Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
October 15, 2026 • 17 mins
Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl
Ep. 462
How different will your marketing team be in the age of AI?
Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, th...
Listen
Watch
Mark as Played
October 13, 2026 • 18 mins
Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf
Ep. 461
Can Grok Bot really build your whole content team in minutes?
Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited API access, and optimizing AI models ...
Listen
Watch
Mark as Played
October 8, 2026 • 17 mins
Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm
Ep. 460
“You don’t have a reach problem, you have a repeatability problem.”
Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement int...
Listen
Watch
Mark as Played
October 6, 2026 • 36 mins
Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl
Ep 459
Is your next website visitor an AI agent with a credit card?
Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agent...
Listen
Watch
Mark as Played
October 1, 2026 • 30 mins
Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh
Ep. 458
Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?
Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn ...
Listen
Watch
Mark as Played
September 29, 2026 • 30 mins
Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf
Ep. 457
AI is now a pretty good content creator—and that’s actually a problem.
Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how to teach AI your ...
Listen
Watch
Mark as Played
September 24, 2026 • 29 mins
(Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf
Ep. 456
Is the CMO role dead in the age of AI-driven marketing?
Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are transforming the marketing landscape, slashing the cost of creative production, and reshaping marketing teams. Learn more on scaling content with AI agents, automating paid and organic campaigns, and ...
Listen
Watch
Mark as Played
September 22, 2026 • 27 mins
Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm
Ep 455
Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%?
Kipp and Kieran dive into why the old rules of marketing no longer work—and what new playbooks you need to win in the AI era, at HubSpot’s Unbound. Learn more on building a living taste profile, leveraging AI for relen...
Listen
Watch
Mark as Played
September 17, 2026 • 34 mins
Free: 15 prompts to keep your brand visible in search https://clickhubspot.com/ikub
Ep. 454
Did you know that today, 68% of all Google searches end without a single click?
Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing, what it means for your company&rs...
Listen
Watch
Mark as Played
September 15, 2026 • 41 mins
[Free guide] build your second brain with AI: https://clickhubspot.com/efeg
To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout.
Ep. 453
Did you know that 86% of all new companies started aren’t expected to hire any employees?
Kipp, Kieran, and guest Dharmesh Shah (Founder of HubSpot) dive into the rapidly ...
Listen
Watch
Mark as Played
September 10, 2026 • 32 mins
Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl
Ep. 452
Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel?
Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platfor...
Listen
Watch
Mark as Played
September 8, 2026 • 34 mins
Build your AI marketing department with this Claude skill: https://clickhubspot.com/rlcb
Ep. 451
Is the CMO role dying?
Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pipeline, and what strategies comp...
Listen
Watch
Mark as Played
September 3, 2026 • 38 mins
Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv
Ep. 450
How can one Reel drive $120,000 in annual recurring revenue for your business?
Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the power of DM automation for lead captur...
Listen
Watch
Mark as Played
September 1, 2026 • 33 mins
*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh
Ep. 449
Is informational content on the internet dead?
Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and cr...
Listen
Watch
Mark as Played
August 27, 2026 • 22 mins
Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon
Ep. 448
Can you really fire your entire marketing team and replace them with AI?
Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search ...
Listen
Watch
Mark as Played
August 25, 2026 • 39 mins
Get our anti-AI slop checklist: https://clickhubspot.com/lhug
Ep. 447
For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.
Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and st...
Listen
Watch
Mark as Played
August 20, 2026 • 49 mins
Free: build a Claude-powered content engine https://clickhubspot.com/mslb
Ep 446
What does it actually take to 5x your solo marketing business in a year using AI?
Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how agentic systems drive efficiency and ...
Listen
Watch
Mark as Played
August 18, 2026 • 21 mins
Ep. 445
Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered marketing system?
Kieran dives into the essential starting stack every marketer can implement to become a systems builder and thrive with AI. Learn more on the key layers of a marketing AI system, how to create a personalized intel...
Listen
Watch
Mark as Played
August 13, 2026 • 17 mins
Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs
Ep. 444
Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead!
Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your intelligence portable and up-...
Listen
Watch
Mark as Played
August 11, 2026 • 14 mins
Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr
Ep. 443
What’s the clever, better alternative to pouring more money into Google or Meta ads?
Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, calculate smart budgets and ROI...
Listen
Watch
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.