All It Takes Is A Goal

All It Takes Is A Goal

Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal. Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium. Jon lives outside of Nashville, TN with his wife Jenny and two daughters.

Episodes

October 19, 2026 • 14 mins

You've already won before, so why aren't you using that success? In this episode, I'm sharing a soundtrack I've been teaching for years: win the way you've won before. I'll walk you through a real moment from a podcast interview where a host had presented at Oxford twice but still felt intimidated by writing a book, and how I helped him see he'd already done something harder. You'll learn why your brain remembers failures but forge...

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 Have you ever felt like you're failing at something you used to be great at? You might be judging yourself with an old scorecard. In this episode, I'm breaking down a soundtrack that came from coaching people in my Remarkable You Community, especially a real estate agent who couldn't figure out why he was struggling until he realized he was now caring for his dad who has early onset dementia. He was judging his current perfor...

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October 5, 2026 • 11 mins

You've never met someone who accidentally got in shape, accidentally achieved financial freedom, or accidentally built an awesome marriage. In this episode, kicking off a new series based on my upcoming book, The Three Minute Mindset, I'm sharing one of my most powerful soundtracks: awesome is never accidental. Whether it's your health, your finances, your marriage, or your career, everything you care about that becomes awesome tak...

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September 28, 2026 • 14 mins

 If you ski, try not to fall near the lift. Yard sales are hard enough without an audience. But from the lift you'll also see snowboarders hunting for trouble on purpose: rails, jumps and half pipes. In terrain parks, they don't call those things obstacles. They call them features. In this episode, I'm sharing the first soundtrack from my brand new book, The Three Minute Mindset: Obstacles are features. We'll talk about diffic...

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Some tasks are dead ends. Some are dominos. In this episode, part of my four episode series on prioritization, I'm teaching you the final question to ask when your to do list feels overwhelming: does this task make other tasks possible? A domino task unlocks a chain reaction of other important work, while a dead end task just gets done and stops there. I'll walk you through a real example from my own week, comparing a low stakes lu...

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You have too much to do right now. I know because I've never met someone whose biggest problem was too much free time. In this episode, part three of our four part series on prioritization, I'm teaching you a simple question that will help you sort your overwhelming to do list: is there an outside deadline? I'll explain the difference between outside deadlines (like my daughter's 5:30 AM cross country practice) and inside deadlines...

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You have too much to do. I know because I've never met someone whose biggest problem was too much free time. In this episode, part of a four part series on prioritization, I'm teaching you the second prompt that clarifies your decision making when your to do list feels overwhelming: is there money involved? Money isn't emotional or fuzzy, it's just math, and I'll show you the specific questions to ask, like whether something will c...

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Your to do list is bursting and it feels impossible to figure out what matters most. Here's the truth: your imagination is bigger than your calendar, so it will always feel that way. In this episode, I'm kicking off a brand new four part series on prioritization, starting with a powerful tool from my book Soundtracks, a good question is a trojan horse for truth. I'll walk you through the first of four questions that will help you s...

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Most people only check one thing on their dashboard: feelings. That's like covering every other gauge in your car with a Post it note and driving by only watching the check oil light. Sure, you'd know when to change your oil, but you'd rack up speeding tickets, run out of gas, and probably rear end somebody at the grocery store. In this episode, I'm sharing the other data points you need to review besides your emotions, including t...

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 Procrastination loves vagueness. "I'll get to that eventually" means nothing gets done. In this episode, I'm sharing the exact system I use to steal back an hour from my own procrastination, starting with your phone's screen time settings and treating your apps like a restaurant menu. You'll learn why making a list of everything you're procrastinating on actually makes things worse, and why I had to become a phenomenal salesm...

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My favorite one star review calls my books too simple. Guilty as charged, and I did that on purpose. But I wasn't always this way. In this episode I tell you about The Muskrat Incident, the true story of how I chose an impossible taxidermy extra credit project over simply studying for biology class. Spoiler alert, it did not go well. We'll talk about why procrastinators love complicating projects (hint, it gives us someone else to ...

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We can't get coffee together, but we could take a walk. And on that walk, I'd tell you something that might surprise you: your mission in life is sales. Not the kind you're picturing. From the moment you wake up to the moment you fall asleep, you're selling the most important product that's ever existed, a remarkable life, to the most important person you'll ever meet, yourself. In this episode, I'm breaking down why owning your li...

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What thoughts are running through your mind on repeat? In this episode, I'm sharing five powerful soundtracks that will help you build bravery in your life. You'll discover why nobody is for everybody (vegan restaurants don't care about BBQ fans), how to beat imposter syndrome by being better today than you were yesterday, and why some beats none when perfectionism tries to stop you. I'll also reveal the four words that get me thro...

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What if the thoughts running through your head on repeat could be the difference between staying stuck and moving forward? In this episode, I'm sharing five powerful soundtracks that help me choose bravery when fear gets loud. You'll discover why "It's just a puddle" changed how I parent and handle everyday stress, how to shift from "Woe is me" to "Wow is me" (one letter that changes everything), and why being the CEO of yourself i...

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You're either practicing bravery or you're practicing fear. There's no neutral when it comes to mindset. In this fourth episode of the Bravest Summer Ever series, I'm breaking down the third key to bravery: practice. Research shows that just 5 minutes of negative news makes people more depressed, less likely to help others, and convinced the world is a negative place. When you binge the news, scroll political tweets, or read angry ...

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What's brave for me won't be brave for you, and vice versa. I once had a woman share that driving over a bridge was a brave moment for her. I drive over bridges all the time without thinking about it, but paperwork? That sends my heart rate through the roof. In this third episode of our Bravest Summer Ever series, I'm breaking down the second key to bravery: curiosity. Most people aren't curious about themselves because they're run...

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Want to know the secret to bravery? It's not what you think. In this episode, part of my "Bravest Summer Ever" series, I'm revealing the first of three keys to bravery, and it's so obvious you might miss it: goals. Here's the truth: no one is brave "just because." That would be dumb. Bravery is uncomfortable, challenging, and requires sacrifice. So why would anyone choose it? Because they have big, beautiful, sexy goals they're in ...

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Fear had a pretty good run the last few years. It kicked our butts, didn't it? But I'm over it, and I think it's time we take back the territory we lost. That's why I'm starting a new 5 episode series called "Bravest Summer Ever." In this first episode, I'm breaking down three reasons why we need to talk about bravery right now: fear had its moment and it's enough already, bravery is the only thing every successful person has in co...

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After 14 years of travel, I finally achieved Delta Diamond Medallion Status. But here's the thing: it took me over a decade even though I fly 100 times a year. Why? Because time is the currency I care about most. In this episode, I'm breaking down what your airline choice reveals about your priorities and why understanding your real values changes everything. If you live in Atlanta, Delta is unbeatable with Sky Clubs and first clas...

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I used to introduce myself as a "late bloomer" on hundreds of podcast episodes. It sounded casual, even humble. But here's what I was really saying: "I should have learned this earlier. Smarter people figured this out years before I did. I'm behind." That broken soundtrack has been quietly wreaking havoc in my life for years. In this episode, I'm exposing one of the most dangerous phrases you might be saying right now and showing y...

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