PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!
Episodes
In this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner,...
In this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vend...
What does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier, Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes.
Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to expand your vision, trust your journey, ...
In this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message.
From the highs of performing on national stages to ...
In this episode of PR Yourself with Leah Frazier, keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how...
In today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversati...
Should celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier, Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take ...
In this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-friendly content, this episode is your road...
In this power-packed episode of PR Yourself with Leah Frazier, Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media landscape.
Discover her insider strategies ...
In this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the future of PR in business. Whether you&apo...
In this episode of PR Yourself with Leah Frazier, we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical tips for capturing the magic in day-to-da...
In this episode of PR Yourself with Leah Frazier, Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP?
Cynthia, a business expert and strategist, shares real-world examples of when &qu...
On this episode of PR Yourself with Leah Frazier, Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay?. Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressures of success and the often-overlooked question of mental and emotional well-bei...
In this episode, podcast PR expert Christina Lenkowski reveals the real secret to podcasting success: reaching the right audience, not just the biggest shows. Christina breaks down the power of podcasting to amplify your impact and build a loyal community. Tune in as she shares actionable strategies for identifying your ideal audience, crafting pitches that stand out, and turning podcast appearances into qualified lea...
We're back for another episode with Social Media Queen Karlyn Ankrom of Oh Snap! Social. But this time, she's here to give us all a swift kick in the you-know-what -- to let us know several "call to actions" (i.e. CTA's) that we're forgetting to use on social media for increased engagement. Are you looking to expand your follower count? Are you looking for more reach? Then, this is defini...
We wanted all the smoke when it comes to cannabis-related PR and well -- we got it! Coming to the podcast giving it to us blow by blow is the Cannabis PR King himself, Mike Mejer of Green Lane Communication. Whether you're in the cannabis business or not, you're going to want to take a listen, because Mike dishes actionable PR tips that can help drive success to any PR project or campaign.
Be sure t...
Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of coverage as possible for your event, red carpet event or press conferen...
We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap ...
Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting these answers ahead of time will hopefully cut down on poor expectatio...
It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses.
Be sure to take advantage of Mickie's free offer...
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