Community Creators with Shana Lynn

Community Creators with Shana Lynn

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaks I’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space. You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com

Episodes

June 23, 2026 4 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Are failed payments quietly draining your membership revenue without you even realizing it? 

In this episode, we dive into one of the most overlooked issues that can seriously impact your business and how your pricing strategy might be playing a bigger role than you think....

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 93: Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner

https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

What if your next client is already watching your content but you’re j...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Community building can feel isolating, especially when things get messy. But what if those challenges are actually a sign that your community is growing exactly as it should?

In this episode, we break down the Community Development Life Cycle - a powerful framework that explains the natural phases every commu...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 87: How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill:

https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gill

Everyone talks about collaboration as a powerful way to grow your business but what if the real thing h...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Pricing your membership can feel overwhelming especially when it doesn’t directly help people make money.

In today’s episode, we’re unpacking a powerful mindset shift around pricing. If your membership focuses on personal growth, clarity, community, or transfo...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is the hidden driver behind sustainable growth in any online program or membership. While most business owners focus on acquiring new customers, the real profit lies in keeping the ones you already have engaged.

Shana shares how a simple, strategic reactivation campai...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 09 - The Biggest Energy Suck in Your Online Business: https://www.shanalynn.com/podcast/the-biggest-mistake-community-managers-make

We break down a hidden drain in online businesses: spending too much time trying to fix unhappy customers. While it feels responsible to focus on complaints, the truth is that...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Struggling to get your existing customers to refer others into your program? Shana breaks down the real reason referrals aren’t happening and it might not be what you expect. She shares why results-driven programs naturally create word-of-mouth growth, plus three simple, actionable s...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

There’s one critical onboarding step that most online program owners overlook and it has nothing to do with your new members.

If you run an online course, membership, group coaching program, or sell through a launch model, you already know onboarding matters. It impacts r...

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April 21, 2026 7 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 129: Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

In this episode, we dive deep into why personal branding is far more than a vanity metric - it’s a measurable business growth strategy....

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April 14, 2026 4 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you've heard previous episodes about the Retention Accelerator framework, you already know that retention starts long before someone considers canceling. It starts on day one.

In this episode, we’re diving deep into the most important place to apply your retention stra...

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April 7, 2026 5 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 111: Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

One of the most impressive things about the Savannah Bananas is how quickly they execute....

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March 31, 2026 4 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is one of the most important metrics in any online business especially if you run a course, membership, or group program. It directly impacts revenue, profitability, and long-term sustainability.

But if you’ve been searching for a magic formula to instantly incr...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’re a membership owner doing all the “right” things for retention - systems in place, onboarding mapped out, training completed - but your churn is still high, this episode is for you.

In this highlight conversation with Melinda Cohen, they ...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Choosing the right community platform can feel overwhelming with so many options available. In this episode, Shana breaks down a practical and strategic approach to help you confidently choose the community platform that aligns with your purpose, your audience, and your long-term goals. Instead of chasing sh...

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March 10, 2026 8 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 138 - Designing Unforgettable Live Event Experiences with Phil Mershon

https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershon

Shana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting prog...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

On a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:

If you have lots of programs, should everything be included in your membership?

It’s tempting to want to give members everyt...

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February 24, 2026 6 mins

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 60 - How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

https://www.shanalynn.com/podcast/how-to-have-raving-fans-and-lead-a-meaningful-community-with-lauren-golden

Have you ever felt a calling to start something meaningful—but didn’t know where to begin? 

In this epi...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When it comes to memberships, most business owners focus heavily on the sales and onboarding experience—but the cancellation process often gets ignored. In this episode, we talk about why hiding your cancellation button actually hurts your business, your brand, and your long-term gro...

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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay

https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

What does it really take to triple a membership in a single launch—without relying on hype or burning...

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