Brighter Presence with Barbara Rozgonyi
The world’s greatest expertise doesn't matter if it stays hidden in the noise. Are you a brilliant leader, expert, or organization getting overlooked? Welcome to Brighter Presence™ with Barbara Rozgonyi. Discover strategic visibility blueprints and interviews with global thought leaders designed to guide CEOs, B2B sales teams, and association executives to become easier to find, natural to trust, and impossible to ignore. Topics: 🔍 Visibility, Thought Leadership & GEO 🤝 PR & Executive Coaching 🤖 AI & Human-Centered Marketing 💼 LinkedIn & Social Selling 📈 Sales Training & Enablement 🏛️ Association & Event Strategy 🎤 Keynote Speaking & Reputation 🔮 The Future of Trust in an AI World "A wealth of information, brilliant ideas..." — Inc.com Barbara Rozgonyi is a keynote speaker, sales trainer, executive coach, and Visibility Architect™ whose work is trusted by world-class organizations, including Fortune 100 companies, the Federal Reserve System, MDRT, IMEX, and Bosch. Formerly Growing Social Now. Growing Social Now was the journey. Brighter Presence™ is the destination. The tools keep changing. The opportunity doesn't. Technology changes. Presence endures. Subscribe to build a Brighter Presence™. Connect with Barbara via BarbaraRozgonyi.com and LinkedIn.
Episodes
Five years ago, I launched Growing Social Now to reconnect with friends, colleagues, and inspiring leaders during the isolation of COVID.
Along the way, something unexpected happened.
As I revisited more than 50 conversations with entrepreneurs, marketers, keynote speakers, authors, innovators, and business leaders, I realized the podcast had never really been about social media.
It had always been about presence.
In this first episode...
Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!
🎯 Episode Highlights
- Why "hunter vs. farmer" co...
How can content marketing change your future fortunes?
In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.
Key Tak...
Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."
You'll learn how to shift your perception of marketing from a cost cent...
Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe...
Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.
We'll reflect on the power of storytelling in brand identity, the evolution of B...
Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creat...
Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcas...
95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.
Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leaders...
Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME fr...
How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simpl...
Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.
Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce...
What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮
Episode Highlights
🧠 AI as a Marketer's Sidekick...
What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal bran...
In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.
...
How does LinkedIn power relationships and impact companies?
Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and busines...
Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀
🤔 Ever struggled to define CX or understand its role in marketing?
Shelly breaks it down—CX is about the customer's journey, emotions, and expectations at every touchpoint. It's a multidisciplinary approach involving ...
From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing la...
The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.
What is a Fractional CMO?
A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies...
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