Start Scale Succeed

Start Scale Succeed

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now

Episodes

Ep 195 Scaling A Global Beauty And Wellness Brand, How Popmask grew 500% in one year

July 17, 2025 • 87 mins
On this episode of Start Scale Succeed, Nicole chats with Louisa Booth, the inspiring founder behind Pop Mask and Blushing LA. Louisa shares her entrepreneurial journey from investment banking to bootstrapping and building a global beauty and wellness brand, now found in over 35,000 retail doors worldwide—including CVS, Macy’s, Bloomingdale’s, Superdrug, and Boots. Nicole and Louisa chat about: The story behind Louisa’s f...
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Ep 194 Ways To Use AI In Your Product Business With Dean Johnston

July 3, 2025 • 26 mins
In this value-packed episode, Nicole Higgins sits down with Dean Johnson—AI consultant, and experienced product business founder—to dive into the game-changing ways artificial intelligence is transforming product businesses.  Whether you're a founder at the start of your journey or running an established e-commerce brand, you’ll learn actionable strategies for using AI to streamline operations, save time, and scale efficiently wit...
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EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan

June 26, 2025 • 44 mins
When should I start talking about my brand on socials? How soon should I build a community?  These are questions I'm often asked by brands that are starting and in EP 193 I'm chatting with Heather Chan co-founder of new brand Moonbow (where Traditional Chinese Medicine meets modern skincare) The brand launched in March 2025 and the founders Heather & Dr. Felice Chan have been building the brand in public for the last 18 months.  ...
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Ep 192 The Easy Way To Launch Into The US Market With Lauren Orlicky

June 26, 2025 • 39 mins
Welcome to another episode of the Start Scale Succeed podcast with your host, Nicole Higgins, the Buyer and Retail Coach. In this episode, Nicole is joined by Lauren Orlicky , co-founder of US Launchpad about the practicalities of launching your brand in the United States and how to do it the Easy Way Episode Highlights: - The Story Behind US LaunchpadLauren shares how her own e-commerce challenges inspired her to create US Launc...
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Ep 191 The Path To Profit with Petite Fashion Brand The Shortlist founder Laura Derricourt

June 12, 2025 • 32 mins
In this weeks episode, Nicole brings back Laura, founder of The Shortlist—a premium petite fashion brand—for her third appearance on the podcast. Having followed Laura’s journey from launch to becoming a profitable business, Nicole dives deep into the milestones, challenges, and evolutionary steps that have shaped The Shortlist over the past four years. Listen in as Laura shares candid insights about manufacturing setbacks, profit...
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Ep 190 Is PR over with journalist and communications expert Priscilla Pollara Live episode from Top Drawer

May 30, 2025 • 37 mins
Is conventional PR over?  In this weeks episode of start scale succeed we are live from the retail revealed stage of the  Top Drawer Trade Fair    I’m joined by Journalist and communications expert Priscilla Pollara and here are some of the key areas we chat about  How PR has evolved (and what actually matters now)Storytelling that connects—and convertsWhere to focus your PR efforts for real visibilityMistakes to avoid (and how...
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Ep 189 Crafting tone of voice that sells and inspires with Katie Ramsingh - The Fashion Copywriter

May 22, 2025 • 24 mins
Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand. With over 10 years’ experience writing for brands like Louis Vuitton, John Lewis, and Farfetch, Katie shares practical advice for entrepreneurs and established businesses alike. From defining the difference between brand voice and tone of voice...
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Ep 188 Turning Personal Frustration Into a Thriving Skincare Brand: Katy Cottam Founder Luna Daily

May 15, 2025 • 47 mins
On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage. Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and  leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching.  She shares be...
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EP 187 Navigating Anxiety and Overwhelm: Practical Mental Health Tools for Entrepreneurs with Anna Mathur

May 8, 2025 • 39 mins
37% of entrepreneurs suffer from Anxiety and in this weeks Episode of Start Scale Succeed Nicole chats with Psychotherapist and Author Anna Mathur we talk about Anxiety, overwhelm and mental health as an entrepreneur  Highlights include  Imposter Syndrome and Self-Doubt in Entrepreneurs - accepting messy imperfect beginnings and anchoring throughs in truth versus fear   Low Self-Esteem in Business- Signs of low self-esteem for e...
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Ep 186 Packaging and Branding tips for product business with Claudia Costa- Rowse

May 1, 2025 • 28 mins
Claudia shares her journey from marketing to design, the challenges early-stage brands face with packaging, and her expert advice on how founders can communicate their brand’s personality, maximize every inch of packaging real estate, and strike the right balance between standing out and fitting in with category norms.  You’ll hear about common mistakes to avoid, trends shaping the future, and some and practical tips for leveragin...
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Ep 185 Trade show Lessons, exhibiting at Top Drawer for the First time with Imogen Partridge

