Book Marketing Mania for Christian authors: podcasting tips to grow your platform and market your book
For Christian women marketing nonfiction books on podcasts. Learn to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.
Episodes
In this episode, we continue the Struggle Bus series and meet your reader sitting closest to the exit sign. You've been serving her for a while, she's heard about your book, but something's holding her back from buying. Press play to hear what she needs most from you right now.
Let's connect:
In this episode, we continue the Struggle Bus series and meet your reader sitting in the very back. She's not searching for your book or any help (yet). But she needs to hear from you anyway. Tune in to hear three reasons why, and how to meet her where she is so you can invite her to join your email list, or follow your own podcast.
Let's connect:
Remember back before writing your book when you realized something has to change, but you didn't know where to start? In this episode, we continue the Struggle Bus series and meet your reader sitting in that same seat as you were. But she needs to feel understood before she hears a word about your book. Tune in to hear three examples of what that sounds like when you meet her right where she is, as a podcast host or guest.
Let's con...
Do you ever feel like you're doing all the marketing things, and still none of it connects? Your reader may be feeling that same way, riding the struggle bus and looking for what to try next.
We're kicking off our Struggle Bus series where we'll take the ride one stop at a time, beginning with the reader you had in mind when you wrote your book. I’m sharing two simple questions to help you see her struggle more clearly, plus a...
Before readers will take that action to join your email list or buy your book, she has to feel like she’s listening to someone who can relate to the struggle she’s going through.
And who knows better than you? You've been there, done that, and wrote a book to help her!
You know who your new-to-you target readers and subscribers are in this season, and why you want them on your list. But what freebie is the natural next step after she hears you on a podcast?
Over the last few episodes, we’ve talked about how podcasting, as a guest or as a host, helps you get your freebie or your newsletter in front of new-to-you women. But before we go any further into freebie specifics, let’s slow down and think about your why and your who. That's important first because those answers shape which freebie is actually the right one.
Listeners to Subscribers Podcast Audit
LET'S CONNECT:
Ever disappointed after guesting on someone else's show but not seeing growth in email subscribers? Wonder what happens to those listeners after they hear you as a guest, once the interview ends and she goes about her day?
Today I want to show you how to give her somewhere to go next so she stays connected with you. Yep, your own podcast. Even a short stack standalone podcast with just six episodes can help you grow your email list ...
We’ve all been taught that growing an email list is one thing to do, when it's actually two (or really more). It doesn't matter HOW you're growing your email list if we don't talk about what I keep hearing from you first.
Listeners to Subscribers Podcast Audit
LET'S CONNECT:
Is your 90-day goal from last episode to grow your email list as a podcast guest? Let's talk about how that works best as you reach new-to-you readers.
Listeners to Subscribers Podcast Audit
LET'S CONNECT:
Let’s choose one primary 90-day book marketing goal and clarify why it matters to you. That way you can make wise choices with your time, energy, and opportunities as you faithfully serve the women God called you to reach on podcasts.
👩🏻💻 LET'S STRATEGIZE
I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time.
💛 FAVE PODCASTING RE...
What if instead of asking "how do I sell this book?" we asked "who did God call me to serve, and how do I build a real relationship with her?"
Thanks for helping me give glory to God for five years of podcasting and serving you in 145 different countries. 🙌🏼 🥳
👩🏻💻 LET'S STRATEGIZE
I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time.
What if the hardest seasons of your life aren't the end of your story but the very thing God wants you to share about? Christian author Kathy Rogers shares how starting a podcast while writing her book allowed her to find her voice, stay authentic, and help others along the way.
Resources mentioned:
Looking for Good (Kathy's book)
Related episodes:
In December, all we hear is "be merry and bright" but what if your reader is thinking “how am I going to to make it to Christmas in one piece”?
And how can you meet her there?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. This is the finale of our quarterly three-part series.
Resource mentioned:
Is November really about gratitude and togetherness? What if your reader is carrying something else into the month of November ahead of the busy holiday season? And how can you meet her there?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. This is the second part of our quarterly three-part series.
Resource mentioned:
The fourth quarter seems to arrive sooner and sooner each year. The weather finally changes, we’re deep into football season and apple picking and all the holiday things.
But your reader? She might be carrying something a little heavier underneath all of that. So how can you market your book in a way that connects to your target reader’s seasonal struggles?
It's never too early to start thinking about content ideas. Let&r...
Have you ever felt like God called you to share your message but you’re not sure you have what it takes to write a book?
My guest today, Susan Vanderpol, author of Life After Breath, didn't set out to be an author. She was grieving the loss of her Los Angeles City Firefighter husband, she had a calling she couldn't shake and a message she knew people desperately needed, but she had almost no writing experience and zero p...
Ever know in your gut that God has called you to write your book or share your message, but something keeps stealing your time? Or maybe there are lies keeping you stuck?
If so, I can’t wait for you to meet my new friend Rose Ann. She’s the Author of several books including her Transformed by His Promises Devotional and she also hosts the Say Goodbye And Imagine! Podcast.
We connected on PodMatch and I couldn’t wait...
Wondering what to have in place for your book launch? Or how to get your book found now that readers are asking AI for suggestions?
In this episode I'm sitting down with Sarah Bean, a book marketing strategist with Book Launchers. If you've ever wondered how to build momentum before your book is out or how to stand out online when it's getting noisier by the day, this conversation is for you!
Resources mentioned:
Struggling with writing and sharing a deeply personal message or waiting to start until you feel ready or qualified?
Wait no more! My new friend Heather O'Brien, author of No Fear Allowed, and host of the Heal With God podcast is here to share how she realized the one thing that was holding her own message back, and how she overcame it to relate to readers and listeners even more.
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