Can Marketing Save the Planet?
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer. For more info visit: www.canmarketingsavetheplanet.com
Episodes
In this episode of Can Marketing Save the Planet, we are joined by John Marshall, CEO and Founder of Potential Energy, a coalition dedicated to changing the way we talk about climate change by finding messages that transcend division and actually move people to take action.
John's journey into climate communications came from a place of frustration around how public concern ...
Ahead of the Great Bit Green Week, just around the corner starting 6th June, in this episode of Can Marketing Save the Planet, we are joined by Helen Meech, Executive Director of the Climate Coalition, for an inspiring conversation which we hope urges every marketer, business, and community to get involved.
Helen has been working in the nature and climate space for nearly 25 years, building movements that start with a single belief...
In this episode of Can Marketing Save the Planet, we are joined by Dr. Simon Chard, cosmetic dentist and co-founder of PARLA Oral Care. PARLA is a B Corp certified challenger brand on a mission to give people toothpaste that is better for them, whilst ridding the industry of single-use plastic.
Simon, a high-profile dentist, was being used by one of the world's biggest toothpaste brands in their TV ...
In this episode of Can Marketing Save the Planet, we are joined by Cathy Benwell, Co-Founder of CIC, A Good Thing.
A Good Thing is a brilliant platform with a beautifully simple, yet truly impactful exchange idea, connecting businesses that have surplus items to local charities that gratefully receive items they need.
Like many impact focused ventures, Cathy and her husband fou...
In this episode of Can Marketing Save the Planet, we talk stories! We’re joined by Matt Golding, Director at Antidote - filmmaker, storyteller and strategist. Matt’s career has taken him from making viral comedy films for global brands to an exploration of how stories shape culture and belief.
Starting out creating shareable content for the likes of eBay and Disney, Matt found himself sitting in boardrooms alongside major agencies,...
In this episode of Can Marketing Save the Planet, we are joined by Suzie Mills and Tim Brann, two of the co-founders of Oxygen Communications. We were keen to learn more about their research findings into the sustainability of UK purpose-led websites, which reveals a troubling disconnect between organisations' sustainability intent and their digital execution.
Born during the first COVID lockdown, Oxygen Communications emerged from...
"Marketing's got this incredibly important role to play in generating meaning around the things that matter."
Following in the theme of sharing ‘good news’ and inspiration… in this episode of Can Marketing Save the Planet, we are joined by Ivo Gormley, OBE, Founder and CEO of GoodGym.
Ivo shares the story of how a simple act of running to deliver a newspaper to an older, housebound neighbour evolved into an inspiring...
In this episode of Can Marketing Save the Planet, we are joined by Fiona Ball, Group Director of Bigger Picture and Sustainability at Sky. She shares an unparalleled, 20-year insider’s view of how a major media company can authentically embed sustainability into its core, from operations to storytelling, and use its unique platform to educate and inspire millions.
Fiona’s work at Sky isn’t a recent endeavour, it’s a deep-rooted jou...
Welcome back… our first episode of 2026 - and in this episode of Can Marketing Save the Planet, we are joined by marketing strategist Florian Schleicher.
Florian shares his experience and provides a compelling insight into how marketing acumen can be the driving force behind a major city’s sustainability transformation.
In an exciting project with Vienna’s policymakers, Florian demonstrates how marketing’s role transcended traditio...
In this final episode of 2025, we talk to Glen McDermott, CEO of Red Rock Branding and a leader in the conscious business movement. Glen shares his personal journey from retail marketing to founding a purpose-driven agency focused on "healthy people and planet," driven by experiences with public health and Australia’s devastating bushfires.
We delve into a subject close to our hearts, the crit...
In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is emerging as the new purpose pioneers - B2B brands. In this episode of Can Marketing Save the Planet?, we sit down with Dave Vann, MD of agency, said & done, to unpack their latest revealing research, ‘The Purpose Reckoning,’ which surveyed over 300 businesses.
Our conversation del...
Community work at scale is like hope with its sleeves rolled up …
We loved this latest podcast conversation with Rob Hopkins, co-founder of the Transition Network, climate activist and author of the fabulous feel good book, ‘How to Fall in Love with the Future’. Rob argues that the most critical work of our time is to actively imagine and cultivate a longing for a better future. He talks about the climate crisis being at its heart,...
The integral role of the CMO in driving authentic sustainability…
In this final episode of our Responsible CMO mini-series, we’re joined by Sophie Collins, CMO at MPB.
Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations’ sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends trad...
The power of small steps – “I would say... keep pushing on to be a force for good as a marketer.”
In this episode, the second in our “CMO mini-series” we go on a bit of dive deep with Gerald Breatnach, a seasoned insights professional with a passion for sustainability - which led him to complete a Masters in Sustainability Leadership at the Cambridge Institute for Sustainability Leadership.
“When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge part of a CMO's job today.”
In this episode of Can Marketing Save the Planet? we kick off our “CMO mini-series” and catch up with Nick Lembo, Head of Marketing at Isometric, a carbon registry on a mission to reveal trust in carbon markets.
Nick provides an expert breakdown of the carbon re...
In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit down with Kerry McDonald, CEO of Orchard to explore the intersection of marketing, sustainability, and sponsorship.
We delve into the complexities of sustainability focused sponsorships, where the line between meaningful partnerships and greenwashing has been increasingly scrutinised. Kerry talks about why sponsorship when rooted in...
“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?”
In this episode of the Can Marketing Save the Planet podcast?, we’re joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but from many different angles – 12 to be precise!
As Tom explains, "If you can align to ...
Reimagining Business in a low-carbon economy…
In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, talking about marketing’s potential to reshape business for sustainability.
Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a living, he shares… "sustainability was jargon-filled, techno-babble nightmarishness… bu...
If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late?
In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media.
Sangeeta discusses her latest book, ‘What Will Your Legacy Be?’ - expanding on her p...
Agencies and green claims – Walking the talk or just talking?
In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challe...
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