Magazeum

THE PRIME OF MR. NEVILLE BRODY

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“Once you have broken down the rules, literally anything is possible.’”

In the business of magazine design, few names resonate as profoundly as Neville Brody. And, to this day, he lives by those words. 

Renowned for his groundbreaking work and commitment to pushing design boundaries at magazines like The Face, Arena, Per Lui, and others, Brody is a true auteur in the wor...

BAD BUNNY

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Playboy is many things to quite a few people. We don't have to go into its history, but the thing you need to know is this: it's back. Yes, there will be photos of women in various stages of undress, and yes, there will be sharp writing from sharp minds. But mostly, the people behind it are going to try and build up the media brand, and that's important, because Playboy was arguably the first magazine that used it...

THE INDUSTRY'S LITTLE SISTER

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In early April, what’s left of the magazine industry gathered at Terminal 5 to see who would win this year’s National Magazine Awards—the ASMEs. Throughout the evening, the usual suspects stepped up to accept their Alexander Calder brass elephants—the ‘Ellies’—on behalf of their teams at The Atlantic, New York, and The New York Times Magazine. 

Then...

CHECK, PLEASE

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Thanks for tuning in. Just a note before we get going: This is the 50th episode of The Full Bleed, and I, along with the team here at Magazeum, truly appreciate the time you spend with us.

Waiting is what I consider a perfect magazine. Not because of its design or the writing, though both are stellar. But mostly because it functions as a closed loop. How? The subject and the audience are one and the same. Wait...

ONCE UPON A TIME IN THE WEST

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Where do magazine designers go after all the magazines are gone? That’s a question we’ve often pondered in recent years.

Well, if you’ve been paying close attention, you’d probably guess, as it turns out, a lot of them go to Cupertino. And much of this migration can be traced to 2014, when today’s guest, AIGA Medalist and Emmy award-winning creative director Arem Du...

THE INTERNET WILL NOT BE TELEVISED

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The tech industry is easy to dislike, admire, ridicule, resent, need, and all of the above. Look, this podcast doesn’t exist without tech. But there is also no "enshittification" without tech. Coined by writer Cory Doctorow that word has entered the general lexicon with a speed and ubiquity that might make someone like, I don’t know, Shakespeare envious. If he knew what was goi...

THE NEW YORK OBSERVER

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“I finally went up to Graydon and I said, ‘Hey, you know, I know you like me. I know you wanted me to be here, but I can also do covers.’”

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That’s today’s guest, Mark Seliger. He’s the same Mark Seliger who, at the moment of this exchange with Vanity Fair editor Graydon Carter, had already shot over 180 covers for Rolling Stone, where he was the chief phot...

REALITY BITES

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 I am Gen X. I’m telling you this because, well, this is hardly something that is ever relevant to any conversation when, in fact, it is also always relevant to everything.

But I just don't talk about it because who cares when I was born, or that we Gen Xers all live in the long and darkest of dark shadow of Boomers, or the loud echo of Millennials, or the annoyingly brash and unknowing living of whateve...

ONE EYE ON THE WORLD

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Monocle, the brainchild of the expat Canadian magazine maker, Tyler Brûlé, was born in early 2007, a relatively awful year for the magazine business, not to mention the entire world. In that year alone, more than 100 print magazines folded—or, as Wikipedia terms it, were “dis-established”—among them: Life (yet again), Premiere, Red Herring, House & Garden, Jane, Child, and Bu...

THE MAGAZINE'S THE THING

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When you chat with a filmmaker who has become a magazine editor you start to note the parallels between filmmaking and magazine making that you never considered before. Ok, that I hadn’t considered before.

The relationship between editors and art directors, and the relationship between a director and cinematographer, well, that’s actually almost the same thing. Editors and writers. Edito...

A STYLE ALL HER OWN

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Maggie Bullock: Last month, the big, bad headline in the world of women’s media was the shuttering of the groundbreaking feminist website Jezebel. We’ve since learned that Jezebel could be revived, but who even knows what that means? Regardless, the “closure” unleashed a wave of mourning, even among magazine fanatics like us who’ve become a little bit inured to the decimatio...

THE JOY OF READING

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Newspapers are in trouble and that’s not news to you. Print is expensive, the ads moved to Facebook and Google, the classifieds bled over to Craigslist. You know all this.

So, hats off to the newspapers that succeed today. And the ones that do, the big ones, the legacy media, have a surprising thing in common: magazines. The New York Times. The Times of London. Le Monde. Germany. Italy. All over Asi...

AN ENGLISHMAN IN NEW YORK

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If you can count yourself among the lucky ones who’ve met Robert Priest in person, any chance you remember what you were wearing?

Well, fear not: He does. According to his business partner, the designer Grace Lee, Priest possesses a near-photographic memory of how people present themselves. And those first impressions last a lifetime. 

To hear him talk, though, it’s not at all abou...

AN ART BAR FOR EVERYONE

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ArtBar is the perfect name for ArtBar magazine and that’s not always the case with the names of magazines. Founded by photographer and filmmaker Sarah Ingram in LA, ArtBar is like a dive bar for artists and their art. It’s democratic in its tastes, and wide in its scope. And fun.

Sarah wanted to hang with artists and so she created a space for them. Literally. From a recent editorial: "Ar...

THE LAST CELEBRITY MAGAZINE EDITOR

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Maggie Bullock: It’s 2016. Rachel and I are sitting at our desks on the 24th floor of the Hearst Tower working at Elle magazine when the glass double doors blow open—or at least that’s how I remember it—and a vision of white-blonde hair, metallic pants, and checkerboard platforms, breezes into the office speaking in a commanding British accent to two or three minion...

THE MAGAZINE OF THE MONTH CLUB

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One of the things I’ve learned while hosting this podcast is that there are a lot of magazines out there. More than I imagined. Meaning there was never a “death of the magazine,” simply a realignment of dollars and attention. If anything, there are more magazines being published than ever. 

But, and it’s a big but, they are harder and harder to find. There are fewe...

Highbrow, Brilliant: The Adam Moss Approval Matrix

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Adam Moss is probably painting today. He’s not ready to share it. He may never be ready to share it. You see, this ASME Hall of Famer unabashedly labels himself as “tenth rate” with the brush. And he’s okay with that.

As Moss explains, it’s not about the painting. After decades of creating some of the world’s great magazines, he is thrott...

NO RESERVATIONS

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Welcome to a new season of The Full Bleed. This year, we’re going to be talking to makers and creators, of course, but also more about the business of magazines. Because, let’s face it, making a magazine is not easy. It never has been. But we’re seeing more and more magazines—in print—out in the world and there’s a reason for that. At a time where the digital world is a me...

THE VIEW FROM THE WINDOW SEAT

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Despite its name, Direction of Travel is not a travel magazine. Sure, it’s a celebration of a certain kind of travel, but this is not a publication that takes you somewhere. Unless you think of Air World as a destination. Which I do.

Founder Christian Nolle is an AvGeek. Which is not an insult. More an acknowledgement of a state of mind. Christian loves all things aviation. And mostly he lov...