Money Simplified: Financial Strategy, Money Mindset, & Energetics for Entrepreneurs

Money Simplified: Financial Strategy, Money Mindset, & Energetics for Entrepreneurs

Welcome to Money Simplified, the finance podcast dedicated to helping entrepreneurs achieve financial clarity, master their money mindset, and align their financial energy for unstoppable success. Money is more than budgeting and P&Ls, but it’s also those things too. After all, you can’t be a powerful CEO if you’re running away from your numbers. Your host Aimee Cerka, Money Confidence Coach, blends practical financial strategies with deep mindset work and emotional regulation, empowering you to make confident financial decisions and break free from financial overwhelm. Whether you’re just starting out in entrepreneurship, managing your cash flow, or focusing on business growth, this show is for you. Aimee’s mission is to help you move from financial stress to clarity, guiding you on how to align your budget, your money mindset and your energy with money, so you can reduce stress and gain financial confidence. You don’t need to work harder to fix your finances, but you do need a holistic approach that combines step by step financial strategy, mindset rewiring, and emotional/energetic alignment. Each episode will help you simplify your finances, expose limiting beliefs, and create actionable steps for lasting financial peace and empowerment. Your finances don’t have to be a source of stress. When you stop trying to outwork the numbers, and run from your past mistakes then you’re able to step into unstoppable finances, build an unstoppable business, and truly enjoy your unstoppable life. On the show we tackle things like: Mindset & Emotional Regulation - How can I improve my money mindset? - How do I stop avoiding my numbers? - Why do I feel anxious every time I look at my bank account? - How do I stop feeling guilty or ashamed about money? - What are my fears around money and how do I overcome them? - How do I stop tying my worth to my income? - How do I shift from a scarcity mindset to an abundance mindset? - How do I stop feeling behind with my finances? - How can I feel more confident making financial decisions in my business? - How do I balance my intuition with financial data? - How do I stop letting shame keep me from asking for help? - Why does budgeting always feel restrictive? - What if I’m scared to look at my numbers? Budgeting, Cash Flow & Business Finance Strategy - How do I create a budget for my small business? - How do I manage cash flow as a small business owner? - How do I separate personal and business finances? - What’s the first step to getting my business finances under control? Bookkeeping & Financial Tools (QuickBooks, Profit First, etc.) - When should I hire a bookkeeper? - What’s the best way to get started with QuickBooks as a small business owner? - How do I use QuickBooks for my online business? - What reports should I be running in QuickBooks each month? - What is a Profit and Loss statement? - Income statement vs Profit and Loss statement - What does it actually look like to use Profit First day-to-day? - What should I be tracking monthly in QuickBooks? - What’s the difference between bookkeeping and accounting? - How do I learn basic bookkeeping principles? - What is the purpose of a balance sheet? Behavioral Triggers, Overspending & Patterns - How do I stop overspending in my business? - How do I stop buying courses I don’t finish? - How do I know if a business expense is actually worth it? - How can I fix my finances without feeling like I’m failing? If you’re tired of the canned advice from experts like Dave Ramsey, Suze Orman or Kate Northrup where you’re left feeling not seen, not heard, and trying to cram your life into their financial strategy that just isn't working for you - then you're in the right place. Aimee is here to guide you with foundational financial principles that fit into your life. Let’s simplify your money, align your mindset, and create unstoppable finances together. Hit subscribe to catch new episodes each and every week - I’m so glad you’re here.

Episodes

November 4, 2025 20 mins

Do you start strong with your money — creating budgets, opening savings accounts, or setting up QuickBooks — only to stop halfway? In this episode of Money Simplified, Aimee reveals the six half-stepper money roles that quietly sabotage your progress and keep you from feeling financially free.

Discover which role you’ve slipped into — Safety Saver, Half-Step Strategist, Spreadsheet Dreamer, Card Juggler, Perfectionist, or Depriver —...

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Let's dive into the “overdoer” money roles that many female entrepreneurs fall into - like the hustle hero, generous giver, big vision dreamer, and lone wolf. I share how these roles show up in our lives, why they cause stress with money and business, and the small shifts you can make to step into healthier habits.

If you’re tired of feeling like you have to do it all to prove your worth, this episode will help you create more free...

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Let's dive into the 5 most common avoider money roles - like the Bill Dodger, Receipt Collector, One Day Organizer, Hopeful Improviser, and the Hider - and reveal how they sneakily show up in our lives. I’ll walk you through the hidden fears behind each role, why we fall into these patterns, and share simple, actionable shifts you can make today to step out of avoidance and into confidence. Remember, these roles aren’t who you trul...

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Let's pull back the curtain on five hidden money roles that might be causing you to leak cash - like the Earn and Burn, Upgrade Chaser, Comparison Spender, Feast or Famine Feeler, and Self Care Spender. I break down how these roles show up in everyday life, share practical mini shifts to help you stop sabotaging your finances, and offer mindset tools to help you take control.

Listen in to learn how you can choose a healthier money ...

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In this episode, I’m kicking off our Money Roles series by helping you identify the money roles you might be slipping into - like the Hustle Hero, Bill Dodger, or Self-Care Spender. I’ll guide you through a fun mini-quiz so you can spot these roles in your own financial journey, and I’ll share a simple reset practice to help you step out of self-sabotaging habits.

Expect honest insights, relatable examples, and encouragement to cho...