April 24, 2025 • 35 mins
Join us as Imogen shares her journey from interior designer to creative business owner, revealing why she chose to make wholesale and trade shows a new focus, the realities of prepping for her debut trade show at Top Drawer, a UK trade show and the practical lessons she learned along the way.  Whether you’re considering your first trade show or just love hearing honest accounts of building a business, this episode is packed with a...
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Ep 184 Sourcing products from India the how and the what with Sara Collins Ethical production consultant

April 22, 2025 • 22 mins
This episode is packed with practical advice for founders and brand owners looking to start or scale their product-based businesses—especially those considering India for production.  You’ll learn about the best product categories to source from India, key cultural and communication considerations, pitfalls to avoid, and how on-the-ground trips can transform your sourcing journey. Key Topics & Takeaways Why Source from India? ...
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EP 183 How Passion and Perseverance Shaped 20 Years of Retail Success for Deryane Tadd founder of The Dressing Room 

April 3, 2025 • 34 mins
Nicole and Deryane delve into the reality of competing in a discount-driven market, strategies for driving sales, and the importance of focusing on exceptional customer service. For those considering starting a brick-and-mortar or e-commerce business, Deryane’s advice is invaluable.   Deryane shares her entrepreneurial journey, from her early days in retail to establishing a successful multi-brand boutique. Episode Highlights: ...
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Ep 182 Going for the Gut :Naked Biotics founders leanne and Amy chat about their start up  journey so far and expanding into wholesale 

March 27, 2025 • 38 mins
This weeks episode of Start Scale Succeed Nicole is joined by Leanne and Amy, the dynamic co-founders of Naked Biotics. They delve into the journey of launching and scaling their probiotic brand amidst challenges like the COVID-19 lockdowns. Inspired by personal experiences and the power of gut health, Leanne and Amy's entrepreneurial journey is one of passion, resilience, and innovation. The Birth of Naked Biotics: Discover how ...
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Ep 181 Balancing Personal Boundaries and Brand Authenticity with Becci Mcevoy

March 20, 2025 • 25 mins
In this episode of the Start Scale Succeed podcast, Nicole  is joined by Becci McAvoy, founder of Be Heard Socials, to discuss the importance of authenticity in social media, particularly for brand founders. They delve into the challenges and fears of showing true selves online, tips to overcome these barriers, and the significance of personal boundaries in content sharing. Becky, a content strategy and social media marketing exper...
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Ep 180 Essential PR Strategies for Small Business Growth and Visibilitywith Pippa Goulden

March 15, 2025 • 28 mins
Pippa Goulden joins the Start Scale Succeed podcast to chat all thing PR for your small business and how you can DIY it and the steps you need to take to increase the visibility of you and your brand.  Highlights include  🎙️ Personal Branding Power: Learn how to weave your personal story into your brand to create compelling narratives that connect with your audience. Pippa highlights the importance of sharing personal stories th...
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Ep 179 Overcoming retail challenges with Acorn & Pip Founder Lucy Haslam

March 6, 2025 • 34 mins
In this episode of the Start Scale Succeed podcast, We delve into the world of entrepreneurship with the inspiring story of Lucy, the founder of Acorn and Pip.  Lucy has successfully run her family concept store, navigating the complexities of retail in challenging times. With nearly 100,000 Instagram followers and a thriving business model that includes a retail store, cafe, and an online presence,  Lucy shares insights into th...
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Ep 178 Masters of the Market, Elevating Small Businesses with Salad Days Market founders Daisy & Liv Tinker

February 27, 2025 • 40 mins
Ep 178 Masters of the Market,  Elevating Small Businesses with Salad Days Market founders Daisy & Liv Tinker  In this week's episode of Start Scale Succeed  I chat with Liv & Daisy, the innovative founders behind Salad Days Market, a vibrant pop-up market showcasing the best of small businesses in London.  With their unique backgrounds in fashion and retail, they share their journey from working in the fashion industry to creatin...
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Ep 177 From Crisis to Growth: How Live Shopping Reshaped a Multi-Million Pound Business with Stephanie Weightman

February 21, 2025 • 39 mins
I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes.  In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started  to implement Live shopping in their business just 9 months ago and it has literally saved them from going under.  Stephanie initially started sl...
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ep 176 Building a successful subscription box business with Lauren Prentice

February 12, 2025 • 41 mins
Subscription box businesses are worth 1.8 billion in the UK and it's a growing market.  So if you are considering starting one, adding one to your current business or need advice on how to make your existing one more profitable then listen to this weeks episode 176 of start scale succeed .  Where you'll hear tips and advice from Multiple Subscription Box founder Lauren Prentice.  Some of the areas we chat about are  The importan...
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