Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

I know, I know, this is NOT the typical "how to make more money with your website & content" topic. However, the truth of the matter is, as a woman, I have had to learn how to work WITH my body to work smarter NOT harder. 

While I gave 4 super valuable tips on how to create higher quality content more easily in the last episode, this method builds right on top of that. 

I know you probably didn’t come to a podcast called Simp...

Feeling tired, busy, and still trying to create content that actually grows your business? Same. In this episode, I’m sharing how to create higher quality content in less time without handing your whole content strategy over to AI or spending half your week staring at a blinking cursor.

We’re talking about the behind-the-scenes systems that make content creation faster, easier, and a whole lot less brain-draining. I’ll share what c...

So many people think that they are "doing SEO", but in reality... the strategy they are using isn't actually doing anything for their business. 

Yes, SEO does take some work, but let's make sure that the work you are doing it actually doing work for your business and website conversion. 

Use this episode as a "check up" for your SEO strategy.

Jump into this live cohort of the Simple SEO Framework & Guided Group Program. 

Save $...

Have you ever felt like you have tried and tried and TRIED to grow your business using great content marketing and STILL feel like you're spinning your wheels?

Well, Lani has been there too, and she's sharing all about it today.

She had already done the research. Tried the blogging courses. Spent the time.

…and still felt stuck.

Not because she wasn’t trying—but because nothing was actually clicking.

In this episode, you’ll hear:

If you've ever wondered if making massive changes to your website-specifically your homepage copy will actually pay off, you are not alone.  When I told April that she needed to expand her homepage copy (by a lot) she looked at me like I was plumb crazy.

To put it bluntly, April didn’t think this would work. In fact… she pushed back on it.

But after making one key shift in her homepage copy, she booked multiple clients—and fast.

In...

How do you decide HOW to learn new things for your business? Do you just need to get scrappy and DIY it? Should you purchase a course? Or do you need a group program? Sure, it would be awesome to have everything done FOR you in your business (and life, lol), but the reality is that, as small business owners, we need to learn a LOT of skills and wear a lot of hats. 

Listen in to learn:

• The filter that I run my business learning...

If your content isn’t turning into sales…Something is broken.

Because you should be able to draw a direct line between your content marketing and your revenue—and if you can’t, we need to fix it.

In this episode, I’m breaking down four reasons your content isn’t converting—and what to do about it so you can actually improve your lead generation and ROI.

We’re getting into:

• Why you might be talking about the wrong problem
• How t...

Confession: I am the reason content systems even exist. 😅

Because if left to my own devices… we are in full on squirrel mode.

In this episode, I’m walking you through the five components your content system has to have if you want it to actually drive sales—without losing your mind or working 24/7 in the process.

We’re talking about:

• Why your system has to fit how your brain works
• Why this is so much bigger than ClickUp vs As...

“Just get more traffic.” They say. I will fix everything they say. 

That’s the advice everyone gives… and it’s one of the biggest lies in content marketing.

In this episode, I’m breaking down why chasing more clicks isn’t the same as building a profitable business—and how this mistake can quietly wreck your ROI over time.

We’re unpacking:

• Why traffic does NOT always equal revenue
• The difference between visibility and true lead...

Your content has a job.

And if it’s not doing these six things… It’s failing your business.

I said what I said. 😅

In this episode, I’m breaking down the real role your content should be playing in your lead generation—and why so many business owners are stuck creating content that doesn’t actually move the needle on sales or ROI.

We’re getting into:

• Why your content should be bringing in organic leads consistently
• The two res...

If I had to start over in 2026… here’s exactly what I would do.

Because despite what you’re hearing, SEO is not dead. Content marketing is not too late. And building a business online is still very, very doable—if you follow the right plan.

In this episode, I’m walking you through the step-by-step strategy I’d use to rebuild from scratch… and why most people are making it way harder than it needs to be.

In this episode:

• The fi...

What if you’re not making bad marketing decisions… you’re just looking at the wrong numbers?

In this episode, I walk you through a real-life scenario where I sat down to prove a point about ads vs organic content—and halfway through, the numbers made me question everything. If you’ve ever wondered whether your ads strategy is actually working or if organic leads are really worth the time, this is going to give you a much clearer pi...

Getting cited (or recommended) by AI is actually a big deal, BUT it's actually not as scary or hard as a lot of marketing "gurus" want to make it out to be.

Listen in to learn:

Why getting cited by AI really matters. 

How AI cites (or recommends brands)

And 7 fixes to get cited by AI (without blowing up your whole website and starting over).

AND save your seat for my brand-new live workshop: Content Systems for Sales, Live on April...

You know those emails you actually open vs the ones you instantly delete?

Yeah. There’s a reason for that.

In this episode, I’m breaking down five simple, service-first shifts that will completely change how your emails feel (and how people respond to them).

(And this is coming from someone who's had a CONSISTENT 50%+ open rate for YEARRRSSSSS)

Not spammy. Not weird. Just effective.

We’re getting into:

• The one mistake that mak...

Alright… so you know you need to be doing email marketing. But what in the heck are you actually supposed to send your email list every week?

In this episode, I’m breaking down a simple, realistic content strategy for your emails—specifically for small business owners and solopreneurs who are doing a lot of this themselves.

We’re talking:

• What emails you actually need (and what you don’t)
• How to create value without overcompli...

One of the issues that I know a LOT of entrepreneurs deal with is their email marketing- especially if you’re doing most of your own marketing or only have a small team.  The BIGGEST question (and the foundation one you must answer for all other email marketing questions is this: How often should you email your list?

Listen in for my take on different stats, takeaways from HubSpot reports, AND what works for email marketing in the ...

If you’ve ever used AI and thought, "This sounds terrible, and now I have more editing to do than if I had just written it myself," You. Are. Not. Alone.

In this episode, I’m walking you through the five components of any great custom GPT or workflow so you can use AI in a way that protects your voice, improves your content marketing, and actually saves time.

We’re talking about:

• How to give ChatGPT clearer instructions

• Why...

I don't know if you're like me, but I get at least 5 pitches a week. And 99 times out of 100, they are terrible fits and terribly written.  Which, honestly, has left me to wonder a time or two if collaborations actually work? My guest today, Jan Touchberry, not only believes that collabs are integral, but I truly think she has a God-given gift for seeing opportunities for and creating authentic collaborations. 

Listen in as we chat...

If your content marketing feels harder than it should, this might be why.

In this episode, I’m sharing 4 simple shifts that will help you win big on every long-form platform — without creating more content or working more hours. We’re talking about building a smarter foundation using Simple SEO and leveraging content repurposing the right way.

Inside this episode:

• The mistake most people make when trying to grow on multiple platf...