Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners
We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep on Hooking Up With Us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!
Episodes
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Successful businesses do not appear overnight. Many are not the same business that was created by the business owners. There are many ways that a business can be stagnant and become very difficult to manage for business owners. This where the REs come into play: reprioritize, refocus, reevaluate, regroup, recoup, and the list goes on and on. Sometimes ...
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Black-owned businesses often struggle due to economic challenges, a limited customer base, and systemic discrimination that hindered competition and access to resources. Hell let's be honest, 2025 has not done much of shit to help small businesses whether black owned or not progress any further as we can tell. There are so many ...
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Artificial Intelligence aka A.I. has been around in some form or fashion since the 1950s. Even upon further research the thoughts of thinking machines can go back to the 1940s. So we have about 70 years of thoughts, ideas, research, trials, and implementation of what A.I. stands before us today. A.I. is everywhere from the tv, laptop, phone, manufacturing,...
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Inflation is a sustained increase in the general price level of goods, and services in an economy, that significantly impacts various aspects of the economy. While moderate inflation can be a sign of a healthy, growing economy. High inflation can erode purchasing power, distort economic signals, and potentially lead to slower economic growth or even recessi...
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Mathematics is the study of structure, space, quality, and change, using logical reasoning and analytical thought to make sense of patterns and order the world. Let me say this, that is a lot and I mean a lot. lol
Math can be intimidating, but it is a necessity to survive in life. Everything revolves around a number, a formula, an equation of some sort. We live of of salar...
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First of all we want to thank Everyone who had listened, downloaded, left a comment, left a review, told a friend, and hell even if you said something we felt was negative. The past 36 months has been nothing short of earth shattering for us. We have met so many great people through podcasting and we are eternally grateful. We know you have to crawl before you can wal...
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Emotions significantly impact business communications, influencing how messages are received and interpreted. Understanding and managing emotions, both in oneself and others, is crucial for effective communication, fostering positive relationships, and achieving business goals. Tun in to this emotional rollercoaster of an episode!!!
#emotions #businessmindset #understandingbusiness #customerser...
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Branding your business involves creating a unique identity that resonates with your target audience. It helps distinguishes your company from its competitors. Your branding can include defining your brand's interest, personality, visual elements (brand logo, colors, fonts), your brand's mission, vision, and massaging. We have discussed "Brand Everything" in Epis...
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This will be a multi episode adventure into a mini course for podcast monetization. Let us take you from Idea to Implementation by teaching you how to create and sell your merch effectively. This course is designed for the serious podcaster who is looking to monetize their podcast by selling their merchandise, or a serious...
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Good customer service always helps retain your customers. It is what keeps your customers coming back for more purchases. Retaining customers increases your revenue and it's also much cheaper to keep a customer than to try to gain a new one. By actively listening to customers and providing timely solutions, businesses improve retention, gain i...
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Research significantly impacts how businesses operate by providing data-driven insights, leading to better decision-making, and fostering innovation. It helps companies understand their target audience, identify market trends, assess competitive landscapes, and ultimately improve business strategies. Understanding customer needs and preferences through market r...
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Passive income as defined is money earned with minimal effort (emphasis on minimal). Often times from investments or pre-existing assets that generate income over time. There is a difference from active income, which requires ongoing work to earn money. Honestly, most income is active income even when most dress it up as passive income. Passive income streams requir...
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Commitment and dedication are two crucial factors for being a successful business owner. Encompassing dedication to personal values and the business's mission, as well as a willingness to invest time, money, and energy. This can translate to consistent effort and a proactive approach to challenges and opportunities, hopefully leading to s...
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Today's episode we talk about the Gig Economy. The Gig Economy can deal with categories like digital marketing, freelance writing, software development, social media management, or even handmade crafts. We have created our own Gig Economy with Watch4TheHook. Even inside our Ecommerce business we have layers of our own Gig Economy helping...
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Search Engine Optimization (SEO) is a process of improving a website's or business's ranking in internet search results to increase organic traffic. SEO tries to get business owners to focus on understanding the fundamentals: keyword research, on-page optimization, and building a positive, strong link profile.
Backlinking is in reference to a link on o...
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In today's episode we are so happy to be celebrating the 5 year launch of the Watch4TheHook Apparel Brand. We discuss some of our highest highs, lowest lows, and all those business topics in between. We feel so fortunate to still be in business and we wanted to express that to all our customers, friends, and other supporters as well. This...
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Creating a budget for your business may not be as bad of a thing as you thought it was. A budget is a basic way to keep track of the money you are getting and the money you are spending as a business owner. Your monthly, or reoccurring business expenses are something you can use a budget to help keep track of. A decent starting point to creating...
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Assets add value to your company and can increase the company's value and equity. Liabilities can decrease your company's value and equity. We have talked before about making yourself look better on paper and a great way to do that is to acquire assets, and help keeping your negative liabilities at a minimum. Keeping a good credit health can be a positiv...
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We are now about to enter the 2nd quarter of 2025 and we are looking into the health of small businesses through the 1st quarter of 2025. SURPRISE, plenty of small businesses are struggling due to a multitude of reasons. There has big a cut on access to capital, product inflation, job loss, and a economic slowdown. U.S. policy right...
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Legacy is more about leaving something in people, more than leaving something for people. That is such a profound statement. We have often talked about how it is something in business owners that is not in most people. Our time on this planet will be encompassed by a dash (-) when it is all said and done, but you can be discussed by others well after yo...
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