Window Treatments for Profit with LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Episodes

327: Tara Kennedy: Customer Service Is Your Secret Weapon

July 14, 2025 • 55 mins

Today With Tara Kennedy: Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership...

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326: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 7: Skipping the System ( Or Not Having a Selling System)

July 7, 2025 • 27 mins

Today With LuAnn Nigara: In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table. Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps i...

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325: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 6: Taking “Maybe” as a Yes

June 30, 2025 • 20 mins

Today With LuAnn Nigara: “Maybe” feels polite. Safe. Hopeful. But in sales? It’s a silent killer. In this episode of Window Treatments for Profit, I break down the 6th Deadly Sales Sin: mistaking vague responses for real opportunities. You’ll learn why “maybe” doesn’t pay the bills, how to stop waiting in limbo, and the exact scripts to lead your client to a clear yes—or an honest no. If your pipeline is full of “we’ll think abo...

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324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close

June 23, 2025 • 17 mins

Today With LuAnn Nigara: If you're doing beautiful consultations and still walking away without a signed agreement—this episode is for you. In Part 5 of our “7 Deadly Sales Sins” series, LuAnn breaks down one of the most costly mistakes sales professionals make: Avoiding the Close. You’ll learn why clients actually want to be guided to a decision, how to confidently ask for the business without feeling salesy, and what practical ...

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323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon

June 16, 2025 • 21 mins

Today With LuAnn Nigara: In Part 4 of our solo sales series, LuAnn tackles a sneaky but costly sales habit: being a chameleon. It’s what happens when you adjust your tone, your process—or even your pricing—just to stay in the client’s comfort zone. The problem? You’re not leading the sale anymore… you’re following it. In this episode, LuAnn breaks down: The difference between empathetic communication and giving away your pow...

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322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping

June 9, 2025 • 24 mins

Today With LuAnn Nigara: Today we’re tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you’re impressing your client with all the bells and whistles...but what you’re really doing is overwhelming them and missing the mark. Here’s the truth: your clients don’t want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatment...

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321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk

June 2, 2025 • 22 mins

Today With LuAnn Nigara: Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets? In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn’t create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bi...

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320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales - Part 1

May 26, 2025 • 21 mins

Today With LuAnn Nigara: You’ve got the product knowledge, the design skills, and the consults on your calendar—but if you’re still leading with product instead of process, you’re leaving money on the table. In this episode, LuAnn kicks off a powerful new solo series: The 7 Deadly Sales Sins, based on the real-world coaching she does every week with Exciting Windows! pros. Today’s sin? Leading with the Product. And to illustra...

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319: What Would Lu Do?: How to Sell Like a Pro: The Sales Questions That Turn Maybes Into Yeses

May 19, 2025 • 26 mins

Today With LuAnn Nigara: Welcome to Window Treatments for Profit! Today, we dive into the fundamental truth that questions are the answers in sales, inspired by sales master Tom Hopkins. Learn how to transform your sales approach by asking strategic questions that create connections, clarity, and commitment with your clients. We’ll emphasize the importance of continuous learning and offer practical tips for improving your sales pr...

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318: What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

May 5, 2025 • 27 mins

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment pro should be asking on a discovery call—plus the real reason behind each one. Inspired by the sales genius of Phil M. Jones and enriched by a powerful real-life story from Matt Cobb inside the...

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317: What Would Lu Do?: Business Bravery: How to Take Action Despite Fear and Overwhelm

April 28, 2025 • 20 mins

Today With LuAnn Nigara: Every entrepreneur faces moments where fear and overwhelm stop you in your tracks. In this powerful episode, LuAnn Nigara dismantles the myth of fearlessness and introduces her proven "Business Bravery" approach developed over 40+ years of entrepreneurship. You'll learn practical strategies to take action despite uncertainty, including the morning intention that transformed LuAnn's business mindset and con...

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316: What Would Lu Do?: How to Qualify Leads Without Disqualifying Your Future Revenue

April 21, 2025 • 41 mins

Today With LuAnn Nigara: Hey friends—today we’re getting real about a critical part of running a profitable business: qualifying leads. Because let’s be honest—most of us are either letting go of clients who could have been ideal, or we’re wasting precious time on ones that were never a good fit to begin with. In this episode, I’m sharing three real-world stories from my own business journey that reveal the hidden opportunities in ...

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315: Leslie Excell: From Workroom to Vision Magazine: How to Build a Window Treatment Business Interior Designers Can Rely On

April 14, 2025 • 69 mins

Today With Leslie Excell: In this episode of A Well-Designed Business, LuAnn is joined by interior designer and entrepreneur Leslie Excell, founder of Excell Design + Co, for an honest, grounded, and inspiring conversation about building a business rooted in clarity, boundaries, and heart. Leslie shares the pivotal moments that helped her reshape her business—from learning to say “no” without guilt, to letting go of the comparison ...

