The Business Side Of Fitness
The Business Side of Fitness hosted by Vanessa Severiano, shares the journey of the founders, executives and pioneers behind some of the most well known and innovative brands in fitness and wellness. Each week, Vanessa curates meaningful and thought provoking conversations around sales, marketing, leadership, brand development, growth strategies, career development and much more. This show is a must for investors, entrepreneurs, and career minded professionals in the business of fitness and wellness. Hit the subscribe button now! Visit https://www.vanessaseveriano.com to learn more.
Episodes
Customer experience can make or break a brand.
As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the journey.”
Today on The Business Side of Fitness Podcast we chat about all things related to customer experience including:
- What separates an outstanding customer experience from an okay one
- How organizations can measure their suc...
Gyms and studios can be hesitant to work with aggregators and marketplaces.
The concern is often cannibalizing their current membership base, when really the role of these marketplaces is audience development.
Today on The Business Side of Fitness Podcast, Massimiliano Sardi, Vice President & Head of Partnerships at Gympass shares, “90% of the time, it's a new customer, a new member going to them.”
Gympass helps the fitness and...
We’ve all heard that content is king, but let’s face it; content without a solid strategy behind it is just noise.
Erika Shannon-Hathaway knows all about laying out a content strategy that works. On todays episode of The Business Side of Fitness Podcast, Erika shares the same methodology she used, which helped to take MYXfitness from 0 to favorable acquisition by BeachBody and then public via SPAC in under two years.&nb...
Every startup dreams of becoming a global brand, but not many make it.
Today on the Business Side of Fitness Podcast, Star Sage, Director of Business Development at Hyperice shares what it’s been like to go from startup to megabrand over the last 8 years.
Star attributes some of the success to relationship selling. She says, ” I think in our industry, we have such a luxury that we are selling something that is good for ...
“Life is a game. And the best storyteller wins. That simple. If somebody tells me that their sales are slow, then I tell them, well tell a better story. “
Storytelling really is the name of the game - in business and life!
And nobody tells a better story than today's podcast guest, Roger Harvey.
This man has impacted so many people and molded many careers in the fitness industry including mine.
We have known each other for over 20 ...
The fitness business is a passion fueled business, but…there's a big difference between a hobby and a business.
Not many people can turn their passion into a viable business, but Eric Posner, CEO and Co-Founder of Swerve is one of those people.
Today on The Business Side of Fitness podcast, Eric shares the grit that got him and his team within striking distance of their 10th year in business. While several virtual fitness bra...
“There's this terminology that sounds cool to talk about: series A series B, who cares? Build a product that changes the world.”
Hot diggity dog. Brian Chappon, CEO & Founder of CENTRED just gets it.
Today’s podcast episode of The Business Side of Fitness is worth your time!
Sugar coating is so lame.
“I lost the weight by chasing my kids around”
“I build this business with hard work and determination”
Oh, come on….YOU KNO...
What or who would you say is the biggest underdog in fitness?
In my opinion, it’s pilates.
Pilates is incredibly versatile, effective and valuable, but it hasn’t really gone mainstream.
Today, Kim Maugeri, co-founder and CEO of Skōp joins us on The Business Side of Fitness. Kim and her team are on a mission to redefine Pilates as a category and introduce it to the world in a new and exciting way.
Tune in to the conversa...
Looking to get that competitive edge?
Partnerships are a great way to offer more value to end users without stressing over high acquisition costs.
Today, on The Business Side of Fitness, Sean Turner, CEO of Les Mills US shares tips on how to create partnerships that are built to last.
He gives us the scoop on:
-How partnerships can solve retention problems
-Corporate wellness, the Les Mills way
-How the US market is different from ...
The anti-aging market sure is huge right now. Is your business missing out?
Doesn’t it blow your mind to think of how much money people invest into botox, fillers, plastic surgery and more to look younger? (p.s. no judgements here)
But what about… feeling better?
Fitness and wellness is the true bio-hack to ant-aging, right?
Today on The Business Side of Fitness, Jonathan Freeman, the Founder and CEO of Club Active, a chain o...
How many businesses were made during the pandemic, but won’t survive another year?
Time will tell who is built to last and who isn’t.
Today, on The Business Side of Fitness Podcast, Rab Shanableh, Co-Founder & CEO of OxeFit pulls back the curtain to bring us behind the scenes. He shares:
-Leveraging science to help athletes and every day people perform better
-How the technology minimizes injuries for users
-The thoug...
We’ve all heard the saying “the riches are in the niches”, yet niching down can be scarier than it seems.
What about the revenue opportunities we’re leaving on the table?
Let’s face it…FOMO stops a lot of business leaders from making bold decisions.
Ultimately, when we think this way, what we’re really missing out on is our edge; the chance to craft messaging that deeply resonates with the client we best serve.
Rachel Katzman, Co-F...
Does company culture impact profitability?
Even though it may be difficult to quantify, Amber Martinez, COO of Pound believes there is a direct correlation between people and profits and I have to agree with her!
Today on The Business Side of Fitness podcast, Amber drops 2+ decades worth of fitness business knowledge on us including:
- Her favorite acronym: REPS: relationships, experiences, processes, and success metrics
- Build...
Amy Boone Thompson, Owner & CEO of IDEA Health & Fitness says it best, “Every fitness professional needs to hone their business skills.”
Yes, we do!
The learning process never ends!
To advance in business we need to:
- Surround ourselves with people who elevate and inspire us
- Invest in continuing education
- Network with peers & mentors in our field
Today on The Business Side of Fitness podcast, Amy shares the s...
Do you roll your eyes when you hear the word “personalization”?
I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a way to get attention in today's market.
After chatting with Jason Moore, CEO & Founder of Spren, it’s clear that he and his team really get it. They’re helping the everyday pe...
Am I the only one that feels lost when it comes to the Metaverse, NFTs & Web 3.0?
Honestly, I have been pushing off learning more about this “new world” because it felt like the future…something I can learn about in a few years, but it turns out the future is NOW.
I tapped into expert Andy Hall, Head of Commercial at OliveX where he and his team are building the fitness metaverse to learn more.
Check out today's episode of The ...
Our lives are shaped by our everyday habits.
This is commonly known, but are we using behavioral psychology to really move the needle in the business of fitness and wellness?
Today on The Business Side of Fitness Podcast, Laura Munkholm, Co-Founder and President of Walla shares how she’s using personality typology to help studios retain their clients and more.
Tune into this episode to learn:
-The biggest surprise Laura came across...
Growth comes from stepping outside of your comfort zone and today I’m trying something I’ve never done before….
Surprise, surprise.
Today’s episode of The Business Side of Fitness is a solo episode where I’m taking a deep dive into all things SALES in the context of fitness and wellness. If you’re in the business of fitness and or wellness, this episode is a must listen for YOU to look at sales in a whole new way.
Buckle up b...
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