Community Creators with Shana Lynn

Community Creators with Shana Lynn

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaks I’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space. You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com

Episodes

August 25, 2026 8 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Creating an unforgettable event experience starts long before attendees walk through the door. In this episode, Shana sits down with event experience expert Phil Mershon to discuss how intentional pre-event engagement can increase attendance, foster meaningful connections, and build excitement before the eve...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Launches can be exciting, but they can also be one of the most demanding seasons for your team. Long hours, tight deadlines, and constant decision-making can leave even the most dedicated team members feeling drained.

In this episode, Shana shares four practical ways to support...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

What if the secret to creating a memorable event isn't giving people more information but giving them less?

In this episode, the late Steve D. Sims, entrepreneur, author, and creator of the renowned Sims Speak Easy events, shares how he built a highly sought-after experience ar...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Do you ever feel like content creation is taking over your schedule? Between social media, emails, YouTube, and membership content, it can seem impossible to keep up with everything that needs to be created.

In this episode, Shana shares her personal content creation process an...

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July 28, 2026 8 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Building a thriving community takes more than having the right strategy, engagement plan, or content calendar. At its core, a strong community is shaped by the behavior, values, and leadership that are modeled from the beginning.

In this episode, Shana sits down with Lauren Gol...

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July 21, 2026 16 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

As business owners, it's easy to keep adding more. More projects, more deliverables, more tasks, and more ideas. But more doesn't always mean better.

In this episode, Shana walks through a simple but powerful framework called the Action Priority Matrix. This practical tool help...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Many business owners spend significant time creating marketing funnels and customer acquisition strategies but give far less attention to what happens after someone joins. 

In this episode, Shana shares why a systems-based approach to retention is essential for helping mem...

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July 7, 2026 11 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Change inside a membership or coaching program is inevitable but how you handle it determines whether your community embraces it or pushes back. 

We dive into why change often creates friction and how to proactively lead your members through transitions in a way that builds trust and buy-in instead of re...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 80: Behind-the-scenes with 8-figure Membership Owner, Corinne Crabtree of No BS Women https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bs

What if more revenue didn’t mean more customers but better serving the one...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Are failed payments quietly draining your membership revenue without you even realizing it? 

In this episode, we dive into one of the most overlooked issues that can seriously impact your business and how your pricing strategy might be playing a bigger role than you think....

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 93: Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner

https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

What if your next client is already watching your content but you’re j...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Community building can feel isolating, especially when things get messy. But what if those challenges are actually a sign that your community is growing exactly as it should?

In this episode, we break down the Community Development Life Cycle - a powerful framework that explains the natural phases every commu...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 87: How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill:

https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gill

Everyone talks about collaboration as a powerful way to grow your business but what if the real thing h...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Pricing your membership can feel overwhelming especially when it doesn’t directly help people make money.

In today’s episode, we’re unpacking a powerful mindset shift around pricing. If your membership focuses on personal growth, clarity, community, or transfo...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is the hidden driver behind sustainable growth in any online program or membership. While most business owners focus on acquiring new customers, the real profit lies in keeping the ones you already have engaged.

Shana shares how a simple, strategic reactivation campai...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 09 - The Biggest Energy Suck in Your Online Business: https://www.shanalynn.com/podcast/the-biggest-mistake-community-managers-make

We break down a hidden drain in online businesses: spending too much time trying to fix unhappy customers. While it feels responsible to focus on complaints, the truth is that...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Struggling to get your existing customers to refer others into your program? Shana breaks down the real reason referrals aren’t happening and it might not be what you expect. She shares why results-driven programs naturally create word-of-mouth growth, plus three simple, actionable s...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

There’s one critical onboarding step that most online program owners overlook and it has nothing to do with your new members.

If you run an online course, membership, group coaching program, or sell through a launch model, you already know onboarding matters. It impacts r...

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April 21, 2026 7 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 129: Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

In this episode, we dive deep into why personal branding is far more than a vanity metric - it’s a measurable business growth strategy....

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April 14, 2026 4 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you've heard previous episodes about the Retention Accelerator framework, you already know that retention starts long before someone considers canceling. It starts on day one.

In this episode, we’re diving deep into the most important place to apply your retention stra...

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