Scamfluencers

Scamfluencers

You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s most insidious Scamfluencers. And we are their prey. On Wondery’s new weekly series, join co-hosts Scaachi Koul and Sarah Hagi as they unpack epic stories of deception from the worlds of social media, fashion, finance, health, and wellness. These influencers claim to be everything from charismatic healers to trusted financial insiders to experts in dating. They cast spells over millions. Why do we believe them, and how does our culture allow them to thrive? From Black Swan Murder to a fake social media influencer to an audacious Hollywood Ponzi schemer, each season will take the listener along the twists and turns, the impact on victims, and what’s left when the facade falls away. Need more Scamfluencers? With Wondery+, enjoy exclusive episodes, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.com/links/scamfluencers/ now.

Episodes

June 24, 2025 5 mins

In Evangelical homes across the United States, sex outside of marriage is a sin against God. So, when Abbi becomes pregnant at 16, her devout parents hide her away at the Liberty Godparent Home, a little-known facility for pregnant teens on the campus of Liberty University. The Home says it helps girls decide what comes next – whether that’s parenting their babies or placing them for adoption. But inside the facility, the ...

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Polish immigrant Hershel Geguzin fled to the U.S. from the faltering Russian Empire at the turn of the 20th century. And like many scammers around this time, he adopts a fabulous new identity: as Prince Michael Romanoff, the last living member of the former Russian ruling family. Everyone knows the new prince is lying about his royal heritage, but he’s such a good hang, he floats from party to party across the U.S. and Eur...

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Rocky Aoki, the son of a vaudeville performer and a tango dancer, grows up in the wreckage of post-war Tokyo. With his natural flair for entertainment, he opens his first Benihana restaurant in Manhattan, making sure to entertain his customers via knife-wielding chefs. Rocky builds his business up throughout the 80s, stopping at nothing to make his restaurant empire bullet-proof, but he ends up almost bringing the ship dow...

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Multi-level marketing businesses like Mary Kay, HerbaLife, and Amway are so ubiquitous, it's almost hard to imagine where they started or how deep their influence goes. In this special episode of Scamfluencers, Sarah Hagi talks with Bridget Read about her new book, Little Bosses Everywhere: How the Pyramid Scheme Shaped America. She spent years researching the origins of the “pyramid scheme,” a twist on the classic Ponzi s...

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Inspired by Wondery’s hit podcast Against the Odds—learn how to survive whatever nature can throw at you through gut-twisting true stories of survival on the brink

How to Survive Against the Odds places you at the center of fifteen real life-or-death scenarios. Each story explores the physiological responses of the human body under unbearable conditions, how to counteract them, and strategies for survival from doctors and p...

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We’ll be back next week with all-new episodes, but in the meantime, we thought it was the perfect time to revisit our grossest-ever Scamfluencer: Brian Johnson, aka The Liver King. Brian grows up a scrawny kid who decides to bulk up to avoid being bullied. As an adult, he and his family adopt a “caveman” lifestyle, featuring an extreme diet of mostly raw meat. He becomes an influencer, selling supplements he promises will ...

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Teal Swan’s self-help empire is on the rise, and so is the backlash to some of her most controversial techniques. Teal fights back against her critics, releasing long rebuttals and detailed explainers on YouTube. She even invites a film crew to document her life and hires a private investigator to prove she’s got nothing to hide. But when the findings come out, things will get even more complicated. 

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We’ll be back in two weeks with all-new Scamfluencers episodes. In the meantime, we’re returning to one of our favorites. 

After surviving a difficult childhood, Teal Swan starts a family and reinvents herself as a spiritual leader for the Internet age. She gains a huge following by talking openly about a wide-range of topics, including taboo mental health issues. In her videos, she’s warm, candid, and relatable. But h...

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Paul Bragg used showmanship and outrageous claims to grow his health food company into a wellness empire. But after he died in his 90s and passed the company to his daughter, Patricia, people started asking questions. And soon it’s revealed that Paul and Patricia’s empire was built on a foundation of lies… about their products, and about themselves.

