The Art of Sway

The Art of Sway

Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.

Episodes

Episode 71: The Art of Sway + Maverick Mindshare: The Power of Fit Over Followers in Influencer Marketing

July 13, 2026 • 25 mins
In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the importance of fit versus follower count, pricing strategies, and the value of agency expertise in creating effective campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 70: The Art of Sway + Maverick Mindshare: Diving into the Creator Effectiveness Playbook

July 6, 2026 • 34 mins
In this episode, Danielle Wiley and Casey Benedict discuss the latest research on influencer marketing, emphasizing the importance of brand fit, creative quality, and strategic planning to maximize brand memory lift and campaign effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 69: The Art of Sway + Maverick Mindshare: Insights from Watching Cannes from Afar

June 29, 2026 • 27 mins
In this episode, Danielle Wiley and Casey Benedict delve into the latest trends and debates from the Cannes conference, exploring authenticity, vanity metrics, influencer discovery, and the evolving landscape of influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 68: The Art of Sway + Maverick Mindshare: The Return of Long-Form Influencer Content: Building Trust in a Digital Age

June 22, 2026 • 28 mins
In this episode, Danielle Wiley and Casey Benedict explore the resurgence of long-form content, its importance in building trust and authority, and how brands and creators can leverage multiple channels for effective storytelling and marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 67: The Art of Sway + Maverick Mindshare: The Hidden Strategies Behind Effective Influencer Marketing

June 15, 2026 • 27 mins
In this episode, Casey Benedict and Danielle Wiley discuss the nuances of influencer marketing, the importance of early strategic involvement, and how brands and agencies can optimize their collaborations for better results. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 66: The Art of Sway + Maverick Mindshare: The Evolution of Influencer Marketing: From PR to Strategic Powerhouse

June 8, 2026 • 26 mins
In this episode, Danielle Wiley and Casey Benedict explore the evolution of influencer marketing, its strategic importance, and the frustrations with recent industry narratives that overlook decades of experience. They discuss how influencer marketing has shifted from a niche within PR to a standalone, vital component of brand strategy, emphasizing the need for nuance, expertise, and respect for the history of the field. ...
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Episode 65: The Art of Sway + Maverick Mindshare: Mastering Influencer Pricing: Strategies for Negotiation and Transparency

June 1, 2026 • 30 mins
This episode explores the complexities of influencer pricing, negotiation strategies, transparency, and the role of agencies in managing influencer relationships. Danielle Wiley and Casey Benedict share insights from their experience, discussing how to navigate costs, transparency, and trust in influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs

May 11, 2026 • 29 mins
This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification

May 4, 2026 • 26 mins
This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators

April 27, 2026 • 30 mins
This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics

April 20, 2026 • 29 mins
This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 60: The Art of Sway + Maverick Mindshare: Streamlining Influencer Marketing with AI: Challenges and Solutions

April 13, 2026 • 33 mins
This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 59: The Art of Sway + Maverick Mindshare: The Truth About Casting in Influencer Marketing

April 6, 2026 • 27 mins
In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 58: The Art of Sway + Maverick Mindshare: The Future of AI in Influencer Marketing: Opportunities and Risks

March 16, 2026 • 28 mins
In this engaging conversation, Danielle Wiley and Jon Crowley explore the implications of AI-generated videos and avatars in marketing and influencer culture. They discuss the potential for disruption, ethical concerns, and the future of content creation in a world increasingly driven by AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 57: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing: Beyond the Buzz

March 9, 2026 • 27 mins
In this engaging conversation, Danielle Wiley and Casey Benedict dissect the evolving landscape of influencer marketing, analyzing recent industry debates, Unilever's influencer strategies, and the true value of influencer content in modern marketing ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus

March 2, 2026 • 29 mins
This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity

February 23, 2026 • 28 mins
In the fast-paced world of influencer marketing, it’s easy to get bogged down by the negative noise. But what if we shifted our focus to the positive changes and opportunities emerging within this space? In this post, we’ll explore several uplifting insights from a recent conversation with industry experts Danielle Wiley and Casey Benedict, highlighting the breakthroughs and benefits of influencer marketing to...
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Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?

February 16, 2026 • 28 mins
In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections...
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Episode 53: The Art of Sway + Maverick Mindshare: Influencer Ambassador Programs: Are They Worth It?

February 9, 2026 • 27 mins
In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, particularly focusing on the effectiveness and pitfalls of long-term ambassador programs. They discuss the importance of understanding brand needs, the balance between one-off campaigns and long-term partnerships, and the significance of building relationships with influencers. The dialogue emphasizes that while ambas...
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Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?

January 26, 2026 • 31 mins
In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discuss...
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