Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies
Welcome to the Start Global Insights. The business podcast for companies looking to expand globally. On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets. Let’s find together the answers to the questions: How to prepare your business for international trade? How to select proper focus markets? How to get market insights and research new markets? How to find proper local partner and start your sales? How to start cross-border trade? How to make your global trade consistent? And many others… Expanding a business internationally is about more than just crossing borders, it’s about understanding people, cultures, and the mechanics of complex sales. Start Global Insights, hosted by Dmytro Shvets, is a dedicated resource for entrepreneurs, sales leaders, and business owners looking to scale globally. We move beyond generic advice to provide practical, expert-led intelligence on how to successfully enter new international markets and build sustainable B2B sales operations. How We Help You Grow This podcast serves as a high-level learning tool, offering deep dives into the strategies required to sell complex products and services in a globalized economy. We feature a variety of formats designed for the lifelong learner: Local Market Blueprints: We decode the business landscape of specific regions, including Sweden, the Netherlands, Norway, Denmark, and many others, providing direct insights into local business etiquette, market structures, and entry roadmaps. The Story of One Exporter: We go behind the scenes with founders and CEOs who share the real-world trials, errors, and breakthroughs of their expansion journeys. These case studies provide a tactical look at how diverse businesses crack foreign markets. Strategic How-To Guides: Practical frameworks on the essentials of global trade, from choosing the right focus markets and conducting deep-dive research to international B2B lead generation and maximizing your ROI at trade shows. Thematic Deep Dives: Specialist episodes exploring the nuances of international business, including interest-based negotiation (utilizing Harvard methodologies), cross-functional team synchronization, and the "Anatomy of Trust" in intercultural partnerships. Insights from Global Experts Every episode features professionals who have been on the front lines of international expansion: Founders and CEOs of successfully globalized companies sharing their practical "on-the-ground" experience. Global Sales Executives from multinational firms like Cisco and LeanIX discussing complex sales cycles and partner channels. Academic Leaders and Specialists from institutions like Harvard and Stanford focusing on cross-cultural communication and negotiation. Trade Officials and Consultants who reveal how to utilize open data and public resources to accelerate market entry. Start Global Insights is for the professional who values practical skill acquisition and a deeper understanding of the global buyer's journey. Join us and gain the expertise needed to scale your business with confidence. Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global
Episodes
While Part 1 of this series explored the cultural identity of Ukraine, this concluding episode moves directly into the meeting room.
The episode is a practical guide for any international leader ready to close deals and manage successful partnerships in the Ukrainian market.
Host Dmytro Shvets continues his conversation with cross-cultural expert Maryna Starodubska to share practical tips for negotiating in Ukraine. This episode expl...
As global interest in Ukraine reaches an all-time high, international businesses are looking beyond the headlines to understand the real identity of the nation.
In this first episode of a special two-part mini-series, Dmytro Shvets explores the "frontier culture" of Ukraine with cross-cultural expert Maryna Starodubska. Designed for global businesses looking to navigate the Ukrainian market, this episode moves past the headlines to ...
Australia is often perceived as a remote market, but for international businesses, it represents one of the most affluent and high-growth opportunities in the world.
In this episode of Start Global Insights, host Dmytro Shvets interviews Marcus Alexander, Managing Partner of Codu Group, to reveal how international brands can break into the Australian market.
What You Will Learn:
- The "Home of Duopolies": Why the Australian retail l...
Stop wasting time on leads that won't close and learn how to navigate the complex stakeholder web to reach the person with overall authority.
In the global market, there is an abundance of clients, but it’s easy to get lost chasing the wrong ones. Most sales teams fall into the "easy to be busy" trap—filling their CRM with activity that never turns into revenue.
In this episode of Start Global Insights, host Dmytro Shvets sits down w...
Ready to master Intercultural Communication and adjust your Global Market Entry Strategy? The secret to international business success isn't just your product, it's understanding the global anatomy of trust.
