The Flooring Business Podcast

Many of you will relate to struggles, frustrations, and the experiences Shane Levinson has had running and growing a Flooring Business through Covid and beyond. No B.S. we keep it real with what’s has been the greatest struggle to what is working great now!

Daquota helps contractors all over Arizona attract great clients through videos, podcasts, and posting on multiple platforms. He shares his secret formula on how you can crush the competition with creative marketing ideas that attract great customers.

Grab a pen and a note pad. You’re going to need it for this one. Brian Elias started Refloor about 5 years ago and has quickly grown it to become a successful Flooring business approaching $100 Million a year in sales. He understands marketing concepts to attract customers and sales strategies that take you from greeting to closing the sale

Melanie jumped into the Lions den and took on Jerry’s challenges when it comes to Marketing your Flooring Business. We disagreed a few times but we agreed that there is a better way that cost you less and improves your lead gen.

We take an in-depth look at The Flooring Business Playbook. How did you get into the Flooring Business? What you should charge your customers. How you should market and how much you should be paying for advertising. How to hire, train, and manage your employees. How to Scale to $5 Million.  

We take an in-depth look at The Flooring Business Playbook. How did you get into the Flooring Business? What you should charge your customers. How you should market and how much you should be paying for advertising. How to hire, train, and manage your employees. How to Scale to $5 Million.  

I love these conversations where we talk about the best use of a popular tool. By using this Visualizer we can attract more customers, increase our closing rate, and provide a better buying experience for our customers

 Attention Flooring Installers and Retailers.

They mystery of CFI. If you don’t know you just don’t know. I wanted to know who CFI is and what the benefits of joining are. Roland has been involved for many years and took some time to share all the benefits CFI has to offer for installers and Flooring Dealers.

When I invited Jason on the show I thought we were going to discuss how he has integrated AI into Flooring Dealers websites to interact with customers. We barely touched on that. Jason is using AI to build websites for Flooring Installers, tradesmen, to help them generate leads without paying a fortune to a high priced marketing company.
This was a great interview and Jason really did surprise me.

When I invited Jason on the show I thought we were going to discuss how he has integrated AI into Flooring Dealers websites to interact with customers. We barely touched on that. Jason is using AI to build websites for Flooring Installers, tradesmen, to help them generate leads without paying a fortune to a high priced marketing company.
This was a great interview and Jason really did surprise me.

If you are a Flooring Business doing under $5 Million you are going to really enjoy this interview. Chris didn’t hold back. He talked about how he grew from an installer to a guy who owns Wallys Carpet & Tile in 3 locations. There are a lot of Golden Nuggets for you to take away. “I secret shopped my son.” Said Chris, before he hired his son to work at his store.

I love this product, Make It Match. With it you can create your own trim that matches exactly to the flooring you are installing. No need to wait weeks and pay hundreds of dollars in shipping just to get the wrong trim in.
It’s frustrating waiting to get paid the balance just because you are waiting on a $90 stick of trim. Get it done and get paid with Make It Match.

 This was a great conversation. You will learn how you can charge for the estimate, increase your closing rate, and be prepared to engage with customers better than any of your competition.
If you want to beat the competition with higher prices you need to listen to Dianne here.

Rachel created Cervos Kitchen Academy to help Flooring Dealers learn how to measure and sell Kitchen Remodels. This is a new venture for her, but it is very much needed in the Kitchen & Bath industry. The conversation was a mix of how she got started, what she is building for you, and a little coaching on how she should position her service. I’m excited to see what Rachel will do.

Daniel from Flooring Pros Marketing and I discuss what you should really budget for marketing, why so many agencies fail at getting results, and what you can do to improve your results whether or not you hire Daniel.