Start Global Insights

Start Global Insights

Welcome to the Start Global Insights. The podcast for businesses looking to expand globally. On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets. Let’s find together the answers to the questions: How to prepare your business for international expansion? How to select proper focus markets? How to get market insights and research new markets? How to find proper local partner and start your sales? And many others… Join us on this show and get answers about international trade directly from local players and global expansion experts. Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global

Episodes

March 18, 2025 28 mins

Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.

Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.

Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key.

Listen to the first part of the interview in the episode #...

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This episode features Olena Tokar, CEO of Lol & Pop, a Ukrainian candy company that successfully expanded globally.

Olena shares her inspiring entrepreneurial journey, from starting the company inspired by Martha Stewart to overcoming the challenges of franchising and exporting.

Learn how she navigated quality control issues, invested in learning about exporting, and ultimately broke into the US market during the COVID-19 pandemi...

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In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has extensive experience in preparing startups and companies for pitching their products to international clients, shares his insights on effective communication strategies that resonate with potential customers.

Episode Highlights:

- The importance ...

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In this episode of Start Global Insights, host Dmytro Shvets sits down with Jorge Etchebehere, former International Sales Manager at Rizobacter Argentina, to explore the intricacies of sales to and from Argentina. Jorge shares his experience in international trade, peculiarities of Argentinian markets and his journey in broadening Rizobacter's reach across continents.

Episode Highlights:

  • Insights into the Argentine market, includ...
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Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success.

Episode Highlights:

  • Understanding the realistic expectations for first-time exporters at trade shows.
  • The importance of preparation: How to effectiv...
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In this episode we will discuss one of the largest markets of Europe with almost 47 million of consumers.

The guest of the show is Pedro Jara, an independent consultant from Spain with over three decades of expertise in retail and business consulting. Pedro brings a wealth of knowledge from his experience in management roles within large retail chains, his work in trade with the Extremadura government, and his support for businesses...

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In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey.

With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable journey of international expansion, inn...

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How to enter Japan's retail and start selling your goods in this country?

This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners.

Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.

In the Part 1 of our conversation we have discussed the intricacies of t...

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In this episode of Start Global Insights about Saudi Arabia, Dmytro Shvets meets Konstantin Gridin, a partner at CFC Big Ideas with over two decades of experience in international business consultancy.

Konstantin shares tips and tricks from his extensive work in the Kingdom of Saudi Arabia.

Highlights from the episode:

- Insights into Saudi Arabia's unique business culture.

- Essential advice on selecting the right local agents and di...

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This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners.

Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.

In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG.

Highlights ...

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When you're entering a new foreign market, nobody knows you there.

Trust in your brand is low, and your understanding of the target audience is limited to research data.

You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.

But finding the right partner is just the beginn...

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Another year comes to its end and it’s time to wrap up.

There were 19 episodes this year. We have explored and virtually travelled with you to 10 countries and got insights from local experts from: Denmark, Ukraine, UK, USA, Israel, Canada, Japan, Lithuania, UAE and finally Colombia.

The more interviews I conduct the more I see the commonalities in all markets that we talk about. In this Christmas episode I will go through some point...

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My guest in this episode is Rodolfo Móseres Dieppa, he has 30+ years experience in International Trade and Investment, runs RMD & Associates Consulting and helps to Canadian government in assisting Canadian businesses in their expansion.

And before that Rodolfo made a career as a Consul and Trade Commissioner to Canada for TPO ProColombia with a mandate to promote and develop SME exports from Colombia into the Canadian Market pl...

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My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

And...

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My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

So,...

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Is there at all the U.S. negotiation culture? Or is it a number of many cultures within this huge country?

With the guest of this episode we propose you to use the Harvard interest-based negotiation approach to deal with all of them.

This episode is the 2nd part of the conversation with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schoo...

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Join us in this episode of Start Global Insights as we reveal the potential of Lithuania as a strategic business hub.

My guest this time, Saulius Racevicius, a local professional, with 20+ experience in banking and finance, sheds light on the insights of doing business with this interesting country.

In this episode we discussed:

  • The resilient economy of Lithuania amidst regional challenges.
  • Lithuania's courageous journey to indepen...
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No matter if you are selling locally or globally, to establish your presence in the market you need to negotiate. This is a skill that needs constant development and practice.

In this episode we will talk about Harvard negotiation approach with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business...

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One powerful gateway to enter the UK market and tap into its vast potential is the London Chamber of Commerce.

My guest in this episode is Nick Charles, a Head of Community and Member Relationships at London Chamber of Commerce and Industry

For 11 years Nick is helping to almost 7000 members of the chamber to connect to each other and develop business opportunities within the UK and overseas.

In our conversation we will discuss:

  • Wh...
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This episode is devoted to trade with Canada. Part 2.

Our guest is Maria Guzman, a Senior International Market Consultant at Ontario Ministry of Economic Development.

Maria has 15+ years of experience in international business development with Government & Export Development sector, private Companies and Non/for profit organizations.

In the second part of the interview with Maria we will discuss:

  • how to approach buyers and clie...
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