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314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets

April 7, 2025 • 38 mins

Today With LuAnn Nigara: Are you stuck speaking price while your dream clients are listening for value? In this episode of A Well-Designed Business, LuAnn gets real about how to elevate your messaging to match the elevated clientele you’re trying to attract. She walks you through the subtle yet powerful mindset and language shifts that can position you as the go-to expert for high-end window treatment projects—without ever having t...

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313: What Would Lu Do?: 5 Traits Every Standout 7-Figure Window Treatment Entrepreneur Has in Common

March 31, 2025 • 26 mins

Today With LuAnn Nigara: What separates the window treatment pros who build wealth from those who just build stress? In this solo episode, I’m pulling back the curtain on the five non-negotiable traits I’ve seen in every successful entrepreneur I’ve interviewed, coached, or worked alongside. After 1,300+ podcast interviews, dozens of coaching clients, and decades building Window Works, one truth is clear: success isn’t magic—it’s m...

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312: Bound By Business: Amy Cramer: The Legal Side of Family Business

March 24, 2025 • 66 mins

Today With Amy Cramer: In this special episode of our Bound By Business series, Jessica Harling sits down with Amy Cramer of Cramer Law Group to explore the essential legal structures family businesses need. Amy breaks down why proper documentation matters in succession planning, how to match estate plans with business documents, and the importance of clear roles and decision-making authority. This practical conversation covers eve...

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311: What Would Lu Do?: Your Window Treatment Showroom Opening & Beyond—How to Build a Community Hub for Clients, Trades, and Partners

March 17, 2025 • 33 mins

Today With LuAnn Nigara: Opening a window treatment showroom is more than just a ribbon-cutting—it’s the launch of a space that can become the heartbeat of your business. Done right, your window treatment showroom can evolve into a thriving community hub where clients, industry partners, and trade professionals come together. In this episode of Window Treatments for Profit, I’m sharing proven strategies for making your showroom a d...

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310: What Would Lu Do?: If You’re Tryin’, You Ain’t: It Takes Action to Build a Profitable Window Treatment Business

March 10, 2025 • 19 mins

Today With LuAnn Nigara: Are you trying to grow your business, or are you actually doing it? In this episode of Window Treatments for Profit, we’re tackling one of the biggest mindset shifts that separates successful business owners from those who stay stuck: the difference between trying and doing. Inspired by the Toby Keith song If You’re Tryin’, You Ain’t, this episode will challenge the way you think about hiring, pricing, sale...

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309: Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System

March 3, 2025 • 64 mins

Today With Vita, Jill, Nikki, Julie, Leslie: Hi, welcome to Window Treatments for Profit. On today's episode, I'm joined by five powerhouse window treatment experts: Vita Vygovska, Leslie Excell, Jill Ballew, Julie Murphy, and Nikki Greenwood. For the past two years, they've been meeting monthly in their own mastermind group, sharing everything from financials to marketing strategies. More About Vita, Jill, Nikki, Julie, Leslie Nik...

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308: Bound by Business: Tim Yurek: Succession Planning Made Simple: Ensuring a Smooth Transition Without Financial Strain

February 24, 2025 • 64 mins

Today With Tim Yurek: Succession planning—it’s something every family business needs, but so many owners put off. In this episode of Window Treatments for Profit, I’m bringing you a powerful conversation from our Bound by Business series, where Jessica Harling sits down with financial expert Tim Yurek to break down exactly how to plan for the future of your business without disrupting your present. Tim shares how business owners ca...

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Window Treatments for Profit with LuAnn Nigara

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}327: Tara Kennedy: Customer Service Is Your Secret Weapon

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}326: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 7: Skipping the System ( Or Not Having a Selling System)

325: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 6: Taking “Maybe” as a Yes

324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close

323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon

322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping

321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk

320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales - Part 1

319: What Would Lu Do?: How to Sell Like a Pro: The Sales Questions That Turn Maybes Into Yeses

318: What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

317: What Would Lu Do?: Business Bravery: How to Take Action Despite Fear and Overwhelm

316: What Would Lu Do?: How to Qualify Leads Without Disqualifying Your Future Revenue

315: Leslie Excell: From Workroom to Vision Magazine: How to Build a Window Treatment Business Interior Designers Can Rely On

314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets

313: What Would Lu Do?: 5 Traits Every Standout 7-Figure Window Treatment Entrepreneur Has in Common

312: Bound By Business: Amy Cramer: The Legal Side of Family Business

311: What Would Lu Do?: Your Window Treatment Showroom Opening & Beyond—How to Build a Community Hub for Clients, Trades, and Partners

310: What Would Lu Do?: If You’re Tryin’, You Ain’t: It Takes Action to Build a Profitable Window Treatment Business

309: Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System

308: Bound by Business: Tim Yurek: Succession Planning Made Simple: Ensuring a Smooth Transition Without Financial Strain

Popular Podcasts

327: Tara Kennedy: Customer Service Is Your Secret Weapon

326: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 7: Skipping the System ( Or Not Having a Selling System)