In this episode of Start Global Insights, we sit down with cross-cultural expert and author Maryna Starodubska to decode the subtle, often unseen cultural dimensions that make or break international deals.
In this episode, you wi...
Looking to export your food products to Scandinavia? The Swedish food retail market is worth ~ €27 Billion, but it is famous for its concentration: 90% of all sales are dominated by just three major players.
In this essential episode of Start Global Insights, host Dmytro Shvets sits down with Jenny Köpper, CEO of Food Collective and former Category Manager for major Swedish retailers. Jenny shares the insider roadmap for securing pr...
Many businesses jump into international markets without doing their homework, which can lead to big mistakes and wasted money. But what if we told you researching new markets isn't just for huge companies?
In this episode of Start Global Insights, host Dmytro Shvets chats with Olga Gvozdyova, a top expert from Ukraine's Entrepreneurship and Expert Promotion office. Olga has tons of experience helping businesses like yours figure out...
Are you an exporter eyeing the Netherlands? This episode of our podcast for exporters offers an insider's look into the Dutch market, featuring Geddy van Elburg, Managing Director of MKB Trade Office and owner of Ion Moon International Digital Marketing Agency.
With extensive experience in market analytics and understanding Dutch and international customers, Geddy shares invaluable insights on navigating this unique European landsc...
Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.
Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.
Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key.
Listen to the first part of the interview in the episode #...
This episode features Olena Tokar, CEO of Lol & Pop, a Ukrainian candy company that successfully expanded globally.
Olena shares her inspiring entrepreneurial journey, from starting the company inspired by Martha Stewart to overcoming the challenges of franchising and exporting.
Learn how she navigated quality control issues, invested in learning about exporting, and ultimately broke into the US market during the COVID-19 pandemi...
In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has extensive experience in preparing startups and companies for pitching their products to international clients, shares his insights on effective communication strategies that resonate with potential customers.
Episode Highlights:
- The importance ...
In this episode of Start Global Insights, host Dmytro Shvets sits down with Jorge Etchebehere, former International Sales Manager at Rizobacter Argentina, to explore the intricacies of sales to and from Argentina. Jorge shares his experience in international trade, peculiarities of Argentinian markets and his journey in broadening Rizobacter's reach across continents.
Episode Highlights:
- Insights into the Argentine market, includ...
Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success.
Episode Highlights:
- Understanding the realistic expectations for first-time exporters at trade shows.
- The importance of preparation: How to effectiv...
In this episode we will discuss one of the largest markets of Europe with almost 47 million of consumers.
The guest of the show is Pedro Jara, an independent consultant from Spain with over three decades of expertise in retail and business consulting. Pedro brings a wealth of knowledge from his experience in management roles within large retail chains, his work in trade with the Extremadura government, and his support for businesses...
In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey.
With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable journey of international expansion, inn...
How to enter Japan's retail and start selling your goods in this country?
This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners.
Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.
In the Part 1 of our conversation we have discussed the intricacies of t...
In this episode of Start Global Insights about Saudi Arabia, Dmytro Shvets meets Konstantin Gridin, a partner at CFC Big Ideas with over two decades of experience in international business consultancy.
Konstantin shares tips and tricks from his extensive work in the Kingdom of Saudi Arabia.
Highlights from the episode:
- Insights into Saudi Arabia's unique business culture.
- Essential advice on selecting the right local agents and di...
This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners.
Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.
In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG.
Highlights ...
When you're entering a new foreign market, nobody knows you there.
Trust in your brand is low, and your understanding of the target audience is limited to research data.
You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.
But finding the right partner is just the beginn...
Another year comes to its end and it’s time to wrap up.
There were 19 episodes this year. We have explored and virtually travelled with you to 10 countries and got insights from local experts from: Denmark, Ukraine, UK, USA, Israel, Canada, Japan, Lithuania, UAE and finally Colombia.
The more interviews I conduct the more I see the commonalities in all markets that we talk about. In this Christmas episode I will go through some point...
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