Mind-Reading Marketing with Isabel Kateman
Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you'll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss! Connect with Isabel: On Instagram @stripeddogcreative Learn more about Isabel and Striped Dog Creative visit: https://stripeddogcreative.com
Episodes
In this episode, I'm going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website.
During this episo...
In today's episode, I'm covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it's so important to keep people on your website focused on working with you. It's tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your conten...
This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, "how the heck did they get inside my head?!" That is the dream scenario for a website copywriter, and frankly any marketer.
The ultimate goal is to connect so well with clients ...
Whether a client is going to work with you in two days or two years, it's important to nurture them through your email list.
In today's episode with Lindsay Sims, we're discussing sales funnels and how to keep your potential future clients interested and engaged.
Lindsay is taking us through her upside-down approach to und...
Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer.
On today's episode, I'm chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We're diving into how Dubsado ...
What if you could get just five tasks off your plate? That's all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing.
In today's episode, we're going over everything you need to have in place to successfully bring on a new team member and have them thrive.
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Do you get uncomfortable when you get objections from a potential client?
Don't worry, you're not alone.
Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection.
Is your website constantly attracting and converting dream clients for you?
If your answer wasn't "100% yes" then your website could be doing more!
In today's episode, I'm walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales mac...
Do you feel like you're marketing the hell out of your service but still not booking out with dream clients?
In today's episode, I'm going over three website shifts you can make to help you book dream clients.
Whether you need to alter your design, tweak your copy, or update your strategy, I've got you covered.
What if you could get enough data to run successful ads with just $5 a day?
Whether you have a large audience that isn't as engaged as you'd like or a small audience that you're hoping to grow, ads can help.
On this week's episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram a...
Simple websites sell more!
In today's episode, I'm covering exactly why simple websites are more effective at attracting and converting your dream clients.
This doesn't m...
What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you?
That is exactly what good SEO and a strategic website can do for you!
Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is es...
In today's episode, I'm going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they're the two best platforms for my clients.
WordPress has been an industry leader for a while, but it can be complicate...
A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign.
It all starts with finding out what...
Striking the perfect balance between these two is a concern I hear often from my clients.
So in today's episode, I wanted to run through my top three tips fo...
Does only working a few days a month but making more money than you make now sound like it's too good to be true? The good news is it can be true! On today's episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire!
Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer services to ...
If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult.
So much goes into website c...
I'll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn't find anyone.
In this week's podcast episode, I'm chatting with Sally Zimney about how to develop your signature story in a way that's going to resonate w...
You know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If you've been wanting to start utilizing an engagement strategy on Instagram but don't know where to start, this episode is for you!
In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency, about why an ...
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