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Michael Milken is known as the King of Junk Bonds. In the early 80s, he pioneered a novel way to finance companies that traditional investors normally wouldn’t touch. His high-risk, high-reward investing strategy upended decades of Wall Street norms. And it made celebrities out of Michael and the corporate raiders he funded, like T. Boone Pickens, Rupert Murdoch, and Carl Icahn. Michael did make it possible for smaller com...

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Francois-Marie Banier is facing an uphill battle in French courts when he learns he’s being sued by Liliane Bettencourt’s only daughter, Francoise. When the French media learn of the accusations of financial abuse against the L’Oreal heiress, he becomes the butt of a joke, twisting the L’Oreal slogan, “Because he’s worth it.” But thanks to a nosy butler and 20 hours of secret recordings, a new scandal overtakes Francois-Ma...

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Francois-Marie Banier overcame indifferent parents to reach the heights of the Parisian art scene. His novels, plays, and photography gained him famous friends like Salvadore Dali, Princess Caroline of Monaco, and Johnny Depp. But he’s also known as a striving social climber who seeks the affections of older French women to bankroll his artistic projects. When he’s hired to photograph L’Oréal heiress Liliane Bettencourt, a...

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Conrad Black turned ownership of a single Canadian newspaper into a global media empire, and he used his wealth and status to cozy up to conservative superstars like Magaret Thatcher and Henry Kissinger. For years, he and his business partner lived large, looted company coffers to buy gulf stream jets, fund pet charity projects, and of course, throw lavish parties with famous people. But when a savvy investor reveals his s...

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April 7, 2025 47 mins

After her latest biography flopped, Lee Israel was hard up for money to buy booze and cat food. So, she used her research skills to access celebrity letters in prominent archives, stealing them and adding juicy tidbits to hike up their value. The librarians are clueless, and the collectors she sells to are flipping her letters for big bucks. But Lee discovers that the feds are not as charmed by her con artist bon mots.

Be t...

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When Thelma and Louise was being made in the early 1990s, production was in and out of financial trouble. Behind this shortage of cash was an Italian businessman and epic scammer named Giancarlo Parretti, who managed to buy multiple movie studios on two continents through falsified loans from a corrupt bank. Still at large in Italy, Giancarlo seems to be a scammer with nine lives.

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Billy Mitchell became the king of arcade games when he achieved a perfect Pac Man score, and held the highest score in Donkey Kong. But in the early 2000s, a documentary about an upstart trying to be the best at Donkey Kong leads fans to examine how Billy actually achieved those high scores. Nearly two decades later, the jury is still out on whether Billy was ever truly the King of Kong.

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March 17, 2025 44 mins

We’ll be back next week with all-new episodes but in the meantime we’re bringing back a very timely episode. In 2024, President Biden commuted the sentences of nearly 1,500 people in one day… including one of our very own Scamfluencers. Rita Crundwell had horse girl dreams, and she used her job as comptroller of a small Illinois town to pull off a colossal fraud. She poured millions into showing quarter horses and lived ex...

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March 10, 2025 36 mins

The Matharoo sisters have gone from globe-trotting tastemakers to detained prisoners. Stuck in an airport hotel without their passports or phones, they decide to take matters into their own hands – and hatch a bold escape plan. Before long, their story goes from local gossip fodder to an international scandal. 

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March 3, 2025 37 mins

While we work on some brand-new episodes, we’re returning to one of our very first episodes about two jet-setting sisters from Canada, Kiran and Jyoti Matharoo. In 2016, a mysterious apology video surfaces online. In it, the sisters claim they’re the masterminds behind a vicious gossip site that’s been stirring up scandal and controversy in Nigeria. The only problem? The video is a fabrication — and the truth is even stran...

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When Priscila Barbosa moves to Boston from Brazil in 2018, she sets out to pay off her debts and send money back home by driving for rideshare platforms like Uber and Lyft. Eventually, she decides her cut isn’t enough, and she rallies other undocumented immigrants to create one of the most lucrative illicit rideshare rings in Beantown. But this millennial #girlboss learns that suspicious groupchats and Instagrams flaunting...

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