The Voice In My HED

Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.

Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)

But keeping that in mind, you have to choose which hills to die on.

We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.

It's been four months since the last episode of this show.

Certainly it has podfaded and will never recover, right?

Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.

A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.

Content creation is supposed to be fun... isn't it?

We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.