Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

When it comes to your messaging, did you know that failing to CLEARLY and SUCCINCTLY communicate your customer's journey to success is one of the sneakiest leaks there is? It's TRUE! We talk about your above-the-fold copy all the time when it comes to your website copy and messaging, but one of the areas everyone seems to miss is how you break down the steps to success for your IDA. So whether you are a long-winded storyteller or ...

Research says it can take anywhere from 7 to 47 interactions before somebody says yes to what you're selling, depending on what you're selling. Good news: that does NOT mean 47 new pieces of content.

If you've ever felt like you need to be everywhere, all the time, on every platform, just to make it in this business, then this episode is here to tell you that's not actually the answer.

• The real breakdown of how many touch poin...

I was SOOOO spoiled. My first hire ever was my best friend of 20 years. Zero training needed, zero worries, she just KNEW my voice, and I trusted (still trust) her compltely. Then I hired my first intern, and I remember sitting there thinking, "She doesn't know my voice, she doesn't know my sense of humor" on repeat, before it finally hit me: "Well, duh, Faith. Of course she doesn't know you as well as your BFF of 20 y...

Listen, I am a BIG fan of being scrappy. Bailin twine and duct tape were STAPLE tools growing up. And TRULY, sometimes we DO need to be scrappy in business. But there is ALSO a season in business where doing it all yourself stops being scrappy and smart, and quietly starts being the ceiling on your growth.

Most business owners do not realize they have hit that ceiling until months, sometimes years, after the fact. SO buckle up and ...

“Oh, I’ve gotta write that email.” “Oops, I haven’t posted today.” “Oh shoot, when am I gonna write that blog?” If you’re like EVERY business owner I know, you probably have a MILLION things running through your mental to-do list at all times. I get it! But the fact of the matter is, you don’t need to let marketing content be one of the things that adds to that stress.

The...

So I did something a little unhinged for a woman who talks SEO for a living... I baked a bajillion loaves of sourdough and set up shop at my local farmer's market (ya know, just for funsies). 

And all 37 loaves were gone before the market even closed.

I'm telling you exactly 

• What I knew about my market, my competition, and my own pricing before I ever set that table up (there was a notebook, calculator, and pricing ...

I went for a walk down the dirt road last week with zero intention of coming up with content ideas, and I came back with ten of them. If you have ever stared at a blank content calendar wondering why AI-generated ideas feel technically fine BUT completely lifeless, I need you to hear this one.

• Why walking away from your computer is genuinely step one, not a stalling tactic
• What praying, and not thinking ...

Over the years, I've watched savvy, successful business owners hand over serious money to copywriters who could craft beautiful sentences, but sadly, still couldn't close a sale worth a darn.

So if you're thinking about hiring a copywriter this fall, I want you to listen to this episode first. Today I'm handing you the exact filter I wish every business owner would run their next copywriter through, whether you ever work with me o...

I have been asked this question more times than I can count, on discovery calls, in the SSF group coaching room, in emails from listeners, and somehow in 290 episodes I have never once sat down and covered it on the podcast. So today, we're fixing that, Jack!

So today I’m covering 4 checkpoints to help you decide whether to show your prices on your website!

• The first question I ask myself & students to help them make...

Would you believe me if I told you that COPY is not always the first thing I fix on a client’s website (or potential client)? It’s true! Before I ever write a single word of copy for a client, I do a walkthrough of their website first, and there are exactly three things I'm hunting for every single time. Not the big obvious stuff either. The stuff that's quietly costing them leads while they blame their copy for not con...

Your homepage might look pretty, sound professional, and even get compliments… but still be quietly costing you qualified leads.

In this episode, I’m walking through 4 homepage mistakes that can make the right people hesitate, overthink, or click away before they ever take the next step. These are not always obvious “your website is broken” problems. They ar...

If there is one episode you listen to this week or this month, let it be this. I had COMPLETELY different plans for my day, but when the Lord dripped this in my spirit, I knew that I needed to record it. 

We talk a LOT about freedom in the online business space and, shoot, life in general. But the fact of the matter is, Biblical freedom looks a LOT different than what some people will tell you freedom is. 

Listen in, tak...

June was absolutely bananas around here, between three straight weeks of company, my new barrel horse getting his first taste of rodeo chaos, and running a business through all of it. I'm telling you what actually worked this month, including why the live Simple SEO Framework cohort was one of my favorite things I did all summer. I'm also being honest about what didn't — bit off more hours than I should some weeks, and I ha...

If your website is getting traffic but not enough leads, the answer may not be “write another blog.” The answer may be that your core website pages are not clear enough, strategic enough, or supportive enough to help someone make a buying decision.

In this episode, I’m walking through the five pages I would look at before adding another piece of content to your site, especially if you want more of your traffic to ...

Sometimes you need better SEO. Sometimes you need stronger copy. Sometimes you need clearer positioning. And sometimes, friend, you need both.

In this episode, I’m breaking down 4 checkpoints to help you figure out where your website strategy is leaking leads and what to fix first, including:

• What it means when people visit your website but never inquire
• Why bad-fit leads...

If your email list is growing but your sales are not, please do not throw email marketing in the trash just yet.

Email marketing can work beautifully, but just having subscribers does not automatically create sales. Your people need to hear from you consistently, understand how you think, and clearly see how your content connects to the problem they actually want solved.

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