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In this episode, I unpack a recent sales call where I faced manipulative tactics designed to make me doubt myself and my approach. I dive into why you don’t have to buy from fear, guilt, or shame and why there’s never just one right way to build your business or manage your finances. I share personal insights on trusting your own timing, honoring your progress, and embracing support that feels empowering—not pushy.

If you’ve ever f...

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September 16, 2025 12 mins

Let's dive into the grief and fear that can surface when we try to outgrow old identities tied to survival and struggle - especially around money and success. I’ll help you explore why you might feel stuck or resistant even when you logically want to thrive, and guide you through important questions and practical mindset shifts.

You’ll learn how to release old patterns, embrace new identities, and move toward unstoppable financial ...

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In this episode let's dive into the mindset blocks that keep us stuck waiting for the “right time” to get support in our finances and business. I unpack the subconscious reasons behind delaying help, why waiting until you “arrive” only holds you back, and how this belief can sabotage growth and success.

I’ll share practical strategies on how to shift your perspective, let go of guilt or shame around getting help now, and introduce ...

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Let's talk life insurance but not in the way that you think. It's actually the perfect asset for female entrepreneurs like you!

Today I’m joined by Anna Felix, a smart money strategist passionate about empowering women to become financially bulletproof. We explore how life insurance can be more than just a safety net - it’s a powerful wealth-building tool for entrepreneurs. Anna and I break down the basics of term and permanent life...

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August 26, 2025 15 mins

Today we're diving into the world of energetics and how it can be the missing piece in creating flow with your finances. I’ll break down the difference between mindset and energetic alignment, unpack why strategy alone isn’t enough, and share practical tools I use like EFT tapping, breathwork, and nervous system regulation - to help you shift your energy around money.

If you’re tired of feeling stuck or like you’re hustling without...

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Let's dive into the mindset side of money - the inner conversations and beliefs that shape our financial decisions. You'll hear how guilt, fear, avoidance, and the need to prove yourself can sabotage your progress, and I’ll share two powerful mindset shifts: reframing your feelings about debt and learning to receive without tying your worth to hard work.

Plus, I’ll give you strategies to move from financial stress and guilt to true...

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In this episode, I’m diving into the first of the three foundational modalities I use with my clients: strategy. But not the stuffy, corporate kind - we’re talking about strategic simplicity and building profitable money systems that actually work for you, your business, and your life.

I’ll walk you through the four key systems I use: personal budgeting, business budgeting, bookkeeping, and debt payoff. You’ll get practical insight...

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August 5, 2025 2 mins

Money Mindset Playbook - https://aimeecerka.com/mindset

Free Resource: The Money Mindset Playbook helps you release guilt, shame, and limiting beliefs around money that are keeping you stuck; so you can finally build confidence, clarity, and control over your finances because your financial decisions aren’t just made in spreadsheets - they’re made in the moments you’re triggered. It's time to learn how to take back control and your ...

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August 5, 2025 15 mins

Today I get to introduce you to Money Simplified! In this episode, I share why I’m making this shift and what you can look forward to in the episodes ahead.

I break down my updated Unstoppable Finances Framework, diving into its four key pillars - profitable money systems, magnetic money, money confidence, and unstoppable momentum and explain how blending strategy, mindset, and energetics is essential for true financial transformat...

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In this episode, I tackle the common trap of chasing the perfect tool or app to organize your finances and business.... Only to still feel overwhelmed and behind. I share why tool-hopping is often a form of avoidance, not progress, and how real clarity comes from addressing what you’re truly avoiding. You’ll learn how to distinguish busy work from meaningful action, why emotional and mindset work matters just as much as systems, an...

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In this episode, I dive into a question I hear all the time: "Why am I struggling financially, even though I’m working hard and taking all the right actions?" I’ll share why simply making more money isn’t the answer - and what’s really going on beneath the surface. We’ll talk about financial foundations, mindset, and how to identify the hidden leaks that drain your finances. I introduce my free Cash Flow Calculator to help you gain...

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Let's dive into the belief that we have to work harder to earn more in our businesses... Something I struggled with myself. I share how our self-worth and ability to receive income aren’t tied to nonstop productivity, and why allowing yourself to rest is so important. I break down how to let go of hustle culture and embrace receiving with ease, not guilt. You’ll learn practical mindset shifts, how to release pressure, and why align...

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In this episode, I dive into the hidden ways shame and guilt over debt and past spending can do more damage to your finances than the debt itself. I’ll help you shift your mindset, break the cycle of avoidance, and reveal the key step to finally finding peace and personal power with your money. Expect real talk about why traditional strategies alone aren’t enough, the importance of focusing on your net worth - not just debt payoff ...

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Let's dive into what money mindset really means, why it plays such a critical role in your financial success, and how to start shifting your relationship with money right now. I’ll break down common money mindset blocks, share why just following strategy isn’t enough, and walk you through simple, practical action steps - like my intentional gratitude practice - to help you create lasting change. If you’ve ever felt stuck or held ba...

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This is part 2 of pulling back the curtain on my recent audio summit, Beyond the Numbers, and sharing an honest behind-the-scenes look at what really goes into hosting an aligned, heart-centered, values-driven event. I’ll dive into what worked, what didn’t, powerful mindset shifts before, during, and after the summit, and the emotional regulation that helped me find joy - even when the results weren’t exactly what I hoped for. If y...

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