The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update.

• AI as a tool, not a crutch
• Remote hiring across time zones and roles
• SOPs, status norms, and redundancy for coverage
• Quarterly meetups to rebuild culture and speed
• Recharge day...

We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI.

• AI-driven traffic shifts and platform changes
• Generalists with ...

We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth.

• Reviews as the true bottom of the funnel
• Leakage defined and how to stop it
• Personalizin...

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.

• AI tools accelerating media operations while requiring human strategy
• Risks of automation with bad data and weak tracking
• Buyer shifts beyond Google and the rise of Yo...

We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you.

• breaking silos between sales, marketing and ops
• why unified data beats dueling spreadsheets
• shifting websites to knowledge bases for LLM era
• produc...

We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert.

• LLM visibility as a new trust signal
• Post‑discovery research inside ChatGPT
• Rising skepticism and the need for social proof
• E‑commerce ma...

We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics.

• personal speech risk and employer brand alignment
• entity identity across profiles and the knowledge graph
• echo chambers, LinkedIn...

Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.

• creator economy trends and the shift to video
• long form for trust, shorts for discovery
• entity SEO, consistent handles and ...

Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.

• Rebrand context and why AI integrity matters
• Study showing AI overviews citing AI content
• Risks of synthetic data a...

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.

• rebrand to Best SEO Podcast and new AI-derived book
• why LLMs matter for analysis, decks, and feedback
• custom GPTs tuned with doma...

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.

• unifying brand, author, and entity signals for clarity
• why every business needs an e-commerce path
• findability before conversion and ...

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.

• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand quer...

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.

• shift from sessions to visibility and share of voice
• client education using visuals and live data reviews
• GA4 custom channel for AI tool referrals

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.

• LLM referrals as high-intent visits
• GA4 source/medium over fragile channel groupi...

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.

• LLMs as a new gatekeeper layer and why fundamentals still matter
• EEAT with real experience, proof, and long‑form content
• Reput...

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.

• Why Engagement Beats Follower Count
• How UGC Lowers Ad Costs and Fuels SEO
• Briefs, Rights, and Whitelisting Best Pra...

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.

• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics
• Google's framework has evolved from "micro-moments" to the "four S&...

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.

• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions
• Most marketers focus too much on features rather than addressing customer emotions
• Using AI to outsource thinking leads to ...

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands.

• AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable acros...