Book Marketing Mania - Podcasting tips to market your book and grow your author platform
Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Marketing Strategist for Authors Who Podcast, at https://kimstewartmarketing.com.
Episodes
Too many book ideas and not enough time? Today another new friend of mine is here that I connected with on Podmatch. Kira Hartley Klinger has written several different books: stories of people she’s heard about at estate sales, a special book about her Dad and his dog, and children’s books too. She's sharing how she's marketing them as a podcast guest using PodMatch.
💛 FAVE PODCASTING RESOURCES*
If you’re looking for new ways to market your God-given message, look no further.
My new friend Constance Hastings, author of The Trouble with Jesus: Considerations Before You Walk Away, is here to share her experience marketing her message through PodMatch and book festivals.
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzsprout
🎧 Listeners to Readers (private podcast)
Is podcast guesting really that different from podcasting hosting? Do you need a PR agency to pitch you? I can’t wait to talk about that and more with my friend, author and podcaster Lori Melton.
She's sharing about her podcast guesting strategy including how her traditional publisher's publicist played a role, sending her own personalized pitches, and her secret to getting booked on 80% of the shows she pitches.
Related e...
How do you grow your author platform while serving readers with the content you're already creating?
My new friend Jennifer, who I connected with on PodMatch, is here to share how she's done that as host of the Front parking Spot podcast, and as a busy wife, mom and author.
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzsprout
🎧 Listeners to Readers (private podcast)
📥 Priva...
What if the thing standing between you and a deeper connection with God this season was a simple pen and notebook?
Today I'm sitting down with my new friend, author Allison Byxbe, who I connected with through PodMatch, and she’s sharing inspiration from her new book, Journaling as a Spiritual Practice.
💛 FAVE PODCASTING RESOURCES*
📣 Po...
🆓 Q2 Brainstorming Guide (with AI Prompts)
Do your readers need more summer plans or permission to slow down in June?
When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message.
As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in June, either as a podcast guest or host (or both).
🎧 Catch up on the series...
🆓 Q2 Brainstorming Guide (with AI Prompts)
May is a big month of feelings and your readers want to know you get what they’re going through.
When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message.
As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in May, either as a podcast guest or host (or both).
🎧 C...
🆓 Q2 Brainstorming Guide (with AI Prompts)
Does the month of April feel like a fresh start or unfinished?
When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message.
As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in April, either as a podcast guest or host (or both).
💛 FAVE PODCA...
Did you know your readers are thinking about your book long before they ever think about buying it?
Today is a sneak peek into a new three-part series. Let's learn to read the room (as a host or guest) so our Q2 content truly speaks to what readers need right now.
Part 1 April: What Your Readers Need to Hear
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzsprout
🎧 Listeners to Readers (private podcast)
How can you reach more readers in less time while helping them move closer to buying your book?
With a short standalone podcast.
But before you start, here's five common mistakes I want you to avoid.
Let’s build your own strategic short podcast so you’re heard by more readers without burning out:
14-Day Podcast Strategy Sprint
Listen to my own short standalone podcasts:
Listeners to Readers (private podcast)
Author Short Stack (publi...
Wondering how a short series podcast (private or public or both) can fit into your book marketing plan? I'm sharing what each one does, how they’re different, and when you might use them on your reader's journey.
Listeners to Readers (my private short series podcast)
Author Short Stack (my public short series podcast)
Let’s build your own strategic short podcast so you’re heard by more readers without burning out:
Introducing Author Short Stack, my six-episode standalone show that helps you keep your book front of mind when you’re short on time.
Follow the show here:
https://authorshortstack.buzzsprout.com
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzsprout
🎧 Listeners to Readers (private podcast)
📥 Private Podcast Reader Magnet
☑️ Start Your Author Podcast Checklist
🎙️ Microphone
🖥️ Descrip...
I just attended my first Podfest conference and couldn't wait to share my top six takeaways for authors who podcast.
Resources mentioned:
Podfest Expo, Buzzsprout (my podcast host), PodMatch, My PodMatch Overview (ep #131).
Joe Casabona, Streamlined Solopreneur; Mark Ronick, The Podcast Morning Chat; Rob Walch, Podcast411; Alex Sanfilippo, Podcasting Made Simple; Courtney Elmer, Insider Secrets to a Top 100 Podcast; Krissy Nelson...
Ever wish you could just let other people talk about your book instead of you marketing it by yourself?
Today my friend author Lori Melton is sharing how hosting a podcast helped her attract her traditional publisher and the super fun podcast series she co-hosted for the launch of her first book, Journey with a Giant.
Lori's Quiz (find your giant)
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Bu...
No budget to hire a PR rep? No problem.
My friend, author Desiree Taylor, is sharing her experience with podcast guesting as she’s connected with many hosts through our favorite matchmaking platform, PodMatch.
She’ll share how navigating challenges and trusting God with the results has helped her market her Created to Relate book in a God-honoring way as a podcast guest.
I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.
So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.
See you back here on Friday, January 9th, and until then I’m praying for an abundance of blessings on you! 💛
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzsprout
🎧 Listeners to Readers (private podcast)
Your podcast interview as a guest just went live — now what?
What you do after your guest interview airs can be just as important as the interview itself.
Keep your message (and relationships) growing by sharing generously & repurposing strategically. Learn how to bless the host who gave you their platform, while also stewarding the words God’s given you so that nothing is wasted.
Related episode:
You finally got the yes — that email from a podcast host saying, “I’d love to have you as a guest!” Cue the happy dance! 💃
But now what?
Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve.
Related episode:
5 Lessons Learned Guesting on Podcasts with Kristine Brown
💛 FA...
Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’s talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching.
Related episodes:
5 ways to build relationships with podcast hosts (#177)
When your podcast pitch isn’t working (Kingdom Writers Podcast)
💛 FAVE PODCASTING RESOURCES*
📣 PodMatch
🎙️ Buzzspr...
Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch.
Whether you’re new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episodes that grow your platform and market your book.
Resources mentioned:
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