coast to coast have met, fallen in love, and even gotten married on Southwest flights. In this episode, Derek K. Hubbard, a Manager for the airline’s Public Relations Team who has played cupid for more than a few love-struck couples, shares hi...

Pop quiz: what do you do with a pile of discarded seat leather that could stretch 43 acres? Throw it in a landfill? Not if you’re Southwest. In this episode, Laura Nieto, the Director of Community Outreach at Southwest Airlines, tells us how a small idea in 2014 led to a huge repurposing project that crossed an ocean and gave “new life” to people and products.

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Alan Hugley was at work the morning of 9/11. He’s a Flight Dispatcher for Southwest Airlines, and while the country was grappling with the events of that day, The Federal Aviation Administration ordered an immediate grounding of all planes nationwide. This was an order that Alan had to execute. In this episode we hear Alan Hugley’s story of 9/11, and what the day meant for him working at Southwest.

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The news was hard to hear. Nicole Parris’ infant daughter had survived a high-risk double lung transplant, but she would need to return to a hospital in St. Louis every 6 months for the rest of her life. For Nicole and her family in Florida, this would be nearly impossible if not for Southwest Airlines Medical Transportation Grant Program. In this episode, we’ll hear how the program that was created to provide much-needed assistanc...

Bill Baracani didn’t grow up with much, but he never had to worry if there would be food on the table. Through his volunteer work, Southwest Airlines Ramp Agent Bill discovered how fortunate he really was, and was inspired to save and dedicate almost all his time off to charity work. In this episode, we’ll hear about Bill Baracani’s passion for volunteer work, and how Southwest’s Tickets for Time program provides one free round tri...

One day, Gary Kelly and his team had a billion-dollar idea. Literally. In the 90s, Gary implemented a cost-saving measure to protect against fluctuations in jet fuel prices, and it paid off. In this episode, we’ll hear from the Southwest Airlines Chairman and Chief Executive Officer himself about how he and a small team of analysts pioneered a program that would have one of the biggest financial impacts in the history of the airlin...

Lou Freeman can lay claim to a lot of firsts. He was in the first group of students to integrate his high school in Dallas. He was the first African American undergraduate to train at his air force base in Texas, He was the first Black pilot at Southwest Airlines, and he was the first Black chief pilot of any major U.S. airline. So, when Rosa Parks passed away and was to be flown to Montgomery, Alabama, for a final farewell, Lou Fr...

Window, aisle, or middle? Since Southwest Airlines first took to the skies, seating has been customer's choice. The reasons behind the open seating have as much to do with the airline’s unique culture as they do with an optimized boarding process. In this episode, Managing Director Customer Experience Tony Roach explains the policy that sets Southwest apart from the rest.

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