The Marketing Companion
The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."
Episodes
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.
Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the model has evolved in an era where consumer attention "acts differently." She also discusses how she is aggressively integrating AI in her client relations p...
New research from Microsoft provides a glimpse of the near-term future of marketing agency life, including AI bosses, agentic employees, and new organizational charts. And, if you're a small agency, this might be your time to shine! Mark Schaefer and Andy Crestodina riff on the implications of te AI-first agency in this new episode of The Marketing Companion.
As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World.
In this highly intimate and vulnerable show, Mark Schaefer and Dana Malstaff discuss the times in their lives when they've had to keep a business running through illness, loss, and betrayal. To be human is to suffer and the world doesn't stop for us when the suffering comes. Mark and Dana share how they have kept going even through the hardest moments in their lives. A Marketing Companion episode you won't soon forget.
How do we break through the noise in industries that have normalized dull? You're about to embark on a crazy journey of misfit Barbies, back alley tee shirts, and criminal wine as Mark Schaefer and Carla Johnson explore the crisis of imagination in marketing. We all want to do better work ... what is holding us back? Plenty, as it turns out!
It's harder than ever to keep up with the world and you can't do it alone. Mark Schaefer and Jay Acunzo share their favorite strategies for tapping into expert advice and staying relevant in a fast-changing world.
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