The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
Episodes
► RSVP For State Of Meta Ads Q2
► Listen To Episode 240: What To Do When Your Business Is In A Slow Season
Meta has bad days. And most business owners react to those bad days by killing campaigns that were actually winning... turning a temporary dip into a permanent loss.
In this episode, Dylan breaks down exactly how we optimize campaigns when Meta has a bad day, using a tool the Breezeway team built called the Bad Day Detector.
You&a...
In the last month, we automated 40 hours of work per week using AI — without hiring a single new employee. That's an entire salary we don't have to pay.
In this episode, Josh and Dylan walk through the exact step-by-step process they used to integrate AI into a small team and offload hundreds of hours of monotonous work so the team can live in their "green zone" and focus on the work that actually grows the busin...
Feeling plateaued, bored, or burned out in your business? You're not lazy, you're just spending your time on the wrong tasks.
In this solo episode, Josh breaks down the exact framework he's used over 13 years as an entrepreneur to escape the burnout loop and multiply his outputs without multiplying his hours. You'll learn the difference between maintenance tasks (the stuff quietly killing your growth) and compoun...
In this episode, Josh shows Dylan how he's been using AI to iterate on Meta ad creatives using Claude, ChatGPT, and Gemini. If you're running Meta ads and you're stuck on what to launch next to improve your ad performance - this podcast will show you how to take your existing winning ad creatives and come up with new, diverse creative angles to hit new audiences.
This is something new that Josh has been wor...
What if you could just talk to Meta Ads Manager and have AI do the work for you? That future just got a lot closer. In this episode, we break down the new Meta update that connects AI directly to your ad account — what it can actually do, what it means for the future of media buying, and the one thing every brand needs to start doing right now to be ready for it.
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One of our clients came into coaching last week - up over 600% year over year. Revenue through the roof. Bigger warehouse, bigger team, more SKUs than they've ever had. And the first thing out of their mouth was, "I'm freaking out." Because the slow season just started. And that's the thing nobody warns you about - the panic doesn't go away just because the numbers got bigger. It just gets louder. So t...
We just got back from Smart Marketer's private mentorship event — last year when we went to Smart Marketer Live the conversation was all around acquisition…. with only 1 session being about AI. But this time it was very different. A majority of the sessions were about AI. And in this episode we are going to talk through the 3 major AI lessons that were talked about and how some of the largest ecommerce brands in the world are ...
Meta just dropped something big and if you're running ads or selling products on their platforms, you need to understand what's coming.
On April 8th, Meta launched Muse Spark, a brand new AI model built from the ground up by their internal Superintelligence Labs team. But the part that should have every ecom brand owner paying attention?
Shopping Mode: a new feature inside Meta AI that lets users ask shopping questions and...
We ditched ChatGPT and moved our entire team to Claude and it changed the way we write, plan, and automate almost everything.
In this episode, we break down:
- The real reason we switched (it wasn’t just “better output”)
- The Claude features that made it a no-brainer (Projects + workflows)
- What actually changed inside the business after the move
- A few real examples of where the time savings came from
If you’ve been using AI but sti...
Every Meta advertiser has had that moment — performance tanks, they panic, they go to Reddit, they blame Meta. But nobody actually KNOWS if it was just them or if it was the whole platform. Until now. We built a tool that aggregates 50 businesses spending $500+/day to answer one question: "Was Meta having a bad day?" The data tells a fascinating story — and a hopeful one.
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We analyzed over two million dollars of client ad spend across nine major ecom industries — and what we found was honestly a little uncomfortable. The brands spending the most, and profiting the most, are doing almost the exact opposite of what most people in the $100-to-$500-a-day range are doing. And it's not about budgets. It's about a shift in what Meta's algorithm actually rewards right now. If you're still...
We found out last week that Meta is about to take away my credit card points. Our first reaction was: between the brands we manage and my own ad spend, we put a LOT of money through Meta every single month. And all those credit card points? They add up to real cash back.
What we found is honestly bigger than credit card points. Rumor has it, Meta is changing the entire way they bill advertisers — starting April 1st. And whether you...
Ever launch a brand new ad on Meta and wonder why it's barely spending? You're not alone - it's one of the most common questions we get from our coaching clients. In this episode, Dylan asks Josh 5 of the biggest Meta ads questions he hears every single week.
Questions covered:
1. Why does Meta not spend on newly launched ads?
2. Why does your ROAS spike every time you run a promotion?
3. What ratio o...
If you’ve been saying “I need better ads” or “I need my ROAS higher,” this episode might sting a little.
Because most ecommerce brands aren’t stuck from lack of effort - they’re stuck because they’re attacking the wrong constraint.
We break down the four levers of business growth (Acquisition, Fulfillment, Product Dev, Ops) and explain how to stop bucket-thinking your problems. Ads aren’t one thing. Teams aren’t one thing. Profit isn...
TEA 231: Are You Addicted to Achievement? The Hidden Cost of High Performance (W/ Dr. Mark Matthews)
In this episode, Josh sits down with Dr. Mark Matthews - PhD in psychology and high-performance coach - to unpack something most founders never stop to examine:
The difference between achievement and fulfillment.
You’ll hear:
- The ACTUAL definition of addiction
- How high performers unknowingly train their nervous system for constant stimulation
- The hidden cost of being achievement-obsessed
- Wh...
In this episode, Josh sits down with Nicole, co-founder of Bunnie Box and GPig Box - hyper-niche subscription brands that started as a simple idea… with a guinea pig sitting on her desk.
In month one?
She pre-sold the idea and hit 380 subscribers at under $10 CPA.
Growth became harder in a post-iOS 14 world where Meta changes constantly. Which is what caused Nicole to begin within with us.
Now? They’v...
► State Of Meta Ads Workshop
In this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta’s new advertising “brain” - and why it’s not a small update… it’s a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it’s optimizing for true interest alignment.
If your ads get engagement but won’t scale…
If your ROAS feels ...
If you feel like you’ve tested everything and your ads still won’t break past breakeven, this episode is for you. Josh and Dylan introduce the Three Dials framework, a clear system for identifying whether your real problem is the product, the message, or the ad itself, and how to fix them in the right order.
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► Work With The Ecommerce Alley Team
In this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high.
You’ll learn why “interesting” ads often don’t convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks.
If you’re running Meta ads and feel like something is off - ...
Last year, we partnered with 3 ecommerce brands in the pet, apparel and men’s hygiene space and grew them to nearly $2.4M from $1.4M. In this episode, Josh and Robert walk through the experience we had with all 3, what we learned, and what we are doing moving forward.
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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercea...
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