Mumbrellacast

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Episodes

Remade revelations, the Murdoch Tiktok deal, and unpicking Optus' latest PR nightmare

September 24, 2025 • 24 mins
24 September 2025 This week: Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank's Patrick Crowley dove deep into Commbank's journey of building its own retail media network. So, does retail media have a bright future? Meanwhile, this week saw Donald ...
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Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully

September 17, 2025 • 23 mins
18 September 2025 Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he's going to deploy for it. Meanwhile, Mumbrella360 2026 has been officially announced. "Catalyst" is the theme for Australia's top media and ...
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Youtube going strong at 20, Mamamia starts its engines for new era, and Mango Comms Sydney is no more

September 11, 2025 • 24 mins
11 September 2025 Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The video streaming platform shared its latest products with the crowd, and Hal was there to see if it was all worth it. The latest radio ratings are in, and Nine Radio climbed back in Melbourne. Kyle and Jackie O have also gained some ground in the Victorian city. We go over the...
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The TV industry's Canberra invasion, upfronts season is here, and Vinyl Media shaves off the top

September 3, 2025 • 24 mins
4 September 2025 The bosses of the Australian TV industry flooded Canberra this week to lobby the government for tax relief and to put an end to gambling ad restrictions. Tim was there too, and he's here to share all the details of the event - and the conversations he had with the industry's most powerful people. Upfronts season has finally arrived and SBS is the first out of the gate. We discuss what the country's multicultural ...
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Nine posts big numbers, ARN vs SCA financial results, and AANA responds to health concerns

August 27, 2025 • 23 mins
28 August 2025 Nine's finances for FY2025 were released this morning, and the combined weight of the Olympics, Stan and Domain helped the media organisation stay upright. But should Nine be celebrating? Meanwhile, rivals ARN and SCA have released their own financial results, while rumours of Nine being interested in buying SCA continue. Nathan is here to break down the numbers and share what SCA CEO John Kelly said of the rumours...
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Inside Hardie Grant's Keep Left acquisition, OOH's big week, and ex-Paramount owner talks Skydance and Trump

August 20, 2025 • 25 mins
Media and publishing group Hardie Grant has made a major investment in the communications space, acquiring PR agency Keep Left. We discuss if Hardie Grant made the right move, and what prompted Keep Left to sell after 23 years. The country's sole independent newswire, Australian Associated Press, has struck a deal with Google to feed its news into the Gemini app. Does the deal make sense? Meanwhile, Ooh Media released its half-ye...
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'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella

August 14, 2025 • 52 mins
Global performance consultancy Ebiquity oversees US$160 billion of advertising spend for the majority of the world's top brands. CEO Ruben Schreurs sat down with Mumbrella's Hal Crawford for a wide-ranging interview that ran the gamut from agency disruption, to advertiser news avoidance, Elon Musk, outdoor, the rise of Publicis and a personal attack on Schreurs that almost cost him his life.
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Is James Taylor the man for the job at Ooh Media?

August 12, 2025 • 26 mins
SBS has announced that its managing director, James Taylor, is gearing up to leave the broadcaster after 13 years to become the boss at Ooh Media. But is it the right move for both the outdoor company and the long-time media leader? And who should replace him? At the same time, Seven released its full-year financial results, and the numbers are sobering. We dissect them to see where the business lost ground and where it may actual...
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Dentsu ANZ's leadership bombshell, News Corp's full-year financials, and the great copyright debate

August 6, 2025 • 27 mins
6 August 2025 Dentsu ANZ dropped a bomb this morning, revealing that its CEO Patricio De Matteis is leaving the business with the company's New Zealand boss, Rob Harvey, stepping in as his replacement. We discuss what this means for the holdco. News Corp released its full-year financials, and despite declining revenue for its Australian operations, the media giant's results are strong. Hal dissects the major numbers and the reaso...
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Google's legal threats, Solstice Media's latest acquisition, and the media industry's season of change

July 29, 2025 • 24 mins
30th July 2025 Over the weekend, Google ramped up the under-16s social media ban fight by sending at letter to the Australian government with legal claims for exemption (which it has just officially lost). We analyse Google's arguments to see if the tech juggernaut has a case or if it's shouting at a wall. Hal interviews executive director of media and data at Spinach Advertising Ben Willee about the commercial impact of the unde...
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Omnicom's Oceania restructure, FM trumps AM in Melbourne, and Nine's upcoming payday

July 23, 2025 • 26 mins
23 July 2025 The restructure of Omnicom's Oceania operations has dominated the trade press this week, particularly with the confirmation that Nick Garrett will be returning to lead the new organisation. Is Omnicom just aligning with the rest of the industry or is there something different afoot here? Meanwhile, Nathan spoke with ARN's chief audience and content officer, Lauren Joyce, about FM station Gold trumping Nine Radio's AM...
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SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry

July 16, 2025 • 23 mins
16 July 2025 Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an 'all about audio' ethos, it's made us wonder: Did he jump or was he shown the door? This week has also seen the publication of independent studies from TRA and Cubery that capture what ads Australians find memorable. Telstra t...
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Healthcare to receive the Mat Baxter treatment

July 13, 2025 • 65 mins
14 July 2025 During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executive officer at global consultancy Huge in New York. But the tragedy became a cornerstone moment for Baxter, who now holds an equity stake in Tmrw, a disruptive healthcare start up that a...
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Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland

July 8, 2025 • 27 mins
9 July 2025 The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD. We break down the work to answer what everyone's asking: how effective is it? Mitsubishi Australia...
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Junk food ad ban, publishers unite against AI bots, and Tim's Madfest adventure

July 2, 2025 • 27 mins
2 July 2025 As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none too happy about. Lauren breaks the situation down — and reveals the South Australian government's sharp jab back at advertisers. Meanwhile, Cloudflare, an internet backend provider, is moving to default blocking of AI bots scraping websites. Some of the world's largest publis...
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Antoinette Lattouf wins, the eSafety commissioner's swing at Youtube, and Google riles small publishers

June 25, 2025 • 25 mins
25 June 2025 After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say and what does the verdict mean for the ABC? Overseas in the United States, the FTC officially approved Omnicom's acquisition of IPG — a deal that will create the largest ad holding compa...
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A look inside Hubspot's content strategy

June 23, 2025 • 25 mins
In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world that has become a lot tougher for content creators. Hunt covers Linkedin's recent push for video and how it has created an opportunity, Reddit as a traffic source, and an AI workflow that can increase subs to newsletters.
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Aussies win big at Cannes, the trouble at Clems, and are women avoiding news?

June 18, 2025 • 26 mins
18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guard continues with the announcement that its CEO Les Timar handed in his resignation ...
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Greg Hywood's view from the river bank

June 16, 2025 • 52 mins
Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine Fairfax merger he engineered seven years ago has worked. Credit to Abe's Audio for ...
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The Project and Q+A get the boot; Challenges women face in media; and Greg Hywood's thoughts on Nine

June 11, 2025 • 28 mins
11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women in Media Industry Insight report has uncovered the key workplace issues women are ...
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