Marketing Mouths | Healthcare Marketing and Content Podcast
Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of Questions" at the end of every PodChat - where Bill asks more personal questions of the MM guests. Marketing Mouths. Think of it as "word of mouth" marketing information fresh off the lips of health marketing experts.
Episodes
In this episode, guest Kena Lewis shares tips on:
- How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016
- Using an approval system for outgoing communications to update social media and press
- Getting a crisis ...
In this episode, guest Desiree Davis shares tips on:
- How many local patients start their healthcare journey online
- Having a strong presence on Google
- Optimizing service line sections of your website
- Getting to know core metric...
In this episode, guest Elissa Nauful shares tips on:
- Social listening to know what people are saying about your business, products and services
- Taking advantage of social media platforms
- Creating a content plan to...
In this episode, guest Mark Mathis shares tips on:
- Determining benchmarks for service line marketing
- Journey mapping to understand the patient’s decision-making process
- Executing a strategy with the end in mind
- Optimizing a campaign
- R...
In this episode, guest Eric Harris shares tips on:
- Using stories to pass ideas from one person to another
- Framing your idea in a narrative structure
- Putting the Campfire Method to work in your presentations and mee...
In this episode, guest Becky Goplin shares tips on:
- Meeting your patients where they are
- Cutting through the clutter with your emails
- Creating a content calendar
- Starting an email marketing campaign
- Integrating email with CRM
- Determining em...
In this episode, guest Matt Dion shares tips on:
- Creating content by understanding your audience
- Targeting your content to your patients’ current needs
- Finding out what people go through with health journeys to help them solve their pro...
In this episode, guest Michael Gelb shares tips on:
- Embracing humility
- Being a "glow worm" since emotions are contagious
- Shifting out of patterns that prevent you from connection
- Freeing yourself up to connect and respond intelligently ...
In this episode, guest David Tytell shares tips on:
- Focusing on an emotional response
- Understanding your audience and their personas
- Defining your next campaign
- Identifying a need
- Creating an event for your community
- Constructing givea...
In this episode, guest Ken Blanchard shares tips on:
- Challenging assumed constraints to remove limitations on yourself
- Activating your points of power beyond your work position (personal, task, knowledge, relationship)
- Getting what you need t...
In this episode, guests Chris Eastwood and Todd Johnson share tips on:
- Using video as part of your marketing mix
- Getting started with a small project
- Telling physician stories for introductory services
- Keeping audienc...
In this episode, guest Denise Mananas shares tips on:
- Telling stories about the people in your business: patients, staff and providers
- Building a community internally and externally
- Sorting out how to meet the needs of your com...
In this episode, guest Brian Q. Davis shares tips on:
- Changing your mindset as consumer and patient attention changes so you get the most out of your marketing budget
- Sorting out how to connect people who are at...
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