Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners
We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep on Hooking Up With Us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!
Episodes
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Summer 2026 is shaping up to be a time for small businesses to focus heavily on AI integration, sustainability, local service demands, and lean operations. The building of brick & mortar locations are on the rise, AI software usage, and building with their community first. As the temperature goes up, so does the pressure on small business owners. Tune in and see wh...
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Understanding your business's financial health means knowing if you can pay your bills, sustain daily operations, and fund future growth. You can assess this by reviewing three core financial statements and calculating a few metrics to gauge your business's performance. Tune into this episode and see what type of health your business is in.
Other similar episodes:
Episode 194...
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Personal finance education is key to improving the financial stability of millions of Americans. Yet it is one of the least taught subjects in high school as teenagers get prepared to become young adults. A good budget and savings commitment are the foundation of your financial plan. Learn how to budget, cut expenses, set savings goals, and more.
There is a pr...
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This is not a PWI VS HBCU discussion. This is a discussion about what it is like to attend a PWI and an HBCU from a husband and wife perspective. My wife has obtained a B.S. and M.S. from two different PWIs (University of Central Arkansas at Conway and the University of Arkansas at Little Rock, and I got my B.S. and M.S. from the same HBCU ...
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We are now officially parents of a high school graduate (me for the 2nd time). The celebrations are now over, and the next journey in life is on the horizon. We have been taking you all down this high school conversation road, and now they are officially no longer in high school. By now, most students attending college in the ...
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We have been officially in the Name Image and Likeness (NIL) Era since July 2021. We actually did not realize it had been that long. Listen, we are for student-athletes getting financial compensation for what their presence and abilities bring to a college or university. The NCAA basically made boosting a legal operation compared to what they had ruled on in the past. This ...
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Choosing a college involves evaluating academic programs, total cost (Episode 202), location, campus culture, and career services to ensure a good fit. Key factors include assessing if the school offers your major, checking graduation rates, evaluating safety, and finding a campus environment where you can thrive. Tune into this episode to see what may he...
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Every year, families of students graduating from high school and their families decide if going to college is the next step in their lives. In this day and time, we have stark reminders that this was not always the case for minorities. The battle over education possibly pre-dates any recording known to man because once "knowledge" was defined, the struggle for "power" soon fo...
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There are slogans like "banking made simple, what is in your wallet, or trust us, and we will help you". But what happens when those avenues are not there to help you? Financial institutions have good ways of doing business and bad ways of not doing business for certain people. These backdoor policies are methods banks use to circumvent stan...
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Thank you all for Hooking Up With Us for 200 podcast episodes. We know most podcasts don't make it past episode 10, and we are eternally grateful for you all. We will recap some of our favorite podcast episodes and topics, and we want you all to ride down memory lane with us. Tune in and Watch4thehook as always.
#smallbusinesspodcasting #episode200 #milestoneepisode #smallbusines...
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Back in 2023, on Episode 39: Understanding Premiumization, we talked about how sometimes doing more for your brand can help it stand out. The caveat to doing more for your business is that you may have to spend more on your business, and that can be a problem.
Premiumization did not uniformly decline as inflation rose; rather, it shifted...
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Small business owners can expect enhanced digital tools, improved service, and continued tax relief from the IRS this Season. We would love to know who is there to help small businesses in the IRS with how they have gutted the Federal job sector since the beginning of 2025.
Every year, business tax filing criteria keep changing, and the tax deduc...
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The economic impacts of WAR are overwhelmingly negative, characterized by significant long-term Gross Domestic Product (GDP) losses, massive destruction of capital, increased public debt, and persistently high inflation!!!
While short-term gains can occur in specific sectors (like Defense) due to increased government spending- sometimes termed "military Keynesianism"- t...
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Last year, the U.S. economy was gutted due to the government's directed attacks on D.E.I. initiatives and jobs associated with those programs. This year, it is WAR that not many constituents deem necessary or beneficial for us as a country.
A WAR with Iran primarily impacts small business owners through rising energy and shipping costs, increased supply chain dis...
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A.I. can be your friend or foe. It can help or hinder your business, but your own understanding of A.I. will play heavily on how effects your business. A.I. can help you fake it to you make it, or it can seal your fate when it comes time for you to put up or shut up. Not a lot of fluff in this episode description, pull up this episode and listen to what is goin...
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Big business was all over the tongue of the Orange Tyrant last night, but he never mentioned the backbone of the American economy, the Small Businesses. Q1 2026 Small Business Report states 41% of small business owners cite inflation as their top concern. Yet tariffs and their implementation on countries where we had a 0% for 0% tariff swap still go unaddressed. What that me...
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In 2025, while Black-owned businesses continued to face capital access challenges, they contributed over $207 billion to the U.S. economy. SBA loan approvals for Black-owned businesses rose to 6.5% by mid-2025, though in the 2024 fiscal year, they received $1.4 billion in SBA-backed loans, representing only 7.2% of total approvals. Tune in to...
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I may be off base, but I feel like the Super Bowl 60 commercial felt very mayonnaise in content. lol Maybe for the umpteenth year, I just was unimpressed by so many commercials, I may have just zoned out while some of the better ones were playing.
This black history month feels like a war of attrition to keep telling our stories, telling the true history of this country because ...
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Supporting Black-owned businesses year-round, rather than limiting focus to Black History Month or Black Business Month (August). Look who just found out there is a Black Business Month. While February serves as a moment of awareness, the systemic disparities in capital access, funding, and growth opportunities persist throughout the year, with many Black-owned ...
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Technical difficulties turned this into a 2-part episode.
A business requires conditional, merit-based, and performance-driven management. A household is often based on unconditional support. You cannot treat employees like family members who cannot be fired, or it will create a toxic, unproductive environment.
Roles in the household are often fluid, whereas busi...
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