Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Podcast Coach for Nonfiction Authors, at https://kimstewartmarketing.com.
Episodes
How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal.
Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.
We talk about how to b...
What if instead of “borrowing” someone else’s audience, you focused on growing your own?
Lead podcast listeners from curious to connected with a private podcast reader magnet.
Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book.
Listen for free at listenerstoreaders.com.
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YO...
No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too.
If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll and numb out instead. Don't let that last one distract you!
Let's...
One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes.
Related episodes:
Common Podcast Pitching Mistakes playlist
How to Pitch a Podcast playlist
Pitching podcasts as a first-time author
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNE...
When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host?
Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.
Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.
Catch up on the series:
When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners?
Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.
Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.
RESOURCES:
Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks.
Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda.
Then we'll be back here on next Friday for episode 2.
Looking forward to serving you in both places!
Your Best Writing Life Podcast
So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that’s not your jam.
Connect with Danielle:
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (spec...
Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book?
We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas uses her podcast to grow her own platform, and how she sees authors using podcasts ...
Are you self-publishing a book this year and a little overwhelmed by all the costs involved?
My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt.
Profitable Publishing with Preorders (book)
Connect with Ashley:
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET...
Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful!
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
📥 Private Podcast Hosting (Hello Audio)
🖥️ ...
How can you sort through all your book marketing strategies to find what’s working best for you AND your readers?
My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the message He gave you.
🎧 LISTENERS TO READERS (private podc...
Launching your first book this year? Start pitching to guest on podcasts sooner rather than later!
My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started.
Today’s episode is actually part of a longer two-part conversation I had with Rebecca on epi...
Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent.
My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute publishing appointment at a conference.
If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today’s conversation with my new friend, Jodi Brandon.
Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She’s also a book publishing coach, an editor, and host of the Write Publish Market podcast.
You'll hear her share the difference in writing a book t...
Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind not to mention those with active duty spouses all year long?
My friend, Kristi Woods, author of 101 Prayers for Military Wives, is here to help us!
Kristi shares practical ways we can help support and pray for military families in our community, and of course, how she is marketing her b...
Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you!
Related Episodes/Playlists:
Setting Goals as Host and Guest #152
Episode Content to Meet Your Goals #153
Downloads vs. Listens (Which is more important?) #156
An overview of the PodMatch service #131
Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.
Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podc...
Hopping on quick to let you know I'm taking a break from releasing new podcast episodes.
Now, unlike Ross and Rachel's break, We WILL be back together soon and I can't wait for you to hear my new episodes and conversations to help you reach new readers one podcast at a time.
See you May 9!
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special list...
No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out?
Let's get real today about the time we're spending there.
🎧 LISTENERS TO READERS ...
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