What started as an April Fool’s joke is now a genius reality. Lingerie brand Bravissimo created a chic pink pool floatie for ladies who find it uncomfortable to lie flat on a standard pool float.
Yes, as in, a cup holders for your breasts!
The float with the perfectly coordinated respective cutout is pink and retails for $45.
“Back in spring, we posted an April Fool’s joke on social media to say that we were developing a lilo [floatie] with room for your boobs so Bravissimo girls would be able to relax on their front in comfort," the website announced with the genius launch. "It had made us giggle in the office, and made the bigger-boobed among us sigh… if only!"
That's when the light bulb went off and they decided to create it for reals.
"As we hope you know, our absolute favourite thing is when we can provide something that big-boobed women want and has never been available before… so as we watched your comments stack up in our inbox, it dawned on us that we really had to give this a go," it says on the website. "Although we’re clearly not experts in lilos (!), we couldn’t miss the opportunity to kit you out with it in time for summer… so we dived head-first into developing an inflatable that would be the hol(e)y grail for Bravissimo girls."
And fret not, the UK company also ships to the US.
Bravissimo provides bras and lingerie for women that have a larger chest. The website offers items in sizes 28D to 40L — and now summer floats too!
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