Book Marketing Mania for Christian authors: podcasting tips to grow your platform and market your book
For women marketing Christian nonfiction books on podcasts. Learn to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Want to be a guest on Book Marketing Mania? Send Kim a message on PodMatch: https://kimstewartmarketing.com/PodMatchguest
Episodes
Ever disappointed after guesting on someone else's show but not seeing growth in email subscribers? Wonder what happens to those listeners after they hear you as a guest, once the interview ends and she goes about her day?
Today I want to show you how to give her somewhere to go next so she stays connected with you. Yep, your own podcast. Even a short stack standalone podcast with just six episodes can help you grow your email list ...
We’ve all been taught that growing an email list is one thing to do, when it's actually two (or really more). It doesn't matter HOW you're growing your email list if we don't talk about what I keep hearing from you first.
👩🏻💻 LET'S STRATEGIZE
I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time.
💛 FAVE PODCASTING RESOURCES
Is your 90-day goal from last episode to grow your email list as a podcast guest? Let's talk about how that works best as you reach new-to-you readers.
👩🏻💻 LET'S STRATEGIZE
I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time.
💛 FAVE PODCASTING RESOURCES
🎙️ Buzzsprout
🎙️ Microphone
🖥️ Descript
📣 WANT TO BE ...
Let’s choose one primary 90-day book marketing goal and clarify why it matters to you. That way you can make wise choices with your time, energy, and opportunities as you faithfully serve the women God called you to reach on podcasts.
👩🏻💻 LET'S STRATEGIZE
I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time.
💛 FAVE PODCASTING RE...
What if instead of asking "how do I sell this book?" we asked "who did God call me to serve, and how do I build a real relationship with her?"
Thanks for helping me give glory to God for five years of podcasting and serving you in 145 different countries. 🙌🏼 🥳
👩🏻💻 LET'S STRATEGIZE
I help women market their Christian nonfiction books as a podcast host and guest without sacrificing their writing time.
What if the hardest seasons of your life aren't the end of your story but the very thing God wants you to share about? Christian author Kathy Rogers shares how starting a podcast while writing her book allowed her to find her voice, stay authentic, and help others along the way.
Resources mentioned:
Looking for Good (Kathy's book)
Related episodes:
In December, all we hear is "be merry and bright" but what if your reader is thinking “how am I going to to make it to Christmas in one piece”?
And how can you meet her there?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. This is the finale of our quarterly three-part series.
Resource mentioned:
Is November really about gratitude and togetherness? What if your reader is carrying something else into the month of November ahead of the busy holiday season? And how can you meet her there?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. This is the second part of our quarterly three-part series.
Resource mentioned:
The fourth quarter seems to arrive sooner and sooner each year. The weather finally changes, we’re deep into football season and apple picking and all the holiday things.
But your reader? She might be carrying something a little heavier underneath all of that. So how can you market your book in a way that connects to your target reader’s seasonal struggles?
It's never too early to start thinking about content ideas. Let&r...
Have you ever felt like God called you to share your message but you’re not sure you have what it takes to write a book?
My guest today, Susan Vanderpol, author of Life After Breath, didn't set out to be an author. She was grieving the loss of her Los Angeles City Firefighter husband, she had a calling she couldn't shake and a message she knew people desperately needed, but she had almost no writing experience and zero p...
Ever know in your gut that God has called you to write your book or share your message, but something keeps stealing your time? Or maybe there are lies keeping you stuck?
If so, I can’t wait for you to meet my new friend Rose Ann. She’s the Author of several books including her Transformed by His Promises Devotional and she also hosts the Say Goodbye And Imagine! Podcast.
We connected on PodMatch and I couldn’t wait...
Wondering what to have in place for your book launch? Or how to get your book found now that readers are asking AI for suggestions?
In this episode I'm sitting down with Sarah Bean, a book marketing strategist with Book Launchers. If you've ever wondered how to build momentum before your book is out or how to stand out online when it's getting noisier by the day, this conversation is for you!
Resources mentioned:
Struggling with writing and sharing a deeply personal message or waiting to start until you feel ready or qualified?
Wait no more! My new friend Heather O'Brien, author of No Fear Allowed, and host of the Heal With God podcast is here to share how she realized the one thing that was holding her own message back, and how she overcame it to relate to readers and listeners even more.
If you've ever felt like your story is too raw, too risky, or too personal to put out into the world, you're not alone.
I’m so thrilled to have my sweet local friend Brittany on the show today. She’s the author of Stories Our Scars Tell: Hope, Healing, and Honesty about the Wounds We Carry.
She's sharing how she pushed past the fear of judgment over telling her story, found the courage to release control of her stor...
Feeling out of sorts or overwhelmed or confused about marketing your book?
Let's take those worries to the Lord for his direction.
Today I’m sharing a prayer from Jesus, Calm My Heart: 365 Prayers to Give You Peace at the Close of Every Day written by my friend and amazingauthor, Ruth Schwenk. I hope it encourages your heart.
Resource mentioned:
Jesus, Calm My HeartRuth Schwenk
1 Corinthians 14:33
👩🏻💻 LET'S STRATEGIZE
...
If you’re building your author brand or platform one piece at a time, no wonder it's so exhausting!
My guest today is my sweet friend, Mandy Roberson of Market Refined Media, a faith-based marketing agency, and she's going to share what an author brand actually is, and how to build a platform that works for every book you'll ever write.
Resources mentioned:
Market Refined Media & Publishing
Related episodes:
What do you do when you have a story that needs to be told but you've been carrying it for over 40 years?
For Pamela Jessup Runner, the answer was to move forward in obedience, learn the craft of memoir, and trust that God's timing was perfect.
Join us as Pam shares her journey of writing her debut book, Grief, Grit, Glory : A Mother’s Extraordinary Journey from Heartbreak to Hopeand how she’s getting her mess...
Ever feel like you have a God-given message but not the know-how to publish it?
Kirsten Telan, blogger and author of A Tale of Two Dogs is here to share how her children's book teaches friendship and kindness, and how she's seen it come back through overcoming her fear of publishing, and how she's now using PodMatch to get her message in front of audiences she never could have reached on her own.
Resources mentioned:
Are you pouring everything out into writing or launching your book, and feeling depleted? Running on empty and telling yourself that's just part of the process?
Join me for this convo with my sweet friend, Julie Lefebure, author of Made for More: 365 Devotions for the Woman Who Refuses to Settle.
We talk about what the word "busy" is actually doing to us, and how spiritual disconnection and busyness feed each other. Plus Julie ...
If the word "marketing" makes you cringe a little, you'e in very good company. So many Christian authors feel a tension between the call to write and the pressure to promote.
Pat Domangue, Bible study author and fellow podcast host, joins me today to share about book launch burnout, how your mission statement is your best guardrail against chasing shiny strategies, and how she eventually found her footing as both a podcast host and ...
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