Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

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Sometimes it is hard to be happy when sadness and despair have been at the forefront. The saying, "you laugh to keep from crying," might come to mind as well. Life you live as a business owner is a war of attrition sometimes. Yet, we all know this is what we signed up for. We take on the good with the bad, and sometimes a lot worse. Still we have to find a way to be than...

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The mental warfare of being a business owner involves significant psychological pressure stemming from chronic stress, financial instability, social isolation, and the fusion of personal identity with business success. This unique set of challenges puts entrepreneurs at a significantly higher risk for mental health conditions compared to the general population...

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A business getting on "one accord" is great way to achieving complete agreement and unity. It helps your business establish clear communication, create a formal written agreement outlining roles and responsibilities. Also a business can implement a strategic plan to align everyone's efforts towards common goals. This includes defining contributions, handling disag...

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Small businesses have generated over 64% of new jobs in America in the last 15 years. Yet small businesses continue to struggle even with the support of the Federal Government. Small businesses are job creators for a lot of middle-class Americans but in 2025 we have seen the middle class Americans take a real deep hit as far a job losses this year. Plenty of people hav...

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Community support over consumerism. Rather than us buying from us to solve small business financial support issues, we will just talk about how the black dollar still leaves our community without making an impact to help us. Some of the tone deaf responses can be, "I bought from them once a few years ago, I supported them once last year", or etc. ...

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Choosing the wrong business partner is highly risky and can lead to serious financial, legal, and reputational damage to a business. Beyond a basic misalignment of goals, a bad business partnership can lead to crippling disagreements, a toxic work environment, and even legal action. Tune in to this episode to see how you may need a business partner, and ...

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A business model is a company's profit making plan. There actually is no fool proof way for any business to make money. There are lots of business plans and business models to choose from as learning mechanisms for a business to grow. Sometimes a business can be successful because of the problem they are trying to solve, or just because they have a large established...

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As they say, all good things must come to an end. We first and foremost want to thank everyone who has been Hooking Up With Us the past almost six years. You all have made this a business venture so unforgettable and fun to say the least. We will be sunsetting the Watch4TheHook Apparel Brand effective December 31, 2025. Honestly I never thought back in 2014 or 2015 when I...

*****It has been rough to say the least for small businesses in America lately, and does the future look any better? The future holds a mixed landscape of significant Hooks and somewhat promising opportunities. While persistent economic pressures are concerning, many entrepreneurs remain optimistic and are adapting to the ever changing landscape entrepreneurs must navigate. Tune into this episode and listen to what small entrepr...

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We all know as business owners the ultimate goal is to have a successful business. Proving "haters" wrong is often a distraction from the core objective. You should try to save your business and prove your supporters right, not the haters. Focusing on the people who matter, like customers, team members, and investors, provides the support and resources nee...

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Job displacement is not a fake thing right now. Increasing risk of displacement as self-checkout and automated payment technologies become more common in workplaces. The most successful businesses will augment human skills, emphasizing valuable traits like negotiation, empathy, and strategic thinking that AI can't replace. A major driver of th...

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There are systems in place where potential business owner's can hopefully gain an access to capital. Using Other People's Money (OPM) is a financial strategy that allows business owners to leverage outside lender's capital to pursue investments or opportunities that ither wise would be unavailable to them.

OPM, when properly leverage can accelerate the path to...

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Some people are extroverts and some people are introverts, and then those people can become business owners. One of the most "helpful ways" to meet more like minded individuals is attending networking events that appeal to what you might be doing as a business owner, or becoming a business owner. These gatherings may provide tangible tips for attendees, and ...

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PSA This Episode May Trigger Some Strong Responses!!!

Black culture and small businesses have a long, intertwined history rooted in resilience, community building, and economic empowerment in the face of systemic barriers. From historical hubs like Black Wall Street to the rise of modern entrepreneurs (like ourselves), Black owned businesses have served as pillars ...

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This podcast episode takes a candid look at the question many business owners ponder: if you could go back in time, knowing all the triumphs and trials, would you choose the path of entrepreneurship again? We delve into the raw experiences of seasoned business owners, exploring the highs and lows of our entrepreneurial journey.

This episode aims to provide an unfiltered look i...

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Successful businesses do not appear overnight. Many are not the same business that was created by the business owners. There are many ways that a business can be stagnant and become very difficult to manage for business owners. This where the REs come into play: reprioritize, refocus, reevaluate, regroup, recoup, and the list goes on and on. Sometimes ...

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Black-owned businesses often struggle due to economic challenges, a limited customer base, and systemic discrimination that hindered competition and access to resources. Hell let's be honest, 2025 has not done much of shit to help small businesses whether black owned or not progress any further as we can tell. There are so many ...

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Artificial Intelligence aka A.I. has been around in some form or fashion since the 1950s. Even upon further research the thoughts of thinking machines can go back to the 1940s. So we have about 70 years of thoughts, ideas, research, trials, and implementation of what A.I. stands before us today. A.I. is everywhere from the tv, laptop, phone, manufacturing,...

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Inflation is a sustained increase in the general price level of goods, and services in an economy, that significantly impacts various aspects of the economy. While moderate inflation can be a sign of a healthy, growing economy. High inflation can erode purchasing power, distort economic signals, and potentially lead to slower economic growth or even recessi...