The Natasha Effect | Marketing + Brand Psychology
marketing, branding, business psychology, and the shit that actually makes people buy. i’m natasha sudsbury, aka the marketing tease, and i’m obsessed with understanding why people notice, remember, trust, want, and choose certain brands. on the natasha effect, we’re breaking down the psychology behind business: customer behavior, brand loyalty, competition, marketing strategy, perception, sales, sensory branding, and everything happening inside your customer’s head before they hand you their money. expect real business concepts, consumer psychology, strong opinions, and zero boring textbook lectures. whether you’re building a business, marketing one, or just want to get smarter about why people buy, the goal is simple: you should leave every episode knowing something you didn’t know ten minutes ago. because good marketing gets attention. great branding makes you hard to forget. welcome to the natasha effect. this is your marketing tease. stay thirsty. 💋
Episodes
your customer loved you, had a great experience and then went and bought from somebody else.
the audacity.
but being good at what you do isn’t enough to create loyalty.
in this episode, we’re getting into the psychology behind why people choose the same brands again and again, including the mere exposure effect, trust, switching costs, identity, brand associations, and customer lifetime value.
because the goal isn’t t...
welcome to season 3 of the natasha effect. we’re doing things a little differently around here💋
you know that one business owner who gets under your skin just a little more than she should? yeah… let’s talk about her.
in this episode, i’m getting into social comparison, competition, jealousy, scarcity, and why someone else’s success can either make you better or completely fuck with the way you run you...
Ever wondered who’s behind the mic on The Natasha Effect? In this special episode we’re turning the tables, my good friend Jin Lu from Keller Williams flips the script and interviews me! We chat about being a mom in business, scent psychology, social media, and the support systems that keep me going. Candid, real, and a little unexpected, tune in to hear the story behind the voice you know.
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