The Art of Sway
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Episodes
This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building.
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Mark as Played
This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success.
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Mark as Played
This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world.
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This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight.
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In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation.
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In this engaging conversation, Danielle Wiley and Jon Crowley explore the implications of AI-generated videos and avatars in marketing and influencer culture. They discuss the potential for disruption, ethical concerns, and the future of content creation in a world increasingly driven by AI technology.
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In this engaging conversation, Danielle Wiley and Casey Benedict dissect the evolving landscape of influencer marketing, analyzing recent industry debates, Unilever's influencer strategies, and the true value of influencer content in modern marketing ecosystems.
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This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively.
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In the fast-paced world of influencer marketing, it’s easy to get bogged down by the negative noise. But what if we shifted our focus to the positive changes and opportunities emerging within this space? In this post, we’ll explore several uplifting insights from a recent conversation with industry experts Danielle Wiley and Casey Benedict, highlighting the breakthroughs and benefits of influencer marketing today.
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Mark as Played
February 16, 2026 • 28 mins
In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections...
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Mark as Played
Episode 53: The Art of Sway + Maverick Mindshare: Influencer Ambassador Programs: Are They Worth It?
February 9, 2026 • 27 mins
In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, particularly focusing on the effectiveness and pitfalls of long-term ambassador programs. They discuss the importance of understanding brand needs, the balance between one-off campaigns and long-term partnerships, and the significance of building relationships with influencers. The dialogue emphasizes that while ambassador prog...
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Mark as Played
January 26, 2026 • 31 mins
In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discussion highli...
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Mark as Played
January 19, 2026 • 27 mins
In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The ...
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Mark as Played
January 12, 2026 • 27 mins
In this conversation, Danielle Wiley and Casey Benedict discuss the complexities of influencer marketing, particularly focusing on contractual obligations and the ethical considerations surrounding influencer partnerships. They reflect on the importance of professionalism, the different standards applied to influencers compared to traditional media, and the need for brands to foster positive relationships with influencers. The disc...
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Mark as Played
Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
December 15, 2025 • 25 mins
In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexitie...
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Mark as Played
December 8, 2025 • 33 mins
In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-firs...
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Mark as Played
November 24, 2025 • 27 mins
In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings.
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November 17, 2025 • 26 mins
In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for st...
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Mark as Played
October 27, 2025 • 27 mins
In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes.
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Mark as Played
In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry.
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Mark as Played
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