Wait What Really OK with Loren Weisman
The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible. By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off. https://lorenweisman.com/ * © 2025 Loren Weisman All Rights Reserved ® ℗ *
Episodes
Fake authority is on the rise. Across social media, ads push quick hit book creation tools promising instant authorship, often marketed as the next big trend for professio...
Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception...
Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insig...
I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the f...
He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for buildin...
They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses impr...
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credi...
Discov...
A messaging and optics strategist evaluates communication patterns, me...
From inflated bestseller titles to questionable marketing tactics, Loren sheds light on how authenticity and auth...
When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty?
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Loren emphasiz...
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