The Garage: Tools For Retail Media Innovation
Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Retailers are increasingly using mobile apps as the primary platform for their loyalty and reward programs and this is revolutionizing the retail media, creating opportunities for a user-centric customer engagement and a concise attribution measurement. Join hosts Dan Massimino and Evan Hovorka as they sit with Brian Quinn, President and General Manager of North America at AppsFlyer.
What You’ll Learn:
- How to unlock the power...
Gaming is a larger platform compared to films, TV, and music, forming a powerful media channel and opening vast opportunities for retail media and advertising. Join hosts Dan Masamino and Evan Hovorka as they sit down with Greg Carroll, General Manager of Gaming Experiences at Microsoft Advertising to explore the nexus of gaming and retail media.
What You’ll Learn:
- Why gaming represents a larger market than music and film com...
The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we’re talking about it all in the latest episode of The Garage.
Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful interse...
On this episode of The Garage, we dive deep into the world of hyperlocal programmatic advertising. As the advertising landscape continues to evolve, brands and agencies are increasingly realizing the power of localized campaigns that reach customers right where they live.
Listen in as James Moore, Chief Operating Officer at Simplify, joins hosts Dan Massimino and Evan Hovorka at the Fontainebleau Hotel in Miami Beach during Pos...
On this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers.
Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive,...
It’s an omni-channel world and we’re just living in it! The retail media landscape is ever-changing and on this episode of The Garage, we’re getting the inside scoop on what lies ahead from all the right sources. Tune into our year-end special as Shawn McGahee, Head of Retail Media Ads at Google joins host Dan Massimino and Evan Hvorka, Vice President of Product Innovation at Albertsons Media Collective to give us the download on t...
In this episode of "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI.
Sean has founded and served as a key executive in ha...
In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.
- Introductions 00:00:01 – 00:05:04
- What is The Garage? 00:05:04 – 00:07:40
- “Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
- Creating space for i...
In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region.
During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the ...
In this episode of The Garage, hosts Dan and Evan are joined by Mike McNeeley, Senior Vice President of Product at Index Exchange. Join them as they discuss the importance of supply-side platforms (SSPs) in enhancing revenue transparency for publishers, as well as identity management, closed-loop attribution, and the need for standardization to streamline industry processes. Dan, Evan, and Mike emphasize the importance of flexibili...
In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.
- Introductions 00:00:01 – 00:05:04
- What is The Garage? 00:05:04 – 00:07:40
- “Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
- Creating space for i...
In this episode of "The Garage," hosts Dan and Evan are joined by Dan Hight, Business Development and Partnerships Executive at Placer.ai, and Paul Brenner, SVP Global Retail Media and Partnerships at Vibenomics.
Join as they explore the transformative power of in-store retail media and its impact on brands and retailers, as well as how innovations in in-store media are reshaping the consumer shopping experience and driving stra...
In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.
During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s ...
In this episode of The Garage, hosts Dan and Evan are joined by Kiki Allen, Retail Creative Lead at Meta, and Alicia LeBeouf, Head of Industry, Retail & Marketplaces at Meta.
Join them as they explore the evolution of retail media in the grocery sector, discussing innovative strategies like digital circulars and bundle ads that enhance consumer engagement. Kiki and Alicia also talk about how the shift from clicks to seamless...
In this special episode, Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes of innovation, collaboration, trust, and the promise of AI in retail media.
In this episode of The Garage, hosts Dan and Evan are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of content creation and advertising to the importance of data hygiene and trust-building. Casey also discusses the future of the advertising landscape, and expands on how machine learning and AI are transforming TikTok ads. If you e...
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, the Chief Commercial Officer at super{set}. Join them as they discuss the acceleration of retail media, the future of data integration, and the potential for AI to unlock value in the industry. They also explore strategies to enable the customer's media vision, brand vision, and sales vision in whatever capacity they choose to execute. JSD leads ...
In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI. Sean has founded and served as a key executive in half a dozen ventures throughout his ...
In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.
During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s ...
In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem.
During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to ...
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